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IAA Cars

IAA Cars

Munich ,Germany
Automotive Industry, Bicycles, Motorcycles, Railway Industry
Organizer :
Messe Munich
Event website
Event website :
IAA Cars
2 years

IAA Mobility 2023 aims to chart the future of mobility on the dates of September 5th until September 10th at Messe München in Munich, Germany. Automotive industry professionals may conduct their affairs knowing their health and safety are protected by the latest and best COVID-19 measures. Compliance is compulsory. 


IAA Cars is opening a new chapter in its history. The major international car show has been going on since the very beginning of the automotive industry with its first edition held back in 1897 and showed only 8 cars. IAA has since transformed into one of the biggest and most influential events worldwide and now it’s embracing the future. IAA Cars is now transformed into IAA Mobility – a trade show, which is at the forefront of greener, digital mobility technology and solutions. The product group explore more than coupés, station wagons, SUVs, off-road vehicles and super sports cars. Visitors can also experience connected and autonomous driving, electromobility, alternative drives, urban and digital mobility concepts. Citizens can get the most out of these concepts at The Blue Line located in downtown Frankfurt.


IAA Mobility takes place over the course of six days in early fall. Editions are scheduled every two years around September and IAA Mobility is held on odd years, whereas its sister event IAA Commercial Vehicles on even years. Verband der Automobilindustrie – VDA – serves as the official organiser of the international trade fair and Messe Frankfurt houses proceedings each year. Admission is given to both professionals in the mobility industry and private visitors, who come with their families to enjoy the future of transportation and mobility. Be sure to check the working times ahead of time for opening and closing hours. Messe Frankfurt is well serviced by the city’s vast public transport system. You can reach the exhibition grounds via the metro 4 line, the S3, S4 & S6 suburban train lines and the 16 & 17 tram lines. This means you have an easy commute from every point in Frankfurt, Germany.

What Exhibitors Can Expect

  • IAA Mobility is more than just a car show now as it’s tuned towards the full 360° mobility needs and experiences. Exhibitors have an opportunity to engage not just with their clients and major suppliers, but also citizens in a more involved way;
  • IAA Mobility is all about innovation and groundbreaking concepts in mobility motivated by trends in digitalization and environmental concerns, so top industry giants will give the citizens of Frankfurt a chance to experience the future in the Open Space area;
  • IAA Summit gives exhibiters the center stage to showcase their technologies and vehicles to the press, suppliers and buyers through content-related brand and product presentations.

Audience & Statistics

 IAA Mobility manages an incredible turnout for both trade and private visitors. The last edition accumulated a grand total of over 560,000 international visitors with roughly a quarter of those travelling from abroad. Every feature of the show sported great numbers such as the 227 speakers at the conference and the 8600 test drives over at IAA Experience. Professional visitors, who will gather over at Messe Frankfurt, include global players in the automotive industry, providers of new mobility solutions, suppliers, innovative hi-tech companies and aspiring startups. They come from all over Europe and not just the European Union and the reach of this international show is quite global. Of course, each section of IAA Mobility has its own specialized audience. Students, career entrants and established professionals come to jump start or further their career at the IAA Career section. The conference pulls in top CEOs, visionaries, unconventional thinkers and figures from the worlds of science, politics, society and the international automotive and high-tech scene.


Make your hotel booking for IAA Mobility ahead of time and land the best hotel prices in Frankfurt within a single business day! Trade Fair Trips ltd takes over the entire planning of your business trip and does it at every price range. We know how important it is to stay on budget and we know all the good deals around the city. All you have to do is give us a price and how many rooms you need. We understand that convenience comes first for business travelers so that’s why we always select hotels close to Messe Frankfurt and with access to public transport so you can enjoy a shorter commute. You can contact Trade Fair Trips ltd for other services. We’re able to make reservations for meeting facilities ahead of time and send a team to build your exhibition booth. Trust us with your accommodation for IAA Mobility.

Past Editions

2021 Edition

IAA Cars 2021 Edition was the first edition of the new IAA Mobility format. The event took place in a hybrid format. The show consisted of a digital platform and an in-person exhibition. The exhibition had 260,000 m2 of event space divided between Munich's inner city and Messe Munich. The city centre featured a total of 65,000 m2 of exhibition space and contained several new event additions such as the Blue Lane test zone. The in-person part of the event took place with strict COVID-19 prevention measures in place. These included social distancing, mandatory masks and others. The first platform for future mobility featured many new modes of transportation and concepts. A total of 400,000 participants from 95 countries took part, with 744 of them being exhibitors. Seventy-eight of the exhibitors were start-up companies and 152 were technology companies or subcontractors. Another 75 exhibitors were bicycle brands. Nine hundred and sixty-three speakers attended the 2021 edition of IAA Cars. Despite the ongoing pandemic, this high level of support showed how important face-to-face interactions and live presentations are. The large number of premiere which took place also showed the importance of live presentations. During the rendition, over 100 new models and concepts were announced. IAA Mobility also included  many test drives via its new Blue Lane event area. A total of 7,000 test drives took place, with 255 cars being used in the space of 6 days. An important contribution of the high number of visitors was the event's strong media presence. From September 7, 2021 to September 12, 2021, 3,500 journalists attended the event. Its achievements include reaching 137 billion people through online social media campaigns. The campaign was carried out through the help of over 40 partners. China, the United States, South Korea, Spain, Italy, Brazil, and Germany were among the high coverage countries. Many participants expressed their satisfaction with the new concept of the event and the opportunities it presented. All participants rated the 2021 edition as a great success. IAA Cars 2023 will take place from 5 September 2023 to 10 September 2023 at the Munich Exhibition Center.

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How to get to IAA Cars
On foot
On foot:

45 min Bike ride from HBF

By car
By car:

From Munich HBF ~30 min

From Munich International Aiport - 30 min

By public transport
By public transport:

From Munich HBF with U2 (13 stops) for 23 min to Station Messestadt West

From Munich International Aiport - S8 to Munich Daglfing Station /1 min transfer to Daglfing Bahnhof Ost/ and then with bus 183 to Messestadt West ~ 55 min

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