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Great Yorkshire Show
Pet animals, Livestock & Poultry
Yorkshire Agricultural Society
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Great Yorkshire Show
There is a lot to be said about the Great Yorkshire Show and its impact on the regional economy in Yorkshire. The show currently ranks as the biggest agricultural show on the territory of England and the third biggest in the UK. It’s also one of the oldest on record with the first edition held back in 1838 a little after the creation of the Yorkshire Agricultural Society.
The show is just what you would imagine it to be – a place for manufacturers to showcase equipment, tools and machinery to buyers as well as a platform for judging animals (cattle, sheep, pigs, pigeons). However, it’s also much more diverse and modern than that. Visitors can just as easily enjoy cookery demos, immerse themselves in live attractions and even take note of recent fashions at the fashion show on the Kuoni Catwalk. It’s an opportunity to build a community as well as boost direct sales.
The Great Yorkshire Show follows a strict annual schedule, where editions begin on the second Tuesday of July until Thursday. Programming lasts for a total of three days and is put together by the Yorkshire Agricultural Society. The show is based in Harrogate, North Yorkshire and occupies a massive exhibition space called the Great Yorkshire Showground, which totals 250 acres or 100 ha. Most of the space is grasslands with a few permanent structures
Doors are open to the general public and professionals involved in agriculture and animal breeding. The Great Yorkshire Show finds itself on the outskirts of town and there are several ways to get to the showgrounds. There are several rail lines into Harrogate and the same applies for bus services. A free shuttle bus can take you to the show through the entire day, so that covers your commute.
What You Can Expect as an Exhibitor
- The Great Yorkshire Show is geared towards promoting local business and as an exhibitor, you’re an ideal position to form close connections to your target audience, receive instant feedback and register an uptick in direct sales. All this has an immediate positive effect on your cash flow;
- The Great Yorkshire Show extends far beyond the definition of an agricultural show and you will be in a sea of people, who have come for a good time – eat local food, meet up celebrities and enjoy live entertainment;
- The Great Yorkshire Show is a major platform for judging animals with over 8500 animals being showcased in a variety of competitions.
Audience & Statistics
The Great Yorkshire Show enjoys a great deal of popularity as the last edition exceeded 135,000 visitors. That’s good news for exhibitors in the agricultural sectors, because it translates into fast return on investment. The good news continues when you look into the breakdown of visitors. You have roughly 73% of all visitors being ABC1 SEG Profile and 23% being actively involved in the agricultural industry. These are excellent numbers for smaller companies who want to grow their reach and expand their client list. Another demographic is, of course, families with children and holiday makers as well.
The Great Yorkshire Show is a particular driving force for tourism. Just as it is for schools. On average, around 6000 school children take a field trip to the show for a day. Farmers and animal breeders are front and centre as main visitors given the product range and the supplementary programming as are chefs, horse breeders and equestrians.
If there’s one thing we know for certain, it’s that the Great Yorkshire Show will be packed with a lot of visitors. This means there’s going to be a strong demand for hotel rooms in Harrogate, North Yorkshire and this is where Trade Fair Trips ltd comes to your aid. We’re experienced in finding the top hotel rates during the Great Yorkshire Show and do it fast.
Whether you’re looking to cut on costs or to enjoy a high-end hotel stay, we’re happy to oblige. You make an online hotel booking for the Great Yorkshire Show that is tailored to your budget and positions you where you need to be. Plan your work trip in a manner of hours. Trade Fair Trips ltd is also here to help you build your trade fair stand as well as book meeting facilities ahead of time in your name.