Experts and manufacturers in the field of photography choose one international exhibition to throw their support behind – photokina. Having first debuted in 1950, photokina proved itself as the one-stop event for learning the latest industry news, seeing the next generation of products launched and breaking into new markets. We are talking about 70 years of success and staying on the cusp of true innovation and opportunities to generate sales leads. No matter where on the value chain you find yourself, there’s opportunity here. The product portfolio camera models, 3D printing, film cameras, connectivity, CGI, spotlights on mobile imaging, film technology, illumination, photo bags, memory cards, minilab systems and storage devices. At photokina one of the main highlights will be smartphones. The reason for this is that they are “always available cameras”. This makes them one of the most used non-professional options for imaging.
Cologne, Germany is the home of photokina, where the event makes an annual appearance in the spring. It was only recently that organisers decided to switch photokina from being biennial to being an annual event. Editions are usually fixed in the month of May and programming covers four full days. As official organisers serve the German Photo Industry Association in conjunction with Koelnmesse, the latter of which also hosts the exhibition. Admission is granted to professional visitors and the general public. Visitors can access the premises from 10:00 am in the morning until 18:00 pm in the afternoon on the first three days as the closing day wraps up at 20:00 pm. If you’re getting by in Cologne without a car, you are spoiled for choice when it comes to the public transportation system. You can get to Koelnmesse by multiple means – the metro, tram lines and four city rail lines that all run regularly.
What you can expect as an exhibitor
- The focus falls on you as photokina is a driver for business negotiations. You’re able to get your name out there not just in professional circles, but also build much valuable rapport with end consumers. That’s reporting and visibility that you can rarely discover elsewhere;
- You are easy to identify. It’s easy to get lost in the shuffle at large exhibitions, but you’re right where you have to be at photokina. The exhibition space is divided into themed worlds that lead only qualified visitors to your booth – Capturing Unlimited, Lighting Unlimited, Presenting Unlimited, Creating Unlimited and Discovering Unlimited;
- Supplement your exhibition booth experience with the highly informative programming scheduled during photokina. You’ve so many options, and the two we see as highlights are the Professionals lecture series and the Imagining Innovation Conference.
Audience & statistics
How good is exactly photokina for your business? You are in a unique position to be one of few, relatively speaking, exhibitors (a little over 800 exhibitors) and expose your brand and products to a massive audience (well above 180,000 visitors – both professionals and the general public). This ratio opens up the doors to better visibility, less direct competition and more qualified leads. That’s nothing to ignore and photokina is home to incredible giants. Nikon, Canon and Fujifilm have all a booth. What this translates to is motivation for professionals to be there from every part of the value chain, which they do. You’ll meet with distributors, wholesale traders, service providers and importers and exporters.
Since there will be thousands of visitors in attendance, you need the help of Trade Fair Trips Ltd for the proper care of your travel arrangements. For the time that our team of specialists has been around, we have been a trustworthy option for the business trips of many clients. Discover all the top hotel rates during photokina that have been selected with your specific budget in mind and get the most fitting hotel accommodation in Cologne, Germany. Exhibitors need efficiency in their day to day, which is why we select hotels close to Koelnmesse and ensure you’re well connected to public transport. Aside from your hotel reservation for photokina, Trade Fair Trips ltd assists in all logistic matters. Call on us to arrange meeting facilities or hire us to carry out on the building of your exhibition booth. Whatever you need, we’re here to provide.