VIV Europe

VIV Europe

Animals & Pets Livestock & Poultry
VNU Exhibitions Europe
4 years
Event website:
VIV Europe

A pivotal animal breeding and processing sector event

VIV Europe is the right international trade fair for any farmer who wants to find innovative animal production technology for the needs of their business. With half a century of history under its belt, VIV Europe is one of the must-attend events for innovations in processing from feed to meat.

Since 1968, this international trade fair has gathered many professionals from the field of animal feeding and breeding, and as a result it formed itself as a major platform for procurement and innovation. There is a reason why VIV Europe stills holds the reputation as the Olympics of the animal protein sector.

One of the fair’s strengths is its commitment to showcasing the entire processing chain – raw materials, farm equipment, feed processing equipment & supplies, animal health & breeding, and meat processing, packaging & handling. The breadth of products encompasses poultry meat, eggs, pig meat, calf meat and dairy.

VIV Europe 2026

VIV Europe will be returning to the Royal Dutch Jaarbeurs Exhibition & Convention Centre in Utrecht, the Netherlands in 2026 for a live event. Industry players will be able to witness the latest innovations and meet experts during the trade fair.  


Because of the big interest in this international event, you shouldn’t delay booking a hotel near the Royal Dutch Jaarbeurs Exhibition & Convention Centre. With the services of Trade Fair Trips ltd, your travel arrangements will be handled to a high professional standard and within a short time frame. We are price sensitive and cater to budgets of all sizes, because trade fair marketing should be available to even the smallest of exhibitor.

Give us a price range and you receive a list with the most affordable hotel rates during VIV Europe. Furthermore, we can also create a tailor made offer according to your other needs. We assist exhibitors with logistics. Come to us to book meeting rooms with the right audiovisual equipment, or hire us to build your exhibition booth. It is 100% guaranteed that you will be satisfied with our services!

VIV Europe is spaced out every four years and editions are held in Utrecht, Netherlands. The fair lasts for three days in total and proceedings take place in early summer, often at the start of June.

Jaarbeurs serves as the official organiser for the event and the trade fair is put together at the Royal Dutch Jaarbeurs Exhibition & Convention Centre. Admission is given only to trade visitors and working hours are set from 10:00 am until 18:00 pm. The Royal Dutch Jaarbeurs Exhibition & Convention Centre finds itself in the beating heart of Utrecht, right next to the Central Train Station, which means you’ll have an easy time walking to the venue from your city centre hotel or by catching one of the many bus lines that service the train station. The commute couldn’t be any easier to plan.

VIV Europe generates significant business for its exhibitors as you’re one among 600 exhibitors that attend the trade fair, while the audience continues to grow with the expectation to go beyond 25,000 industry insiders. That’s a good ratio, and you need to know that there’s a great variety of professional backgrounds.

You get to meet with distributors, breeders, nutritionists, farm owners, farm employees, food retailers, processing companies, veterinarians, importers and exporters, engineers, researchers and consultants. That’s certainly to be ignored. Nor is the geographic reach you can gain thanks to VIV Europe.

Aside from European markets, the trade fair has opened new channels to Africa with Nigeria, Ethiopia, Ghana, Rwanda, Burkina Faso, Mali and Niger being the new markets to be explored on the ground.

VIV Europe 2022

The theme of VIV Europe 2022 was Global Expertise - Local Practice. The focus of the theme was on how specific trends impact the formation of a supply chain with lesser links. These trends concerned feed, nutrition, breeding, and other topics. The interaction between farmers and consumers was highlighted. And how this interplay is as essential as the supply chain interaction. The exhibition was organised as a hybrid event between May 31st, 2022 and June 1st, 2022. It attracted 19,024 attendees from 142 nations and 435 exhibitors from 44 countries.

Sixty-eight percent of visitors arrived from Western Europe, while ten percent represented Eastern Europe. 14 percent of trade visitors travelled from the Middle East and Africa, while 8 percent represented Asia and other regions of the world. The event featured over 20 innovations. 89 percent of exhibitors will  exhibit during the next edition, while 86 percent of visitors plan to attend. 75% of exhibiting companies would suggest the event to others. 84 percent of trade visitors would highly suggest VIV Europe to other industry members. 71 percent of exhibitors rate the event as fairly or very important, while 75 percent of visitors rate VIV Europe as fairly or very important. 82% of the attendees rate the content as good or very good, whereas 74% of the exhibitors rate visitor quality as good or excellent.

What Are People Saying?

“My compliments on a fantastic show, my personal mark for it is 10! We have presented our new company named Gi-Ovo (the previous Twinpack b.v.), some new products and also new export manager Veronica Desenzani — and all was great!” – Oscar Giordano, CEO, Giordano Poultry Plast;

“This was only our second direct participation at VIV Europe and the 2018 show was simply fantastic for us. We met the right people with serious investment plans and introduced them to our unique solutions for marinating and packaging poultry products,” – Torsten Giese, Marketing Manager, Ishida Europe;

“It was the perfect platform to meet with our customers and industry colleagues from Europe, the Middle East, Africa and beyond,” Sara Collins, European Marketing Manager, Aviagen;

“The ratings given by our attendees when interviewed over the three days are consistent and express the added value of VIV Europe 2018. Exhibitors on average have rated it at a strong 7.6, on a scale where 10 indicates the highest satisfaction,” – Renate Wiendels, Event Manager, VNU Exhibitions Europe.

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