Read the latest in the global exhibitions world

19 Jun 2019

How to Promote Your Business at a Trade Fair?

Trade fairs have grown to be massive productions, where everyone is trying to outdo everyone else and it’s more or less turning into a circus before you know it. You will hear so much about trying to find your theme, having a theme or hosting spe...

How to Promote Your Business at a Trade Fair?

5 Jun 2019

Trade Shows as an Effective Part of a Company's Marketing Strategy

Trade shows are not usually regarded as a natural part of a company’s marketing budget or bigger strategy to promote the brand, but rather as a bigger moment in the company’s timeline. It’s easily understandable since trade shows mobi...

Trade Shows as an Effective Part of a Company's Marketing Strategy

6 May 2019

The Industry Trends Taking Root at Trade Shows

Trade shows may have a long tradition that goes back centuries back in the past, but that does not mean they remain static and unmovable. No, on the contrary, trade shows are constantly evolving to reflect the day and age they’re taking place and...

The Industry Trends Taking Root at Trade Shows

24 Apr 2019

What Trade Fairs Looked Like during the Middle Ages?

We tend to consider trade fairs as modern inventions – a natural result of all the ways we can travel the world in a short amount of time. There are impressive, modern exhibition centres that house thousands upon thousands under their roofs. Live...

What Trade Fairs Looked Like during the Middle Ages?

10 Apr 2019

How to Extend the Benefits of a Trade Show in 5 Easy Steps

There’s no denying that trade events are the best strategy to develop a business, especially when a company has the ambition to grow out of its geographical confines. You will meet people, make a good impression and negotiate some new deals. That...

How to Extend the Benefits of a Trade Show in 5 Easy Steps

27 Mar 2019

5 Ways to Make Industry Events Worth Your Time

There is a vocal minority among exhibitors according to whom trade shows are a complete waste of resources and time, because you don’t make sales and all the business goes to the biggest fish in the industry. Yes, it’s true that trade shows...

5 Ways to Make Industry Events Worth Your Time

15 Mar 2019

The Six-Step Guide That Gets You Ready for Any Trade Fair

In the decade we have spent assisting exhibition goers with accommodation and logistics, we have learned valuable lessons about how to prepare for a trade fair. Good preparation pulls you through any event in any location and earns you returns on your...

The Six-Step Guide That Gets You Ready for Any Trade Fair

Categories

How to Promote Your Business at a Trade Fair?

Trade Shows as an Effective Part of a Company's Marketing Strategy

The Industry Trends Taking Root at Trade Shows

What Trade Fairs Looked Like during the Middle Ages?

How to Extend the Benefits of a Trade Show in 5 Easy Steps

5 Ways to Make Industry Events Worth Your Time

The Six-Step Guide That Gets You Ready for Any Trade Fair