Personalised hotel offer
Beauty Eurasia

Beauty Eurasia

Istanbul, Turkey
Health Professionals, Medical Equipment and Technologies
ITE Group
Event website
Event website:
Beauty Eurasia
1 year

Beauty Eurasia & COVID-19

Beauty Eurasia 2023 is going according to plan and with the support of shareholders and industry players. This will be the third live edition of the trade fair in a post-pandemic world. Organisers have learned how to create a safe-fair concept and will deliver even a better physical event. The dates are scheduled for June 15th – June 17th, 2023. Thousands are expected to travel to Istanbul, Turkey, which is a powerful indicator of how important trade fairs are in driving new business. The IFM Istanbul Expo Center has put in place COVID-19 protective measures. These include disinfection points, improved sanitation and increased ventilation. Currently, the country does not have travel restrictions in place.


Beauty Eurasia is at the heart of the beauty and cosmetics industry in Turkey and the Eurasian region. The international trade fair is a major B2B event and platform for new products to find their audience. The product assortment is incredible, and buyers are spoiled for choice. The exhibition floor presents every value and processing chain product group. Examples include raw materials, packaging & machinery, baby cosmetics and colour cosmetics. Also displayed are the hair care products and salon equipment. Personal care products and nail care are furthermore on display. That is only a modest sample of what is available, and you can see the value of trade visitors. Beauty Eurasia is a one-stop procurement platform. It is where attendees can place all their orders, examine the leading trends, and research new products.


Beauty Eurasia arrives in Istanbul, Turkey, in mid-June every year for three days. It offers an impressive business and informative programme. Work hours are set for 11:00 on the first day and 10:00 in the morning on the remaining two days. All three days conclude at 6:00 p.m. Admission to the IFM Istanbul Expo Center is given only to trade visitors. Organisers for Beauty Eurasia are Hyve Group. Now it is time to discuss getting to the exhibition centre. IFM Istanbul Expo Center sits next to the Atatürk Airport, which means you can get to the venue as soon as you land. The fastest way to connect to the exhibition centre from the city is to take the metro, which runs every day of the week.

What Are People Saying?

• “Turkish market is the most important market in the Middle East. For every company who wants to make international business, it is very important to take part in exhibitions and find new partners. So of course I will suggest to all of my partners to take part in Beauty Eurasia because it is the biggest,” – Anton Nazarenko Viktorovych, CEO of NATURPRO;
• “Beauty Eurasia is crucial for us when it comes to entering new markets. CIS countries, South America and Western Europe are among our target markets. We trust Beauty Eurasia’s VIP hosted buyers and we know that good efforts are being made in terms of this. I can see that we can create new connections in Africa, Ukraine, and Russia here. We met VIP buyers from these regions who attended because of you. These are big customers. Our approximate expectation is around 2-3 million dollars,” – Sinan Demirci, Export Manager - HUNCA

Audience & Statistics

Beauty Eurasia proves why it is such a significant event for the region time and time again. For example, during the pandemic, the event received 182 exhibitors from 12 countries on the show floor. These included Germany, Bulgaria, India, and Indonesia. They also featured South Korea, Peru, India, Russia, Slovakia, Ukraine, Indonesia, and Turkey. The audience was also more than enough to make the trip to Istanbul. More than 11,600 trade visitors from 88 countries attended the fair. The countries with a substantial presence include Iran, Iraq, Palestine, and Libya. They also feature Bulgaria, Lebanon, Albania, Germany, Syria, Yemen, Tunisia and Kosovo. The hosted buyers program was an immense success. It helped exhibitors meet with qualified sales leads and held 2500 meetings. In terms of sectors, visitors represented beauty salons, hotels & spas, and department stores. They similarly presented retail shops, distributors, duty-free shops, importers, and exporters. Represented were also hair salons, online beauty cosmetic shops and so on.


Book hotels for Beauty Eurasia ahead of the rush of trade visitors. The next edition in Istanbul, Turkey, will attract even more people, which means higher competition for the best hotel rates in the city. Trade Fair Trips Ltd knows where everything is in Istanbul, and we will select the right hotel for you. Want a high-class suite? Or prefer something more affordable? Every budget is welcome here! Your hotel reservation for Beauty Eurasia will be close to the IFM Istanbul Expo Center. Do not waste any time on your commute. Trade Fair Trips Ltd can do a lot more for you. Clients often come to us when they need someone to build their exhibition booths, and we have several teams on standby. We are also here when you need to book a meeting room at the IFM Istanbul Expo Center.

Previous Renditions

Between 15.06.2022 and 17.06.2022, the 2022 edition of Beauty Eurasia took place. The edition was held as a live event in the Istanbul Expo Centre, which featured Covid-19 safety measures. Such included social distancing and frequent hand sanitation. Three hundred and forty-one exhibiting companies from 27 countries presented wares to 17,406 visitors from 129 countries. The 2022 edition of Beauty Eurasia received a 50% increase in foreign visitors compared to the previous year.

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How to get to Beauty Eurasia
On foot
On foot:

Not advisable when travelling from Istanbul Airport

Not advisable when travelling from Istanbul Halkalı Station

By car
By car:

30 minutes when travelling from Istanbul Airport

10 minutes when travelling from Istanbul Halkalı Station

By public transport
By public transport:

Not advisable when travelling from Istanbul Airport

60 minutes when travelling from Istanbul Halkalı Station

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