What are going to be the newest trends and design elements to take the furniture and interior design sectors by storm in the upcoming year? ZOW delivers the answers in a dynamic program and an active environment, where you have the best opportunity to investigate market trends and also get good qualified leads. This international trade fair exists since 1995 and is a thriving market point where supply meets demand. Decision makers, suppliers, designers and experts all gather to network, build an image and exchange experience. Benefit from the opportunity to research the market, see the newest product designs and establish a presence. The exhibition space is dedicated to the entire wealth of the furniture sector – coatings, components, feet, fabrics, furniture locks, furniture upholstery, cabinets, drawers, leather, lighting systems, mattresses, interior decoration, laminates, wastepaper baskets, work sheets and household appliances.
ZOW runs in Bad Salzuflen, Germany, every two years, though initially the event was an annual occurrence. Editions fall on even years and roll out for three days in early February. The trade fair is currently under the management of Koelnmesse and Messe Bad Salzuflen is the host venue. The event is open to trade visitors only and working hours are scheduled from 09:00 am in the morning until 18:00 pm in the afternoon during the first two days, with the exception being the final day, which ends at 17:00 pm. Messe Bad Salzuflen can be reached from two airports – Hannover and Paderborn-Lippstadt – and it’s easiest to drive. In terms of public transport, guests can catch the 942 bus line from the main station Bad Salzuflen to the exhibition grounds.
What Are People Saying?
“East-Westfalia-Lippe is an important region because 70 per cent of the furniture industry is based there. Experience shows that people first go to work to deal with urgent post before heading to the trade fair,” – Frank Huntebrinker, Deutsche Arturo Salice GmbH;
“We, as exhibitors who have been there from the outset, are back this year because we are keen to fly the flag for East-Westfalia, and we want to help promote the furniture industry in the region. We meet our customers here and we see this as another great opportunity to present some of our products and innovations in the years between interzum trade fairs,” - Kirsten Kauss, Head of Marketing, Elektra;
“For us as a small, new company, that’s good because we don’t have plans to expand to India any time soon. And yet the limited size of the stands means we can exhibit side by side with the major names on a level playing field,” - Thomas Martin, Managing Director of außerdem solutions + elements GmbH
Audience & Statistics
ZOW is the perfect size to allow you to receive enough exposure and visibility among buyers with no extra cutthroat competition with other exhibitors. The event is smaller and more focused on the East-Westfalia-Lippe region in Germany, though there is still a high level of internationality as there are over 180 exhibitors from 17 countries and close to 4000 trade visitors from 80 markets. The distribution of foreign to local visitors is also in favor of German with only 21% of all visitors being foreign nationals. Exhibitors remained satisfied with the quality of visitors as there was a good professional pedigree among visitors. There was representation from padded and cabinet furniture, kitchens and home furnishings.
Start early on your work trip and employ Trade Fair Trips ltd to secure your online hotel booking for ZOW in no time. Trade Fair Trips ltd understands what exhibitors need in their accommodation and supplies you with the best discount rates for fair hotels for your price range and choice of location. You only need to send us your criteria and we curate a bespoke list of deals for you in a single day. This frees up time and resources, which you can invest in your ZOW attendance. We know how important it is to save time and money so all offers are selected to cut down on your travel costs and place you close to Messe Bad Salzuflen. Trade Fair Trips ltd can also build your exhibition booth or place reservations for meeting facilities ahead of time.
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