An international natural and organic product trade fair
The health movement has become a highly competitive and lucrative industry. This is why SANA has had such a big impact on companies for the past three decades. The international expo focuses on improved ways to embrace a greener lifestyle and use sustainable, organic products.
The product portfolio is certainly extensive – pharmaceuticals, cosmetics, perfumes, personal care, food, and beauty products. To make things easier for visitors, the expo offers themed areas such as SANA Food, SANA Market and SANA Care & Beauty. SANA is where supply meets demand – this means you’re in the perfect place to launch a new product and meet with qualified leads.
The support program is certainly enticing for visitors as well given irresistible events like the Veganfest and the many lectures on a variety of topics like the organic movement and food allergies.
SANA 2025
The health foods industry will be innovating the way to a more sustainable future at SANA Beauty 2025, which is set between 20.03.2025 and 22.03.2025. The fair will be held at the Bologna Fiere in Bologna, Italy.
Accommodation
Now it’s time to plan your work trip as an exhibitor. We are here to assist in every way possible and we’re able to contact and place meeting rooms on hold for your party at specific hours.
You can also delegate the installation of your exhibition booth to us – we are highly capable in the building department. But by far we are the best place to come for an online hotel booking during SANA as we work with a variety of companies, big and small. We know where to look for the best deals at every price point.
Exhibitors value their location so we search for affordable hotels near Bologna Fiere to reduce overall commuting. In any case, we position you near public transport links so you have an easy way to get to the exhibition grounds.
On foot:
Not advisable when travelling from Bologna Airport (BLQ)
35 mins when travelling from Bologna Centrale Station
By car:
10 mins when travelling from Bologna Airport (BLQ)
5 mins when travelling from Bologna Centrale Station
By public transport:
50 mins when travelling from Bologna Airport (BLQ)
15 mins when travelling from Bologna Centrale Station
Hotels near SANA
| Hotel | Stars | Distance to fair | City | Price | ||
|---|---|---|---|---|---|---|
|
Hotel Bologna Airport | 9.8 | Bologna | on request | Request | |
| Appartamento Mazzini | 3.7 | Bologna | on request | Request | ||
| Santo Stefano Apartments | 4.09 | Bologna | on request | Request | ||
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Mysuiteshome Apartments | 4.34 | Bologna | on request | Request | |
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Albergo delle Drapperie | 4.88 | Bologna | on request | Request | |
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Central City Rooms | 2.5 | Bologna | on request | Request | |
| Il Giardino in Fiera | 2.5 | Bologna | on request | Request | ||
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Attico di Via d'Azeglio | Bologna | on request | Request | ||
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Residence Sant'Orsola | 2.7 | Bologna | on request | Request | |
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The Social Hub Bologna | 2.9 | Bologna | on request | Request |
Bologna, Italy is where SANA takes place every single year once summer draws to an end - usually editions are scheduled for early September. Activities continue for a total of four days and are open to both professional visitors as well as members of the general public. Bologna Fiere is the official organiser and venue for SANA and working hours have been set from 09:00 am until 06:30 in the afternoon on the first three days and until 17:00 pm on closing day.
Wondering about commuting? Bologna Fiere finds itself in the city's heart near the Central Station, which makes getting to the exhibition grounds all the easier. From the central station you have two fast and reliable bus lines – #35 and #38. There are also regular connections to the airport.
“At AssoBio we are particularly pleased to have contributed alongside BolognaFiere to the organisation of the event ‘From the Green Revolution to the Organic Revolution. The present and the future of the organic sector’. The meeting served to take stock of the current state of the organic market and, even more importantly, to create the manifesto for 2030,” said Roberto Zanoni, AssoBio;
“The cosmetics sector has a very intimate relationship with its consumers, satisfying their requirements on a daily basis. We have seen during these days at SANA the numerous companies from the sector present in the pavilions dedicated to Care & Beauty have responded to the growing attention for products with natural connotations,” said Renato Ancorotti, president of Cosmetica Italia;
“A very important week for the organic sector has just concluded, beginning with the General Forum that saw the presentation of the points at the heart of the 2030 Manifesto, followed by the great success of the 31st edition of SANA and the Organic Festival,” said Maria Grazia Mammuccini, president of FederBio
We were not exaggerating when we said that organic meant business. SANA welcomes products from over 900 international exhibitors, and the halls fill with over 35,000 visitors. Last edition generated over 2500 business meetings, many of which came to a favourable conclusion.
Italian natives were predominant at Bologna Fiere because both the public and professionals were admitted. On the professional side, exhibitors had the opportunity to network with large retailers, food producers and distributors, specialized retailers, buyers, professional operators, experts, and influencers. Aside from commercial visitors, SANA was also frequented by private and public administrators, associations, and VIPs.
Sana 2021
The 2021 edition of the trade expo marked its successful comeback of the event, following the cancellation of the 2020 edition due to Covid-19. The event was held in conjunction with Cosmofarma Reazione and OnBeauty by Cosmoprof. Around 50 000 attendees and 1,150 brands visited the fair. This demonstrated the significance of in-person events for both exhibitors and visitors. The co-located Cosmofarma Reazione and OnBeauty by Cosmoprof events aided in enhancing synergies between the organic world and the product sectors of the other two events. It also assisted in the development of new business relationships and prospects.
Sana 2022
Sana 2022 featured a 50% increase in attendance, with around 75,000 attendees, including 150 buying specialists, visiting the live fair. They appraised the displayed wares of 700 exhibitors. Due to the lifting of the country's pandemic-related limitations, the venue, Bologna Fiere, did not apply Covid-19 safety precautions.
SANA 2023
Sana's 2023 edition took place as a live trade fair in Bologna Fiere between the dates 07.09.2023 and 10.09.2023. The event was hosted on an event space of 20,000 m2. The event featured 12,500 visitors, with 10% travelling from abroad, 200 purchasers from 30 nations and 650 exhibitors. 500 novel wares were presented and 2,000 B2B meetings were conducted during the rendition.
