Categories

Decoration & Furniture Industries

18 Nov 2019

5 Must-attend Decoration & Furniture Industry Events

You’ll be hard pressed to find a comprehensive list of international events for the decoration, home & office design, furniture and lighting industries. There are thousands hosted each and every year in every coun...

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11 Oct 2019

A Guide to Successfully Launching a Product at a Trade Show

Ask any exhibitor at a trade fair what their goal is, and you’ll hear two things – makes sales and launch a new product. Spend some time thinking about it and you come to the conclusion that it’s more or less the same thing. T...

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4 Sep 2019

How to Use Success Trade Shows as Models for Your Corporate Event

One subject we have not yet discussed at length is the organisation of corporate events on a smaller scale. This is where extensive experience with trade shows serves you well in such planning. They function as successful models, upon which you can bas...

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14 Aug 2019

The Largest Trade Shows in France at the Moment

In Europe, attention is usually given to Germany as the leader in producing trade shows that rule over their industries and make a sizeable imprint on the world. However, we should not overlook what France has to offer the world in terms of exhibitions...

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17 Jul 2019

Which Months Are the Busiest for Trade Fair Visitors?

We often receive the question – which is the busiest period in the trade event industry and there’s no particularly easy answer. We don’t have a unified block of time, wherein all the trade visitors in the world travel to their respec...

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3 Jul 2019

Are You All Out of Lead Generation Ideas for Trade Shows?

The one thing on an exhibitor’s mind is lead capture. Leads, orders, purchases! Otherwise, how is a company to win back the budget for the trade show in the first place. Business travel costs large sums and you need to be proactive in how you han...

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19 Jun 2019

How to Promote Your Business at a Trade Fair?

Trade fairs have grown to be massive productions, where everyone is trying to outdo everyone else and it’s more or less turning into a circus before you know it. You will hear so much about trying to find your theme, having a theme or hosting spe...

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5 Jun 2019

Trade Shows as an Effective Part of a Company's Marketing Strategy

Trade shows are not usually regarded as a natural part of a company’s marketing budget or bigger strategy to promote the brand, but rather as a bigger moment in the company’s timeline. It’s easily understandable since trade shows mobi...

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6 May 2019

The Industry Trends Taking Root at Trade Shows

Trade shows may have a long tradition that goes back centuries back in the past, but that does not mean they remain static and unmovable. No, on the contrary, trade shows are constantly evolving to reflect the day and age they’re taking place and...

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24 Apr 2019

What Trade Fairs Looked Like during the Middle Ages?

We tend to consider trade fairs as modern inventions – a natural result of all the ways we can travel the world in a short amount of time. There are impressive, modern exhibition centres that house thousands upon thousands under their roofs. Live...

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10 Apr 2019

How to Extend the Benefits of a Trade Show in 5 Easy Steps

There’s no denying that trade events are the best strategy to develop a business, especially when a company has the ambition to grow out of its geographical confines. You will meet people, make a good impression and negotiate some new deals. That...

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27 Mar 2019

5 Ways to Make Industry Events Worth Your Time

There is a vocal minority among exhibitors according to whom trade shows are a complete waste of resources and time, because you don’t make sales and all the business goes to the biggest fish in the industry. Yes, it’s true that trade shows...

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15 Mar 2019

The Six-Step Guide That Gets You Ready for Any Trade Fair

In the decade we have spent assisting exhibition goers with accommodation and logistics, we have learned valuable lessons about how to prepare for a trade fair. Good preparation pulls you through any event in any location and earns you returns on your...

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