IAA Cars is opening a new chapter in its history. The major international car show has been going on since the very beginning of the automotive industry, with its first edition held back in 1897 and showing only 8 cars. IAA has since transformed into one of the biggest and most influential events worldwide, and now it’s embracing the future. IAA Cars is now transformed into IAA Mobility – a trade show, which is at the forefront of greenery, digital mobile technology and solutions. The product group explores more than coupés, station wagons, SUVs, off-road vehicles and super sports cars. Visitors can also experience connected and autonomous driving, electromobility, alternative drives, and urban and digital mobility concepts. Citizens can get the most out of these concepts at The Blue Line, located in downtown Frankfurt.
IAA Mobility 2023
IAA Mobility 2023 aims to chart the future of mobility on the dates of September 5th until September 10th at Messe Munich in Munich, Germany. At present, the venue does not feature strict Covid-19 safety measures due to the removal of the related domestic restrictions in April 2022 as a result of the improving pandemic situation. This has also prompted the removal of the travel limitations.
Make your hotel booking for IAA Mobility ahead of time and land the best hotel prices in Frankfurt within a single business day! Trade Fair Trips Ltd takes over the entire planning of your business trip and does it at every price range. We know how important it is to stay on budget, and we know all the good deals around the city. All you have to do is give us a price and how many rooms you need. We understand that convenience comes first for business travellers, so that’s why we always select hotels close to Messe Frankfurt and with access to public transport, so you can enjoy a shorter commute. You can contact Trade Fair Trips ltd for other services. We’re able to make reservations for meeting facilities ahead of time and send a team to build your exhibition booth. Trust us with your accommodation for IAA Mobility.
IAA Mobility takes place over the course of six days in early fall. Editions are scheduled every two years around September and IAA Mobility is held on odd years, whereas its sister event IAA Commercial Vehicles on even years. Verband der Automobilindustrie – VDA – serves as the official organiser of the international trade fair and Messe Frankfurt houses proceedings each year. Admission is given to both professionals in the mobility industry and private visitors, who come with their families to enjoy the future of transportation and mobility. Be sure to check the working times ahead of time for opening and closing hours. Messe Frankfurt is well serviced by the city’s vast public transport system. You can reach the exhibition grounds via the metro 4 line, the S3, S4 & S6 suburban train lines and the 16 & 17 tram lines. This means you have an easy commute from every point in Frankfurt, Germany.
IAA Mobility manages an incredible turnout for both trade and private visitors. The last edition accumulated a grand total of over 560,000 international visitors, with roughly a quarter of those travelling from abroad. Every feature of the show sported great numbers, such as the 227 speakers at the conference and the 8600 test drives over at IAA Experience. Professional visitors, who will gather over at Messe Frankfurt, including global players in the automotive industry, providers of new mobility solutions, suppliers, innovative hi-tech companies and aspiring startups. They come from all over Europe and not just the European Union, and the reach of this international show is quite global. Of course, each section of IAA Mobility has its own specialized audience. Students, career entrants and established professionals come to jump-start or further their careers in the IAA Career section. The conference pulls in top CEOs, visionaries, unconventional thinkers and figures from the worlds of science, politics, society, and the international automotive and high-tech scene.
IAA Mobility 2021
Тhe 2021 Edition was the first edition of the new IAA Mobility format. The event took place in a hybrid format. The show consisted of a digital platform and an in-person exhibition. The exhibition had 260,000 m2 of event space divided between Munich's inner city and Messe Munich. The city centre featured a total of 65,000 m2 of exhibition space and contained several new event additions, such as the Blue Lane test zone. The in-person part of the event took place with strict COVID-19 prevention measures in place. These included social distancing, mandatory masks and others. The first platform for future mobility featured many new modes of transportation and concepts.
A total of 400,000 participants from 95 countries took part, with 744 of them being exhibitors. 78 of the exhibitors were start-up companies and 152 were technology companies or subcontractors. Another 75 exhibitors were bicycle brands. 936 speakers attended the 2021 edition of IAA Mobility. Despite the ongoing pandemic, this high level of support showed how important face-to-face interactions and live presentations are. The numerous premieres which took place also showed the importance of live presentations.
During the rendition, over 100 new models and concepts were announced. IAA Mobility also included many test drives via its new Blue Lane event area. A total of 7,000 test drives took place, with 255 cars being used in the space of 6 days. A significant contribution to the high number of visitors was the event's strong media presence.
From September 7th, 2021, to September 12th, 2021, 3,500 journalists attended the event. Many participants expressed their satisfaction with the new concept of the event and the opportunities it presented. All participants rated the 2021 edition as a great success.
IAA Mobility 2023
The second edition of IAA Mobility improved the success of the 2021 debut. It was attended by more than 500,000 visitors from 109 countries, around 750 exhibitors from 38 nations, more than 500 speakers, and over 3,700 journalists from 82 countries. This included over 100,000 visitors attending the Open Space on Saturday. Around 30% of the visiting and 50% of the exhibiting were from abroad. The edition featured a 70% increase in international coverage compared to the 2021 debut. Among the notable highlights of the event was the presentation of more than 300 world premieres and the 8 500 car and around 4 000 bicycle/e-bike test rides. Among the remarkable statistics of the edition was its high approval ratings. For instance, 92% of the visitors rated the event as excellent. 94% would recommend it to others, and 89% of the group's professional sector considered the event's atmosphere as exceptional. Additionally, around 92% of the participants rated IAA Mobility 2023's internationalism as good.
- IAA Mobility is more than just a car show now, as it’s turned towards the full 360° mobility needs and experiences. Exhibitors have an opportunity to engage not just with their clients and major suppliers, but also with citizens in a more involved way;
- IAA Mobility is all about innovation and groundbreaking concepts in mobility motivated by trends in digitalization and environmental concerns, so top industry giants will give the citizens of Frankfurt a chance to experience the future in the Open Space area;
- IAA Summit gives exhibitors the centre stage to showcase their technologies and vehicles to the press, suppliers and buyers through content-related brand and product presentations.