If you seek to emerge on the global markets for equestrian sports and horse care, spoga horse is the international trade fair that you should circle on your calendar. spoga horse is a busy event that sees enthusiasts and professionals look for the best products and services whether that’s clothing for horses and rider and equestrian accessories or horse care and saddlery. The trade fair might be significantly newer in the industry – first established in 2008 – but is certainly one of the most thrilling. Visitors can overview the latest trends in the entire value chain – nutritional products, riding boots, riding clothes, horse breeding, horse drawn carriages, horse shoeing, horse stables and saddles. In addition to this wealth of products, there are so many additional equestrian events, competitions and demonstrations. Network freely at the Happy Hour party or observe as clothing takes on life at the Fashion Walk show.
spoga horse is based in Cologne, Germany, where it runs twice a year – once in winter during the month of February and once in late summer at the start of September. The trade fair lasts for three days in total and is held at Koelnmesse, which also doubles as the official organiser with support of the German Association for Sports Articles Industry. Access is given only to trade visitors and the working hours have been set from 10:00 am in the morning until 18:00 pm in the afternoon for the first two days and until 16:00 pm on the last day. Lastly, we wish to talk to you about getting to the exhibition centre. Koelnmesse can easily be reached by car and public transport alike. If you are trying to save expenses by not renting a car, there are many options. There’s tram and metro service, but perhaps easiest of all is taking the city rail - S6, S11, S12 and S13 lines.
What to expect as an exhibitor
- spoga horse positions itself centrally for the equestrian sector, which gives you the best of opportunities to reach as many new customers as possible and build brand awareness;
- spoga horse is marketed heavily towards the professional circle, so visitors that come to your booth are going to be qualified leads that are that much close to the sale. You stand to generate a lot more sales leads and direct orders in a lot less time;
- spoga horse opens the doors to new markets, which might not be as easy to penetrate under normal circumstances, but you’re able to deepen market research and promote cross-border procurement at a greater rate.
Audience & statistics
Editions of spoga horse tend to be smaller affairs, because they’re so specialized. On average, each edition is host to over 400 international exhibitors, currently from a little over 30 countries, and around 6500 trade visitors from over 110 countries. European markets have the biggest numbers, but there is interest from further East in Asia. Over 76% of all trade visitors are foreigners, which further heightens your opportunity to expand to new regions. In terms of professional background, visitors work in dealers, wholesalers, department stores and discount stores, mail order companies and purchasing cooperatives in the equestrian sports area.
Now is the perfect time to locate the best hotel deals for spoga horse and no one can help you book your room quicker than Trade Fair Trips ltd. Cut down on your travel expenses with our service, which finds you hotels at reasonable rates across all of Cologne, whether you want to be within walking distance from the fair or seek a quiet room in a residential area. Trade Fair Trips ltd tailors a custom experience that allows you to invest more time, energy and finances into your attendance – a surefire way to stand out from your competition. You can have your online hotel booking for spoga horse in a matter of hours. Build on top of your accommodation for trade fairs with more services. Trade Fair Trips ltd can help you book meeting facilities ahead of time or fully install your fair booth. You choose what you need!
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