The International Trade Fair for the Hotel & Catering Industry states its mission right there in the title – bringing professional in the HoReCa industry together to exchange ideas, conduct business and inform themselves on the latest industry trends. Because the name can be a mouthful, it’s not uncommon to see this international trade fair referred to as Horecava. Editions of this event have been running ever since 1957 and in those 60 years, the trade fair has been a key meeting point for professional involved across the entire value chain. Visitors can expect display of interior design, outdoors, luxury food, coffee, corporate uniforms, fresh produce, drinks, nightlife, fast service, wines and spirits, interior decoration and hotel equipment.
The International Trade Fair for the Hotel & Catering Industry is an annual affair that marks the beginning of the calendar year as editions are scheduled to take place in January. The trade fair is four days long and held at the Amsterdam RAI, which also functions as its organiser, alongside Wine Professional. Only trade visitors are admitted and the working hours are from 11:00 am in the morning until 18:00 pm in the afternoon, though these are preliminary hours and subject to change on the day depending on programming. Amsterdam RAI is centrally located in Amsterdam, Netherlands and gives visitors plenty of opportunities to commute. However, because Amsterdam is the city of bike, you can just as easily rent a bike or a scooter to the exhibition grounds.
What You Can Expect as an Exhibitor?
- The International Trade Fair for the Hotel & Catering Industry is where a lot of sectors in the broader umbrella industry meet – kitchen and dining, bars and cafés, interior designs, hotels, restaurants, casinos, clubs, textile, sound and light;
- The longevity of the event means that you’re going to receive exceptional coverage by the international trade press and further pursue brand recognition and introduction;
- You’re in a great position to make excellent sales leads as the International Trade Fair for the Hotel & Catering Industry attracts serious buyers on the highest levels in business;
- There’s the potential to identify new market opportunities and break into new regions on the territory of Europe and far beyond.
Audience & Statistics
The International Trade Fair for the Hotel & Catering Industry has grown to an incredible scale, where you have over 71,000 trade visitors attend and among them are 40,000 companies that have attended with one goal in mind – make purchase. That’s enough to convince you that there’s good business opportunities to move units and close many fantastic deals. If you’re only now starting up, you can join the community of innovators and pioneers that form the Start-upLAB, which has given platform to 42 startups alone last edition. The inclusion of the Horecava Innovation Award into the program, which last edition scored 200+ entries, broadens the professional backgrounds of visitors with chefs, food critics and food bloggers.
Since the expected visitors are many, we can confidently say that you should use the services of Trade Fair Trips ltd to plan your work trip. You get tailor-made hotel services for The International Trade Fair for the Hotel & Catering Industry that fit your budget. We secure rooms long before the major events and are happy to say that we service every major point. You have your choice of excellent hotels near Amsterdam RAI and are close to public transport for an easy commute. What is there more to want in your accommodation for exhibitions? Trade Fair Trips ltd can do much more for your business trip. Have us reserve meeting facilities in your name or better yet, have us install your exhibition booth!
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