Established in 2005, marca Bologna has been at the forefront of market trends pertaining to private labels and has positioned itself as a key networking platform. If you want to learn what’s new on the horizon, experience trends as they unfold or simply gain entry to the Italian market, then marca Bologna is where you should be exhibiting. The private label industry is only gaining momentum and this is seen in the constant expansion of the event as well as the broadening of the products on display within the exhibition hall. Within Italy, the market share of private label products stays at above 20% and for 2019, estimates place revenue from the industry at 11 billion euros – the highest it has ever been. The product portfolio extends to food products, feminine, adult and baby care products, household and leisure products, pet products, packaging solutions, service companies, technical press and associations, and general merchandising. It’s evident that the entire value chain is represented under one roof.
Bologna, Italy opens its business calendar with marca Bologna every single year. The international exhibition opens during the first half of January every year and editions last for a total of two days. BolognaFiere serves as the official venue and the organiser for the exhibition. The event shares a stage with the related so fresch! - Fresh Food Products Conference and Exhibition and both are open to professional visitors only. Opening hours are consistent for both days – from 09:30 am in the morning until 18:00 pm in the afternoon. Commuting to BolognaFiere is an easy task since it is located close to the city’s Central Station and you have quick connections. Bus lines #35 and #38 will get you to the exhibition grounds in no time and make your daily commute effortless. We also want to highlight that there is public transport service to Bologna airport.
What You Can Expect as an Exhibitor
- marca Bologna is how you gain entry to the Italian private label market and experience the specifics of the industry there. The focus falls on moving products off shelves and earning sales leads, so the exhibition promises a quick ROI;
- marca Bologna is also a source for industry news and expertise as visitors are able to learn all about solutions and developments on the most pressing issues concerning the Private Label sector through a number of conferences and debates;
- marca Bologna cares for the working relationship between producers and distributors and the firm establishment of policies between the two. One of the newest additions to the trade exhibition’s programming is the inclusion of the Marca Training Program, which dives deep into consumer and market trends in the context of developing effective business plans.
Audience & Statistics
Let’s look at the numbers from marca Bologna and see how it’s been improving. The 2019 edition saw a steady increase in its number of exhibitors and visitors. Organisers report the participation of 746 exhibitors (that’s a 20% in the number of exhibiting companies) and close to 11,000 trade visitors (that’s a 19% increase, which is certainly not to be underestimated). What these numbers prove is that marca Bologna has yet to reach a ceiling and makes it a suitable environment to place your brand and meet with new buyers. One of the main selling points of the exhibition is that it’s the only platform to attract large-scale distributors and that certainly affects the quality of buyers attending marca Bologna. ADM, the Italian Grocery Retail Association, is an official partner in organising the event and this has helped to diversify the nationality of buyers. There were major delegations from 32 countries the majority of which were from the EU.
Trade Fair Trips ltd services exhibitors attending trade shows and exhibitions regardless of where they have to travel and Bologna, Italy is a city that’s familiar to us. You can have your online hotel booking for marca Bologna done in a manner of hours. All you have to do is give us a price range. We accommodate every price point and always strike a balance between a good price and a high quality of accommodation. You receive the top hotel rates for marca Bologna for your budget! We also make sure your commute isn’t long. Trade Fair Trips ltd seeks out hotels near BolognaFiere. In addition to hotel accommodation for exhibitions, we assist in logistical support. Whether you need someone to build your exhibition booth or book meeting facilities, we are at your service!