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Madrid, Spain
Tourism, Restaurant, Catering & Hospitality Industries, Incentive Travel
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1 year

Fitur - Update

IFEMA Institucion Ferial de Madrid is gearing up for Fitur 2024, which will take place as a face-to-face edition and will return to its regular slot in late January. The grounds will be in full compliance with COVID-19 health and safety precautions and local regulations. The host location will not have for the time being strict safety precautions in place. This is because the country has removed its pandemic-related limitations.


If you seek to earn a spot in the global incentives and tourism sectors, Fitur should feature on your business calendar as an international trade fair of the highest priority. Held for the first time in 1981, Fitur presents exhibitors with unique brand building and networking opportunities. You’re in the perfect place to perform in-depth product and market research and pinpoint emerging trends. Top experts will also head a support program with presentations and keynote speeches. This is especially vital now that the tourism industry has been completely altered and affected by COVID-19. Fitur is one of the main events in Europe to set the tone and help rebuild the travel sector. The exhibition space is divided between the different types of travel offers and related services such as festival tourism, health tourism, television and film tourism, technology for the travel sector and more. 


As with most tourism-centered events, Fitur arrives once a year and is put together during January in order to set the tone for the industry and establish trends. The international trade fair is based in Madrid, Spain and operates out of IFEMA Feria de Madrid. Programming runs for a five full days and doors are open to both trade visitors and the general public. The organiser of the event is the IFEMA Institucion Ferial de Madrid. In the past, working hours have been 10:00 in the morning until 19:00 in the evening for trade visitors. On the two days open to the general public, the hours are set for 10:00 until 20:00. IFEMA Feria de Madrid enjoys an excellent location within a short drive from Madrid-Barajas Adolfo Suárez airport (10 minutes) and is well serviced by the public transport system. Catch line 8 of the metro or one of four bus lines (73, 112, 122 and 828) to get around the city. 

What You Can Expect as an Exhibitor 

Fitur is all about introducing supply to demand no matter how specialized it is. Whether it’s classic travel destinations or a niche, newly emerged trends and market, Fitur will do its best accommodate and deliver; 

A strong focus on sustainability and new technologies. Look no further than the FITUR Next observatory to come face to face with the future of travel; 

Regardless of what your area of expertise is, there’s some kind of event to get you up to speed with what’s happening in your area. The support program features forums, debates and presentations of all kinds. 

Audience & Statistics 

As we’ve already established, Fitur is a place of business opportunity. Part of its success has to do with the strong institutional support from the Royal Family to the president of the government. The trade fair has been considered essential travel for qualified trade visitors. In addition, there is sponsorship from IBERIA, which positions itself as the event’s official airline. Fitur has generated quite a turnout this year with some 42,000 trade visitors and 20,000 private visitors. They all came to see 5000 companies from five continents. Brands represented offerings from 55 countries, out of which 37 had official delegations. These are strong, strong numbers for the first edition held during COVID-19. Think Tourism Ministers and other officials in attendance. Visitors arrived from all corners of the industry - travel media, know how, tour operators, travel agencies, service companies, hotels and accommodation, trade associations, transport, official organizations and festivals among others. Nearly half of all visitors are based in Europe and many of the professional visitors happen to be managing directors, chairmen and other executives. 


Trade Fair Trips ltd rounds up the best discount rates for fair hotels. We locate accommodation for exhibitions close to the event with superb service to public transportation for a quick commute. A single consultation leads you to the perfect hotel reservation for Fitur. You tap into a large network of hotels, hostels and apartments all over Madrid, Spain. Tell us a price range and we’ll send you a list with the top deals on the market with easy access to IFEMA Feria de Madrid. From budget rooms to lofty suites, we cater to every taste. In addition, Trade Fair Trips ltd helps its clients with setting up before the day of the trade fair. Hire one of our teams to build your fair booth! Another popular service in our roster is placing reservations on meeting facilities. Give us a heads-up and we will book a meeting room with A/V equipment on site. 

Past editions of Fitur


Fitur 2022 was a hybrid event that took place at IFEMA. It included a live exhibition as well as a digital platform named FITUR LIVEConnect. Organisers ensured IFEMA had the most up-to-date Covid-19 safety features in place. Attendants were required to show 3G entrance documents as part of the safety plan. Fitur 2022 attracted 6,933 participants, 600 exhibitors, and 111,193 attendees. FITUR LIVEConnect received 33,286 registrations, and 3,981 journalists detailed the event. Representatives from 127 countries attended Fitur 2022. 

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