We can confidently say that the Scandinavian packaging industry is amidst significant shifts and to get the best understanding, you need to look at Göteborg, which is the host city of Scanpack—North Europe’s premiere trade fair for packaging solutions. The event prioritizes sustainability, circular economy principles, and cutting-edge technology. The recently concluded edition was illuminating for industry leaders, researchers, and policymakers as it created the right conditions to discuss the sector’s future and address key challenges. Scanpack serves as a vital meeting point for top brand owners, packaging buyers, and suppliers seeking to explore the latest advancements in materials, design, and production. One of the big highlights of this year’s fair was the Scanpack Summit, an exclusive gathering of decision-makers and industry experts, which focused on the industry’s role in achieving climate-neutral targets. A real point for the local players in Göteborg’s packing and packaging industry. Key topics included reducing material consumption, improving reuse and recycling rates, and maintaining product safety while enhancing environmental responsibility. Several emerging trends stood out at Scanpack 2024, highlighting the industry’s evolving landscape: • Sustainable Materials: The shift toward biodegradable, recyclable, and reusable packaging materials is gaining momentum. Companies are increasingly adopting paper-based alternatives and bio-based plastics to reduce their environmental footprint. • Smart Packaging Solutions: Integrating digital technology, such as QR codes and near-field communication (NFC), into packaging is enhancing traceability, customer engagement, and product authenticity. • Efficient Production Techniques: Advances in automation and artificial intelligence (AI) are optimizing manufacturing processes, leading to cost savings and reduced waste. • Regulatory Compliance: Companies are proactively adapting to new EU regulations focused on producer responsibility, ensuring compliance with stricter recycling and waste management policies. Göteborg’s role in the packaging industry extends beyond hosting Scanpack. The city is home to a robust network of companies dedicated to packaging innovation.