A lead and time-honoured fashion event in the UK
MODA UK follows world fashion trends from the virtuosos working in fashion today and curates an unforgettable experience that encompasses the entire value chain of apparel. The international trade fair features women's wear, accessories, and footwear from the highest pedigree. MODA UK first took to the stage back in 2002 and in those two decades has positioned itself as the chief cross-border sales platform on a major level. It’s also earned itself the title of UK's National Footwear Show, with its claim to fame being the largest collection of footwear brands under one roof in the entire country. What can visitors expect when they walk into the exhibition space? There is something for everyone – ethical fashion, footwear sourcing, contemporary ready-to-wear collections, premium brands, occasion wear and diffusion lines. Fashion brands benefit greatly from exposure at MODA UK, because of its many opportunities to hold meetings with potential buyers.
Update for MODA UK
MODA UK's 2023 edition will take place at NEC Birmingham as a live trade show. The event will be hosted between 05.02.2023 and 08.02.2023. Attendees should be aware that wearing surgical masks in enclosed spaces is strongly recommended.
Accommodation
A central aspect of your visit to Birmingham is to book the right hotels for MODA UK and to help you make the right choice is Trade Fair Trips ltd. We’re experienced in the world of business travel and we have a rich assortment of hotels, guesthouses and apartments in Birmingham for you. Make your hotel reservation for MODA UK at every price point and in every location. Whether you want to stay in the city centre or search for hotel rooms close to the NEC, we jump at the opportunity to create a custom experience at a fair price. What’s more, Trade Fair Trips ltd assists you in other ways as well. One of our most popular bonus services is booking meeting facilities ahead of time. Many of our clients also rely on us to build their exhibition booths. Discover what makes for the best bespoke travel journey and submit your inquiry!
On foot:
20 minutes when travelling from Birmingham Airport
Not advisable when travelling from Birmingham New Street station
By car:
5 minutes when travelling from Birmingham Airport
20 minutes when travelling from Birmingham New Street station
By public transport:
Unnecessary when travelling from Birmingham Airport because of proximity
60 minutes when travelling from Birmingham New Street station

Hotels near MODA UK
Hotel | Stars | Distance to fair | City | Price | ||
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Premier Inn Birmingham NEC/Airport | 1.9 | Birmingham | on request | Request | |
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Coleshill Hotel | 7.6 | Birmingham | on request | Request | |
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Campanile Hotel - Birmingham | 15.8 | Birmingham | on request | Request | |
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Park Regis Birmingham | 17.3 | Birmingham | on request | Request | |
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Solihull South (M42) hotel | 12.4 | Solihull | on request | Request | |
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Ramada Solihull Birmingham | Solihull | on request | Request | ||
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Crowne Plaza Solihull | 8.8 | Solihull | on request | Request | |
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DoubleTree by Hilton at the Ricoh Arena - Coventry | Coventry | on request | Request | ||
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Staycity Aparthotels Newhall Square | 16.2 | Birmingham | on request | Request | |
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Ye Olde Station Guest House Birmingham, Shustoke | 14.1 | Birmingham | on request | Request |
MODA UK enjoys a busy schedule as it arrives twice per year in Birmingham, UK. Editions run for a total of three days, once in early February and once in August. Hyve Group Plc Moda Ltd has a great program planned for professional visitors from 09:30 am until 18:00 pm except for the third day, which wraps up at 16:00 pm. The trade show is held at the National Exhibition Centre (NEC) and is co-located with MODA Accessories, MODA Footwear, MODA Lingerie & Swimwear, and MODA Menswear. Like all major exhibition centres, The NEC provides visitors and exhibitors with enough public transport options. The Birmingham International Railway Station can be reached on foot. Several bus lines service the centre and there is also a free air-rail link from Birmingham Airport for an extra quick commute.
- “I do a lot of orders at speed networking, more than at my stand. Thank you for doing it. It is amazing,” – David Barber, Sales Director at Charles Birch Ltd, said;
- “We have been coming to Moda for a very long time. I think the speed networking is very good. We actually joined the session last year as well. It got even better this year. I met a mix of people and products. We had a great time!” – Steven John Bruce at William Bruce Footwear;
- “Moda is the key show for our fashion buy, we come every season. We’re part of The Club and really enjoyed the benefits including the convenience, and all the amenities the team offer. Added extras like the Speed Networking are fab, we met some great new brands, and we loved the Selfridges Retail Safari – it was a real eye opener to get insights into how it all works and the networking was really useful.” – Corinne Smith at Logues;
MODA UK enjoys generous support from several major partners – The Industry Fashion, Fashion United, Footwear Today, The Society of Shoe Fitters, Attire Accessories, EventGuides, Fashion Jobs and Uzbekistan Textile Expo. It’s a very busy three days at the trade fair with 400 brands on a quest to drum up excitement. On average, well above 1200 collections make a showing and the more than 9000 fashion buyers have the opportunity to see clothes presented on 16 catwalk shows. This means there’s a great presence of major retailers with the majority of them coming from the UK and Ireland. The focus predominantly falls on mid-market brands and MODA UK establishes the current procurement environment.
MODA UK 2021
The 2021 edition of MODA UK took place between 05.09.2021 and 07.09.2021 at NEC Birmingham. The edition was hosted as a live exhibition and featured the latest COVID-19 prevention measures. This included attendants presenting health passes along with digital tickets. MODA UK 2021 featured over 600 exhibitors.
MODA UK 2022
The NEC Birmingham hosted the 2022 winter edition of MODA UK between the dates of 06.02.2022 and 09.02.2022. The face-to-face edition included 230 exhibitors and incorporated the newest Covid-19 safety precautions. Obligatory face masks were one of the safety measures put in place. The 2022 summer rendition took place as part of the Autumn Fair. The event was held live between September 4th and September 7th, 2022 at NEC Birmingham. Due to the lifting of the UK's pandemic-related limitations, the live edition did not include Covid-19 safety precautions. It attracted around 100 exhibitors.
MODA UK 2023
The 2023 winter edition of MODA UK was hosted as a live trade show in NEC Birmingham and featured 136 exhibitors from nine nations. The event site did not include Covid-19 safety measures because the UK removed its pandemic-related restrictions.