In 2024, Turkey’s toy industry recorded a revenue of $3 billion, signaling a long period of growth and expansion. Experts expect an annual growth rate of 8.23% from 2024 to 2028, which is one of the highest anywhere in the world. If this projection holds true, then Turkey has a real shot of propelling itself to leadership positions among heavy hitters like America, China and Germany. Despite global comparisons highlighting China as the top revenue generator in the toys sector, Turkey’s per capita revenue of $37.11 per person in 2024 is truly outstanding given the country's total population. While digital toys gain traction globally, traditional Turkish toys stay evergreen. Wooden puzzles and handcrafted dolls remain cherished by children and collectors alike. This cultural appreciation for traditional playthings offers unique opportunities for companies looking to penetrate the Turkish market. Birth rates decline in many major toy markets, but Turkey bucks against this trend as it introduced over 1.04 million potential toy consumers in 2022 alone. This figure surpasses the birth rates of prominent European countries such as France, Germany, and the UK. With Turkey's population projected to reach 100 million by 2040, the country presents a fertile ground for toy manufacturers and retailers seeking to expand their customer base. Economic challenges aside, including historically high inflation rates, Turkey’s upward trajectory cannot be denied. According to accountancy firm PWC, Turkey’s poised to climb from the world's 17th largest economy to the 11th largest economy by 2050, at which point it would surpass traditional European powerhouses such as France and Italy. This economic growth, coupled with a growing population, positions Turkey as a key player in the global toy market. For European companies eyeing growth opportunities, Turkey holds promise if only for its strategic location on the border between Europe and Asia.