New Dates
5 Sep 2021 - 7 Sep 2021
UK , Birmingham

General Information



Event website



6 months


Past Editions

2 - 4 Aug MODA UK Summer 2020


MODA UK follows world fashion trends from the virtuosos working in fashion today and curates an unforgettable experience that encompasses the entire value chain of apparel. The international trade fair features womenswear, accessories and footwear from the highest pedigree. MODA UK first took to the stage back in 2002 and in those two decades has positioned itself as the chief cross-border sales platform on a major level. It’s also earned itself the title of UK's National Footwear Show with its claim to fame being the largest collection of footwear brands under one roof in the entire country. What can visitors expect when they walk into the exhibition space? There’s a little bit for everyone – ethical fashion, footwear sourcing, contemporary ready-to-wear collections, premium brands, occasionwear and diffusion lines. Fashion brands benefit greatly from exposure at MODA UK, because of its many opportunities to hold meetings with potential buyers. 


MODA UK enjoys a busy schedule as it arrives twice per year in Birmingham, UK. Editions run for a total of three days once in early February and once in August. Hyve Group Plc Moda Ltd has a great program planned for professional visitors from 09:30 am in the morning until 18:00 pm in the afternoon with the exception of the third day, which wraps up at 16:00 pm. The trade show is held at the National Exhibition Centre (NEC) and is co-located with MODA Accessories, MODA Footwear, MODA Lingery & Swinwear, and MODA Menswear. As all major exhibition centres, The NEC provides visitors and exhibitors with enough public transport options. The Birmingham International Railway Station can be reached on foot. Several bus lines service the centre and there is also a free air-rail link from Birmingham Airport for an extra quick commute. 

What People Are Saying

  • “I do a lot of orders at speed networking, more than at my stand. Thank you for doing it. It is amazing,” – David Barber, Sales Director at Charles Birch Ltd said;
  • “We have been coming to Moda for a very long time. I think the speed networking is very good. We actually joined the session last year as well. It got even better this year. I met a mix of people and products. We had a great time!” – Steven John Bruce at William Bruce Footwear;
  • “Moda is the key show for our fashion buy, we come every season. We’re part of The Club and really enjoyed the benefits including the convenience, and all the amenities the team offer. Added extras like the Speed Networking are fab, we met some great new brands, and we loved the Selfridges Retail Safari – it was a real eye opener to get insights into how it all works and the networking was really useful.” – Corinne Smith at Logues; 

Audience & Statistics 

MODA UK enjoys generous support from several major partners – The Industry Fashion, Fashion United, Footwear Today, The Society of Shoe Fitters, Attire Accessories, EventGuides, Fashion Jobs and Uzbekistan Textile Expo. It’s a very busy three days at the trade fair with 400 brands on a quest to drum up excitement. On average, well above 1200 collections make a showing and the more than 9000 fashion buyers have the opportunity to see clothes presented on 16 catwalk shows. This means there’s a great presence of major retailers with the majority of them coming from the UK and Ireland. The focus predominantly falls on mid-market brands and MODA UK establishes the current procurement environment. 


A central aspect of your visit to Birmingham is to book the right hotels for MODA UK and to help you make the right choice is Trade Fair Trips ltd. We’re experienced in the world of business travel and we have a rich assortment of hotels, guesthouses and apartments in Birmingham for you. Make your hotel reservation for MODA UK at every price point and in every location. Whether you want to stay in the city centre or search for hotel rooms close to the NEC, we jump at the opportunity to create a custom experience at a fair price. What’s more, Trade Fair Trips ltd assists you in other ways as well. One of our most popular bonus services is booking meeting facilities ahead of time. Many of our clients also rely on us to build their exhibition booths. Discover what makes for the best bespoke travel journey and submit your inquiry!  

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