Paperworld – sometimes written as Paperworld Frankfurt – is the premier international trade fair for everything paper-related from stationery to office supplies. The trade fair first came onto the scene in 1997 and was a runaway success from the start as a meeting point between professionals and manufacturing in stationary, writing instruments and office supplies. You have established brand manufacturers and international newcomers all competing with innovative products across numerous categories including school supplies, small leather goods, templates, drawing materials, drawing instruments, ink cartridges, envelopes, felt pens, copiers, copy paper, decorative films, writing instruments, highlighters, inkjet paper and labels. Although smartphones and computers are omnipresent, the paper industry is as relevant as ever thanks to resurgence in use of notebooks and lifestyle preferences towards sustainability. This positions Paperworld in the centre of a much needed change and traces emerging trends.
As you might have guessed from its name, Paperworld is staged in Frankfurt, Germany and comes around every year at the start of the calendar year. This means that editions usually arrive in the latter part of January and last for a total of four days. Paperworld is co-located with two other related events – Creativeworld & Christmasworld. Messe Frankfurt fills out the dual responsibility of being the official organiser and the hosting venue. Trade visitors can walk through the halls from 09:00 am in the morning until 18:00 pm in the afternoon on the first three days, and until 17:00 pm on the last day. Driving to Messe Frankfurt poses no challenge, but in case you want to use public transport – you have plenty of options. Frankfurt has one of the best public transport systems, so you’re spoiled for choice. You can take metro line 4, trams 16 and 17, and the S3, S4 and S6 suburban train lines.
What are people saying?
“Paperworld has once again confirmed its position as the leading international trade fair. The export business walk fulfilled according to our expectations. We welcomed visitors from USA, Europe, Asia and Australia. We felt a stronger response from South America,” said Alexandra Batsch, CEO, Online Schreibgeräte;
“We had a really good Paperworld: our expectations were exceeded. The frequency at our booth was very high. We were able to welcome all our core customers from Europe and also gain new leads from Africa and the Middle East,” said Mathias Schumacher, Director International Sales & Key Account Management, Consumer & Craftsmen, tesa SE;
“We are very satisfied with the course of the fair. The frequency in hall 3.0 is very good and out stand well attended. Paperworld is the right platform, especially to reach out international customers,” said Martina Schneider, Head of Public Relations, Schneider Schreibgeräte.
Audience & Statistics
As an exhibitor, the figures are the most important information about a trade fair and we’re going to give you the attendance numbers for Paperworld. Last edition experienced products from a total of over 1660 exhibitors, while the professional audience rose to more than 32,000 trade visitors – a good ratio and a statistic that’s expected to grow next year. The level of internationality of trade visitors stands at 69% and you will be meeting buyers from a total of 64 countries. As far as the background of said buyers, let’s investigate. Organisers noted that Paperworld is popular with industrial companies and service providers, book trade and bookbinders, gift boutiques, interior design and decoration trade, online and mail order firms, department stores and supermarkets, and large trading organisations.
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