Introduction

BETT, sometimes also called The Bett Show, is the abbreviation of British Educational Training and Technology Show, and positions itself as the linchpin for the technological innovations done in education at all levels. The trade fair is one of the most specialized events in telecommunications and computer technology and it’s held at the ExCeL London.

Logistics

i2i Events Group is the organiser of the show and schedules editions on an annual basis, where programming spans the period of four days at the start of the year. Professional visitors have access to the convention centre from 10:00 o’clock until 18:00 o’clock on the first three days, while the last day has reduced hours to 15:00 o’clock. BETT enjoys such an incredible popularity for its pioneering nature as the platform where the newest innovations and concepts are introduced to the public. Not to mention the rich support program.

Audience and Statistics

We’ve mentioned innovations, but what is the product profile at BETT? Trade visitors have direct access to the entire value chain starting with the basics (e-books, AV and projection, screens and distance learning) to cutting-edge product (3D printers, teaching aids, learning spaces, VLE, AI as well as educational software). The digitalization of education has attracted massive tech giants to London such as The Dutch School BBC, Dell, Channel 4 Learning, Google, Microsoft, O2, Rapid Electronics and Adobe Systems. That’s far from the complete list!

Book Your Stay Near ExCeL, London

With such a high popularity, it is important to book your hotel accommodation for BETT as early as possible. Trade Fair Trips Ltd. assists you with your professional accommodation for international exhibitions no matter the destination and we provide quality hotel rooms in great location. In addition to hotels near ExCeL London, Trade Fair Trips Ltd. also takes the lead in securing and installing your booth for BETT and can also arrange meeting facilities quite easily.

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