Beauty Eurasia 2025

Beauty Eurasia arrives in Istanbul, Turkey, in mid-June every year for three days. It offers an impressive business and informative programme. Work hours are set for 11:00 on the first day and 10:00 in the morning on the remaining two days. All three days conclude at 6:00 p.m. Admission to the IFM Istanbul Expo Center is given only to trade visitors. Organisers for Beauty Eurasia are Hyve Group. Now it is time to discuss getting to the exhibition centre. IFM Istanbul Expo Center sits next to the Atatürk Airport, which means you can get to the venue as soon as you land. The fastest way to connect to the exhibition centre from the city is to take the metro, which runs every day of the week.

• “Turkish market is the most important market in the Middle East. For every company who wants to make international business, it is very important to take part in exhibitions and find new partners. So of course I will suggest to all of my partners to take part in Beauty Eurasia because it is the biggest,” – Anton Nazarenko Viktorovych, CEO of NATURPRO;

• “Beauty Eurasia is crucial for us when it comes to entering new markets. CIS countries, South America and Western Europe are among our target markets. We trust Beauty Eurasia’s VIP hosted buyers and we know that good efforts are being made in terms of this. I can see that we can create new connections in Africa, Ukraine, and Russia here. We met VIP buyers from these regions who attended because of you. These are big customers. Our approximate expectation is around 2-3 million dollars,” – Sinan Demirci, Export Manager - HUNCA

Beauty Eurasia proves why it is such a significant event for the region time and time again. For example, during the pandemic, the event received 182 exhibitors from 12 countries on the show floor. These included Germany, Bulgaria, India, and Indonesia. They also featured South Korea, Peru, India, Russia, Slovakia, Ukraine, Indonesia, and Turkey. The audience was also more than enough to make the trip to Istanbul. More than 11,600 trade visitors from 88 countries attended the fair. The countries with a substantial presence include Iran, Iraq, Palestine, and Libya. They also feature Bulgaria, Lebanon, Albania, Germany, Syria, Yemen, Tunisia and Kosovo. The hosted buyers program was an immense success. It helped exhibitors meet with qualified sales leads and held 2500 meetings. In terms of sectors, visitors represented beauty salons, hotels & spas, and department stores. They similarly presented retail shops, distributors, duty-free shops, importers, and exporters. Represented were also hair salons, online beauty cosmetic shops and so on.

Beauty Eurasia 2022