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IWA OutdoorClassics

IWA OutdoorClassics

Nurnberg ,Germany
Sports, Horses, Hunting, Fishing, Yachting
Organizer :
Nurnberg Messe GmbH
Event website
Event website :
IWA OutdoorClassics
1 year

Due to the uncertainty surrounding COVID-19, IWA OutdoorClassics 2021 skips a year and a new physical event will take place at Messe Nuremberg sometime in March 2022. Organisers want to unite the sector in this critical moment and are set to launch a digital trade show they’re calling “Road to IWA OutdoorClassics 2022” set for March 12, 2021.


Have you the ambition to transform into a globe trendsetter in the field of nature activities and sports? Trade Fair Trips ltd recommend you attend IWA OutdoorClassics – one of the key events for the industry the best in equipment, functional clothing and hunting tools is being showcased to the biggest buyers in the industry.

IWA OutdoorClassics first opened its doors over forty years ago in 1974 and in that time has transformed into the beating pulse of the industry in Europe and beyond. As an exhibitor, you’re joining an established community that represents the entire value chain wherever you might stand on it: hunting equipment, firearms and accessories, outdoor equipment or security equipment for civil and official agency purposes. 


IWA OutdoorClassics is an annual occurrence that normally takes place during the first half of the month of March. Editions run the course of four days in total in Nuremberg, Germany, with the general support of VDB (Association of German Gunsmiths and Gun Traders) and JSM (German Firearms and Ammunition Manufacturers Association). Messe Nuremberg is both the organiser as well as the host venue.

Open only to industry professionals, IWA OutdoorClassics welcomes trade visitors from 09:00 am in the morning until 18:00 pm in the afternoon for the first three days, and until 16:00 pm on the last day. As you can expect with a German city, there are numerous quick ways to get to Messe Nuremberg. The exhibition grounds are connected to the U1 metro line and you also have regular service to and from the airport.

What You Can Expect as an Exhibitor

  • IWA OutdoorClassics has 40 years of legacy under its belt, which means that all eyes in the industry are on it once it runs – for you this means increased visibility, coverage by the trade press and brand recognition;
  • With 122 countries represented, IWA OutdoorClassics opens doors to a lot of markets that you’ve never had the opportunity to approach, much less break into – identify brand new channels to distribute your products and return home with sales leads;
  • IWA OutdoorClassics is, after all, a world leader for outdoor equipment. What this means for you is access to high calibre visitors and buyers that have been vetted and perform at the highest levels, which is more than beneficial to have in your professional network.

Audience & Statistics

IWA OutdoorClassics maintains a high level of engagement with last edition yielding over 1500 exhibitors and near 46,000 trade visitors, which as we’ve already discussed are very international in nature. Over 61% of all visitors are foreign nationals, which is excellent news for brands that have oriented themselves to extend their reach to new territories.

The main markets you tap into in Europe include the Czech Republic, Austria, Italy, Great Britain, the Netherlands, Poland, Russia, Switzerland and Belgium. There’s a variety in the type of professionals that attend with retail, wholesale and online trade taking the lead, which are then followed by police, customs and armed forces. The last group in size, but certainly not least important, is the service providers.


Make sure you’ve already booked a place to stay in Nuremberg, Germany ahead of time and leave the research to Trade Fair Trips ltd. It can take you days to research affordable hotels for IWA OutdoorClassics on your own, when you can get all the competitive rates in one place in a single day.

Our team works with an extensive database of hotels, guesthouses and residences in the city and can send you a custom-created list the very next day. Book hotels near Messe Nuremberg in no time and enjoy cuts on your travel costs. In addition to accommodation for trade fairs, Trade Fair Trips ltd can assist your work trip in other ways. You can place reservations on meeting rooms or have a team install your exhibition booth.

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How to get to IWA OutdoorClassics
On foot
On foot:

Nuremberg Airport – not advisable

Nuremberg Central Station – 1 hr via Allersberger Strasse

By car
By car:

Nuremberg Airport – 30 mins via B4R

Nuremberg Central Station – 10 mins via Münchener Strasse

By public transport
By public transport:

Nuremberg Airport – 30 mins via U-Bahns U2 and U1

Nuremberg Central Station – 10 mins via U-Bahn U1

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