Automobile - Automotive Industry
FWTM GmbH & Co. KG
1 year
Event website:

Germany's pivotal automotive purchasing B2C platform

AUTOMOBIL Notification

AUTOMOBIL 2023 has been cancelled. The event will take place in 2024 at undetermined for the time-being dates in Messe Freiburg. The hosting location will not put in place strict COVID-19 prevention measures due to the Bundestag removing the country's pandemic-related restrictions.


Established in 1986, AUTOMOBIL is a popular sales fair aimed at direct purchases. Customers come to interact with car dealerships to shop for their next vehicle. The trade fair is often compared to IAA (even called the small IAA), which is the automotive trade fair that services the industry as a whole and is meant for B2B networking. AUTOMOBIL has every type of vehicle, from sports cars, alternative drives and refined luxury cars to off-road vehicles, motorsport and vintage cars. 


AUTOMOBIL is brought to you by Freiburg Wirtschaft Touristik und Messe GmbH & Co. KG with the general support and sponsorship of Interessengemeinschaft Freiburger Autohäuser. The popular trade fair occupies a key spot in the event programme of Freiburg, Germany, and editions arrive at Messe Freiburg every February for three days. Doors are open for everyone and pets are also allowed on the premises. Work hours for opening day are set for 12:00 at noon until 20:00 in the evening. Second day runs from 10:00 until 20:00. Closing day begins at 10:00 and ends at 18:00 in the afternoon. There are a lot of ways to get to Messe Freiburg as it’s in a great location and has an excellent public location. The most reliable is tram line 4, but you can also grab the Breisgau S-Bahn from the central train station. You’ll be there in no time! 

What Are People Saying? 

• “AUTOMOBIL is a project that is close to our hearts, which we carry out with great commitment every year and which is a highlight in the annual calendar for our customers and employee,” - Tobias Gutgsell, Managing Director of the Märtin car dealership;

• “A visit to AUTOMOBIL is always associated with many emotions and a high experience factor. Here, visitors have the opportunity to feel the look and feel of a new model and to experience the technical innovations of a vehicle, for example during test drives,” - Volker Speck, Managing Director of Kestenholz GmbH;

• “The number of qualitative discussions with customers is significantly higher compared to the previous year. We were able to welcome many visitors with a specific interest in our products. The possibility of test drives in particular was very well used and has also increased. The strong interest in the customers is still unbroken, and we don't feel any uncertainties regarding the alternative drives, but openness to new technologies," - Siegfried Ernst and Peter König, Ernst & König GmbH.

Audience & Statistics 

AUTOMOBIL targets the local consumer market, which is why you have mostly local visitors in need of a new set of wheels. The trade fair is the best way for car brands to meet with their target audience, gain a sense of consumer preferences and make direct sales. Last edition registered over 14,000 visitors altogether, who surveyed 300 new vehicles from 37 brands from 12 countries. The event is purposefully made to accommodate families and has something to occupy every age group. One of the biggest conveniences for visitors is the provision of childcare. It’s open for children the age of 4 and up, which opens up free time for parents to research vehicles and even take cars for a spin. Teenagers close to the driving age can participate in the on-site driving school that provides test-driving lessons. The driving school is also open to experienced drivers who want to try out driving, manoeuvring, and parking with a trailer.


Each year, thousands make it to Freiburg, Germany, for AUTOMOBIL, and the search for affordable hotel rates in the city is very competitive. Trade Fair Trips Ltd steps in to help you book hotels near Messe Freiburg at the right price. We know how to work around a tight budget and show you the best possible deals on the market today. Have your pick from select hotels and hostels in our large database and complete your hotel reservation for AUTOMOBIL in a matter of hours. It’s that easy, and you don’t have to worry about a thing. Trade Fair Trips ltd is known for its well-rounded service for exhibitors. Clients come to us when they need to book meeting rooms on site. We can handle the reservation for you. You can also hire a team to construct your fair booth. Combine the services you need in a custom package. 



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