The logistics and transportation industry is particularly relevant for the economy of Jönköping, given the city’s favourable location in the heart of Sweden right between Stockholm, Malmö and Gothenburg. What this means for Jönköping is that 80% of Sweden’s population lives within a 350-kilometre radius, and necessitates an effective infrastructure. The city has road, rail, and air infrastructure that has attracted numerous commercial and logistics operations to the region, and it serves as a natural hub for both domestic and international transportation. Companies have easy access to neighbouring markets in Norway, Denmark, and Finland. As a result, many major businesses, particularly in the logistics and manufacturing sectors, have established operations here. The region’s proximity to subcontractors and key markets enables seamless supply chain management, making Jönköping a vital link in Sweden’s logistics network. The region’s well-developed infrastructure plays a significant role in its logistics industry. As there are intermodal terminals at strategic locations such as Båramo, Torsvik, and Nässjö, goods can be transferred between rail and road transport without delays. This intermodal system helps reduce the reliance on heavy road traffic, which in turn minimises greenhouse gas emissions. The focus on rail investment aligns with Sweden’s broader strategy to transition to sustainable transportation, which is a definitive a win-win solution for both businesses and the environment. In recent years, Jönköping has only strengthened its logistics and transportation industry given the rise of e-commerce in the country. The region’s attractiveness to investors continues to rise as e-commerce accelerates, and new logistics services are developed to meet the growing demand for online shopping. This dynamic ecosystem fosters the growth of knowledge-intensive services and encourages existing companies to transition toward more service-oriented, tech-driven business models. Thanks to the city’s infrastructure and tech-savvy workforce, Jönköping is more than ready to adapt.