Who's Next

Who’s Next & Covid-19

WSN is happy to announce that Who’s Next 2022 will open the new fashion season on 02.09.2022 – 05.09.2022. The major fashion event will return to its regular scheduling after the disturbance caused by the coronavirus pandemic. Fashion experts and buyers are already planning their trip to Paris, France for the full Who’s Next experience. The live edition will be held over a long weekend at the Paris expo Porte de Versailles. The exhibition grounds are well-equipped for COVID-19, with thorough protective measures. Entrance is given only to those with a vaccination pass. Expect sanitation points, better ventilation and crowd control.

Introduction

Who’s Next rivals Paris Fashion Week as one of the most important fashion events in Paris, France. The international trade fair has been the meeting point for supply and demand since 1994 and is a source of major inspiration in the world of beauty, lifestyle, accessories and ready-to-wear fashion clothing. One of the defining qualities of Who’s Next is its product portfolio. Trade visitors can find everything in the following zones – young designers, shoes, resort & swimwear, Villa Beauté & Lifestyle, What’s Up, Trendy, jewellery, leather goods, textile accessories and ready-to-wear. The fashion industry is one that’s running at a fast pace, and Who’s Next is the perfect venue to see all trends in real-time. The programming also offers insights into how fashion production is changing and adapting to demands for ethical production and calls for sustainability. Have the best of times making connections and positioning your brand to enthusiastic buyers.

Logistics

As with most fashion events, Who’s Next takes place twice a year and runs for a total of four days. The first edition is held in January and covers the upcoming spring and summer trends. The second edition is put together in September and follows the fall and winter trends. WSN Development is the official organiser of the event, which is also co-located with IMPACT in Paris, France. Only trade visitors can buy tickets and enter Paris expo Porte de Versailles. Doors open at 09:30 in the morning and activities wrap up around 19:00 in the evening. The only exception is the last day, which closes at 17:00 in the afternoon. Paris expo Porte de Versailles is easily accessible by all types of public transportation. You have the Porte de Versailles metro station right next door and there are multiple bus and tram lines that connect the rest of the city to the exhibition grounds.

What You Can Expect as an Exhibitor

· Who’s Next has very recently integrated into its programming the related IMPACT event, whose mission is to bring conversations around sustainable fashion to the forefront. The space shines a bright spotlight onto sustainable brands, while also confronting the worst aspects of fashion manufacturing with possible solutions for the short and long run. This only adds deeper value to the show as a whole.

· As a smaller exhibitor or designer, you can greatly benefit from submitting your project to Ulule. The Who’s Next X Ulule partnership presents smaller creators crowdfunding as a way to finance their next ambition. This is where Ulule, the financing tool, comes into play.

Audience & Statistics

Who’s Next keeps having exhibitors return time and time again, because editions are well attended. Last edition registered over 45,000 international visitors, who were highly international in origin. The most well-represented market is Europe with major numbers from Italy, Spain, the UK, the Netherlands, Germany, Sweden, Belgium, Norway and Denmark. The trade fair has also become very popular with Asian markets like South Korea, Japan, Thailand and China. There’s also strong numbers from Canada and North America. Roughly 70% of all visitors were made up by retail, multi-brand, department store and e-commerce buyers. All came to explore the offerings by 600 different exhibitors. The other 30% of visitors are agents, journalists, stylists, schools and trend forecasters. As an exhibitor, you are in the best position to create buzz around new collections, get people to notice your brand and then expand your professional contact list.

Accommodation

Land the hotel deals you deserve for Who’s Next. Trade Fair Trips ltd works actively with clients to ensure the best possible hotel reservation for their stay. As experts in accommodation for trade fairs, we know what our customers want – convenience. That’s why we always select the hotels closest to Paris expo Porte de Versailles. Whether you walk to the front doors or ride the metro for a few minutes, your commute won’t last long. Take a look at our extensive database with prices at every price point. Your hotel booking for Who’s Next is yours in just a few hours. Trade Fair Trips ltd also assists at the exhibition centre. Maybe you need a meeting room with the right equipment to host a presentation? Or you don’t have a team to build your fair booth? We have the resources to help you and do it at a generous rate.