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Birmingham Games

Birmingham Games

Birmingham ,UK
Children Toys & Games
Organizer :
UK Games Expo
Event website
Event website :
Birmingham Games
1 year


The UK Games Expo – sometimes abbreviated to UKGE – has been growing the tabletop games and hobby games sector in the UK since its inauguration in 2007. The international trade fair and convention currently ranks as the largest Hobby Games Convention in the UK and is the premier avenue for publishers to showcase their latest games and meet with their target audience.

It’s all about keeping things fun and gathering real-time feedback from end consumers. The products on display run the entire spectrum of tabletop games – board games, roleplaying games, card games, dice games and live action role-play. The tabletop industry has seen a revival in the past decade and the UKGE is a unifying point for the professional community. But UK Games Expo is much more than a marketplace for companies to move product. It’s a place for families with children to spend quality time and for players to enter tournaments and competitions.


The UK Games Expo is an annual event that is based in Birmingham, UK and usually runs during the last weekend of May or the first week of June – right at the start of summer. The location for the event is the NEC in Birmingham and doors are open to everyone from professionals to children for a total of three days. Opening hours are from 09:30 am in the morning until 18:00 pm in the afternoon during the first two days, and until 16:00 pm on the last day.

The UK Games Expo Ltd is the official organiser. Now let’s talk about transportation. The NEC enjoy a great access to the local infrastructure with Birmingham International Railway Station adjacent to the show grounds. There is also a free air-rail link from Birmingham Airport to the NEC and there are several bus lines that service the exhibition centre.

What You Can Expect as an Exhibitor

  • The UK Games Expo allows you to tap into important demographics for your business – both serious players who partake in tournaments, game enthusiasts, games shops and the casual gamer. Given the profile of the event, you’re able to boost visibility for your brand and generate sales leads at the exhibition area;
  • The UK Games Expo supports indie creators and inexperienced game designers to receive valuable feedback and receive attention from game publishers. How does this happen? They sign up for the Playtest Zone, where designers book playtest slows and showcase new games for the public to test;
  • The UK Games Expo is also a venue to seek out professional validation and publicity in a big way through partaking in the UK Games Expo Awards, which have been running since the fair was first founded. The Awards have multiple categories for different game formats and in addition to Judges Awards there’s also a People’s Choice Award.

Audience & Statistics

We have already mentioned that the UK Games Expo is the biggest hobby games expo in the UK, but what does that mean in numbers. Last year’s edition registered products from 435 exhibitors and an audience of over 45,000 visitors. Organisers also report that of those attending over 25,000 were unique visitors, which why UK Games Expo remains invaluable for exhibitors – you’re able to reach a new audience every single time and grow your customer base.

The professionals that can be found at the expo include publishers, retailers, independent designers, manufacturers and artists. As for the audience, it’s everyone you’d ever think. There are casual gamers, families with children, bloggers and game reviewers, serious players who have come for the tournaments like the UK Settlers of Catan Finals. Professionals looking to hone their skills and rise in the ranks are also to be found here attention seminars by the top talents working today.


Booking the right hotels in Birmingham is an integral part of your success as an exhibitor at UK Games Expo. Here to handle this task is Trade Fair Trips ltd. We’re experience in delivering the best hotel accommodation during trade shows and we can outfit you with the top hotel rates during UK Games Expo.

As a company, we operate at every price point so no matter how tight the budget may be, we will source the right hotel offers. Another aspect of our service is that we aim to reduce commuting so we seek out hotels near the NEC and position you close to public transport. There’s more Trade Fair Trips ltd can offer. Through us you can make reservations for meeting rooms or delegate the construction of your exhibition stand.

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How to get to Birmingham Games
On foot
On foot:

from Birmingham Airport is 22 min walk

By car
By car:

from Grand Central Metro Station Birmingham is 22 min car drive 

from Birmingham Airport is 2 min drive

By public transport
By public transport:

from Grand Central Metro Station Birmingham take a train to the aiport and from there you have additional 22 min walk

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