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Beauty Eurasia

Beauty Eurasia

Istanbul ,Turkey
Health Professionals, Medical Equipment and Technologies
Organizer :
ITE Group
Event website
Event website :
Beauty Eurasia
1 year

Beauty Eurasia & COVID-19

Beauty Eurasia 2022 is going according to plan and with the support of shareholders and industry players. This will be the second live edition of the trade fair in a post-pandemic world. Organisers have learned how to create a safe fair concept and will deliver even a better physical event. The dates are scheduled for June 15th – June 17th, 2022. Thousands are expected to travel to Istanbul, Turkey, which is a strong indicator of how important trade fairs are in driving new business. The IFM Istanbul Expo Center has put in place comprehensive COVID-19 protective measures in place such as mandatory masking, disinfection points, improved sanitation and increased ventilation. 


Beauty Eurasia is at the heart of the beauty and cosmetics industry in Turkey and the Eurasian region as a whole. The international trade fair is a major B2B event and platform for new products to find their audience. The product assortment is incredible and buyers are spoiled for choice. The exhibition floor has every product group along the value and processing chain – raw materials, packaging & machinery, baby cosmetics, hair care products, colour cosmetics, salon equipment, personal care products and nail care. That’s only a small sample of what’s available and you can see the value for trade visitors. Beauty Eurasia is simply a one-stop procurement platform, where they can place all their orders, see the bigger trends and research for new products. 


Beauty Eurasia arrives in Istanbul, Turkey in the middle of June every single year. The event runs for a total of three days and offers an incredible business and informative programme. Work hours are set for 11:00 on the first day and 10:00 in the morning on the remaining two days. All three days conclude at 18:00 in the afternoon. Admission to the IFM Istanbul Expo Center is given only to trade visitors. Organisers for Beauty Eurasia is Hyve Group, which is known the world over as a top trade fair organiser. Now it’s time to discuss getting to the exhibition centre. IFM Istanbul Expo Center sits right next to Atatürk Airport, which means you can easily get to the venue as soon as you land. The fastest way to connect to the exhibition centre from the city is to take the metro, which runs regularly during the day every day of the week. 

What Are People Saying? 

• “Turkish market is the most important market in the Middle East. For every company who wants to make international business, it is very important to take part in exhibitions and find new partners. So of course I will suggest to all of my partners to take part in Beauty Eurasia because it is the biggest,” – Anton Nazarenko Viktorovych, CEO – NATURPRO;

• “Beauty Eurasia is crucial for us when it comes to entering new markets. CIS countries, South America and Western Europe are among our target markets. We trust Beauty Eurasia’s VIP hosted buyers and we know that good efforts are being made in terms of this. I can see that we can create new connections in Africa, Ukraine and Russia here. We met VIP buyers from these regions who attended because of you. These are big customers. Our approximate expectation is around 2-3 million dollars,” – Sinan Demirci, Export Manager - HUNCA 

Audience & Statistics 

Beauty Eurasia proves why it’s such an important event for the region time and time again. Even during the pandemic, the trade fair has generated a lot of business. There were 182 exhibitors from a total of 12 countries on the show floor – Germany, Bulgaria, India, Indonesia, South Korea, Peru, India, Russia, Slovakia, Ukraine, Indonesia and Turkey. The audience was also more than enough to make the trip to Istanbul. More than 11,600 trade visitors from 88 countries attended the fair. The countries with the biggest presence include Iran, Iraq, Palestine, Libya, Bulgaria, Lebanon, Albania, Germany, Syria, Yemen, Tunisia and Kosovo. The hosted buyers program was a huge success as it helped exhibitors meet with qualified sales leads and held 2500 meetings overall. In terms of sectors, visitors represented beauty salons, hotels & spas, department stores, retail shops, distributors, duty free, importers and exporters, hair salons, online beauty cosmetic shops and the list goes on. 


Book hotels for Beauty Eurasia ahead of the rush of trade visitors. The 2022 edition in Istanbul, Turkey is going to attract even more people, which means a higher competition for the best hotel rates in the city. Trade Fair Trips ltd knows where everything is in Istanbul and you can count on us to pick the right hotel for you. Want a high-class suite? Or prefer something more affordable? Every budget is welcome here! Your hotel reservation for Beauty Eurasia will be close to the IFM Istanbul Expo Center. Don’t waste any time on your commute and just walk to the event. There’s a lot more Trade Fair Trips ltd can do for you. Clients often come to us when they need someone to build their exhibition booths and we have several teams on standby. We’re also here for when you need to book a meeting room at the IFM Istanbul Expo Center. 

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Beauty Eurasia

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How to get to Beauty Eurasia
On foot
On foot:

Istanbul Airport – not advisable

Istanbul Büyük Otogari Station – not advisable


By car
By car:

Istanbul Airport – 40 mins via O-7

Istanbul Büyük Otogari Station – 30 mins via D-100 Yanyolu


By public transport
By public transport:

Istanbul Airport – not advisable

Istanbul Büyük Otogari Station – 45 mins via M1A and AVR1A


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