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Bologna ,Italy
Pharmaceuticals, Cosmetics, Perfumes, Beauty and Personal Care
Organizer :
Bologna Fiere
Event website
Event website :
1 year

The health foods industry will be innovating the way to a more sustainable future at SANA 2021, which is set for September 9th to September 12th. The fair will be held at the Bolognafiere in Bologna, Italy. Organisers have assured that the venue adheres to the highest health and safety standards. 


The health movement has become a highly competitive and lucrative industry. This is why SANA has had such a big impact for companies for the past three decades. The international expo focuses on new and improved ways to embrace a greener lifestyle and use sustainable, organic products.

The product portfolio is certainly extensive - pharmaceuticals, cosmetics, perfumes, personal care, food and beauty products. To make things easier for visitors, the expo offers themed areas such as SANA Food, SANA Market and SANA Care & Beauty. SANA is where supply meets demand – this means you’re in the perfect place to launch a new product and meet with qualified leads.

The support program is certainly enticing for visitors as well given irresistible events like the Veganfest and the many lectures on a variety of topics like the organic movement and food allergies.


Bologna, Italy is where SANA takes place every single year once summer draws to an end - usually editions are scheduled for early September. Activities continue for a total of four days and are open to both professional visitors as well as members of the general public. Bologna Fiere is the official organiser and venue for SANA and working hours have been set from 09:00 am in the morning until 06:30 in the afternoon on the first three days and until 17:00 pm on closing day.

Wondering about commuting? Bologna Fiere finds itself in the heart of the city near the Central Station, which makes getting to the exhibition grounds all the easier. From the central station you have two fast and reliable bus lines - #35 and #38. There are also regular connections to the airport.

What are people saying?

“At AssoBio we are particularly pleased to have contributed alongside BolognaFiere to the organisation of the event ‘From the Green Revolution to the Organic Revolution. The present and the future of the organic sector’. The meeting served to take stock of the current state of the organic market and, even more importantly, to create the manifesto for 2030,” said Roberto Zanoni, AssoBio;

“The cosmetics sector has a very intimate relationship with its consumers, satisfying their requirements on a daily basis. We have seen during these days at SANA the numerous companies from the sector present in the pavilions dedicated to Care & Beauty have responded to the growing attention for products with natural connotations,” said Renato Ancorotti, president of Cosmetica Italia;

“A very important week for the organic sector has just concluded, beginning with the General Forum that saw the presentation of the points at the heart of the 2030 Manifesto, followed by the great success of the 31st edition of SANA and the Organic Festival,” said Maria Grazia Mammuccini, president of FederBio

Audience & statistics

We were not exaggerating when we said that organic meant business. SANA welcomes products from over 900 international exhibitors and the halls fill with over 35,000 visitors. Last edition generated over 2500 business meetings, many of which came to a favorable conclusion.

Italian natives were predominant at Bologna Fiere due to the fact both the general public and professionals were admitted. On the professional side, exhibitors had the opportunity to network with large retailers, food producers and distributors, specialized retailers, buyers, professional operators, experts and influencers. Aside from commercial visitors, SANA was also frequented by private and public administrators, associations and VIPs.


Now it’s time to plan your work trip as an exhibitor. We are here to assist in every way possible and we’re able to contact and place meeting rooms on hold for your party at specific hours.

You can also delegate the installation of your exhibition booth to us – we are highly capable in the building department. But by far we are the best place to come for an online hotel booking during SANA as we work with a variety of companies, big and small. We know where to look for the best deals at every price point.

Exhibitors value their location so we search for affordable hotels near Bologna Fiere to reduce overall commuting. In any case, we position you near public transport links so you have an easy way to get to the exhibition grounds.

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