Who's Next

Who’s Next & Covid-19

WSN is happy to announce that Who’s Next 2023 will open the new fashion season on 02.09.2023-04.09.2023. The major fashion event will return to its regular scheduling after the disturbance caused by the coronavirus pandemic. Fashion experts and buyers are already planning their trip to Paris, France, for the full Who’s Next experience. The live edition will be held over a long weekend at the Paris expo Porte de Versailles. The exhibition grounds at present do not feature COVID-19 protective measures. Attendants arriving from China should be advised that they will be required to follow several travel limitations. This includes presenting a negative test result no older than 48 hours and a signed attestation upon arrival in France. They will also be required to wear surgical masks when travelling via plane.

Introduction

Who’s Next rivals Paris Fashion Week as one of the most important fashion events in Paris, France. The international trade fair has been the meeting point for supply and demand since 1994 and is a source of major inspiration in the world of beauty, lifestyle, accessories, and ready-to-wear fashion clothing. One of the defining qualities of Who’s Next is its product portfolio. Trade visitors can find everything in the following zones – young designers, shoes, resort & swimwear, Villa Beauté & Lifestyle, What’s Up, Trendy, jewellery, leather goods, textile accessories and ready-to-wear. The fashion industry is one that’s running at a fast pace, and Who’s Next is the perfect venue to see all trends in real time. The programming also offers insights into how fashion production is changing and adapting to demands for ethical production and calls for sustainability. Have the best of times making connections and positioning your brand to enthusiastic buyers.

Logistics

As with most fashion events, Who’s Next takes place twice a year and runs for a total of four days. The first edition is held in January and covers the upcoming spring and summer trends. The second edition is put together in September and follows the fall and winter trends. WSN Development is the official organiser of the event, which is also co-located with IMPACT in Paris, France. Only trade visitors can buy tickets and enter Paris expo Porte de Versailles. Doors open at 09:30 in the morning and activities wrap up around 19:00 in the evening. The only exception is the last day, which closes at 17:00 in the afternoon. Paris expo Porte de Versailles is easily accessible by all types of public transportation. You have the Porte de Versailles metro station right next door and there are multiple bus and tram lines that connect the rest of the city to the exhibition grounds.

What You Can Expect as an Exhibitor

· Who’s Next has very recently integrated into its programming the related IMPACT event, whose mission is to bring conversations around sustainable fashion to the forefront. The space shines a bright spotlight onto sustainable brands, while also confronting the worst aspects of fashion manufacturing with possible solutions for the short and long run. This only adds deeper value to the show as a whole.

· As a smaller exhibitor or designer, you can greatly benefit from submitting your project to Ulule. The Who’s Next X Ulule partnership presents smaller creators crowdfunding as a way to finance their next ambition. This is where Ulule, the financing tool, comes into play.

Audience & Statistics

Who’s Next keeps having exhibitors return time and time again, because editions are well attended. Last edition registered over 45,000 international visitors, who were highly international in origin. The most well-represented market is Europe with major numbers from Italy, Spain, the UK, the Netherlands, Germany, Sweden, Belgium, Norway and Denmark. The trade fair has also become very popular with Asian markets like South Korea, Japan, Thailand and China. There’s also strong numbers from Canada and North America. Roughly 70% of all visitors were made up by retail, multi-brand, department store and e-commerce buyers. All came to explore the offerings by 600 different exhibitors. The other 30% of visitors are agents, journalists, stylists, schools and trend forecasters. As an exhibitor, you are in the best position to create buzz around new collections, get people to notice your brand and then expand your professional contact list.

Accommodation

Land the hotel deals you deserve for Who’s Next. Trade Fair Trips ltd works actively with clients to ensure the best possible hotel reservation for their stay. As experts in accommodation for trade fairs, we know what our customers want – convenience. That’s why we always select the hotels closest to Paris expo Porte de Versailles. Whether you walk to the front doors or ride the metro for a few minutes, your commute won’t last long. Take a look at our extensive database with prices at every price point. Your hotel booking for Who’s Next is yours in just a few hours. Trade Fair Trips ltd also assists at the exhibition centre. Maybe you need a meeting room with the right equipment to host a presentation? Or you don’t have a team to build your fair booth? We have the resources to help you and do it at a generous rate.

Previous Editions

Who's Next 2022

The 2022 Autumn rendition of Who's Next was hosted between September 2nd and September 5th, 2022. Because France lifted its pandemic-related limitations, the venue did not include Covid-19 safety precautions. Over 1,000 exhibitors attended the event, with 52% representing a foreign country.

Who's Next 2023

The 2023 January edition of Who's Next was hosted between 21.01.2023 and 23.01.2023 as a live edition. The venue did not incorporate Covid-19 safety measures due to the removal of the country's pandemic-related restrictions. The edition featured 700 exhibiting brands.