AMB

Introduction 

AMB presents new horizons for the metal working industry. The international trade fair has risen to the very top in Germany and now ranks among the top five in the whole world. The first edition debuted in 1982 and has laid strong foundations for innovative work, researching new products and networking. Its influence has grown over the years and now it’s considered the go-to event. In terms of products, you have the entire production chain under one roof. The product portfolio has extended to CAD & CAM, CAE, CIM, gears and drives technology, factory automation, building parts, robotics, machine building, metal processing, metalworking, production lines – the list goes on and on. AMB is attractive to major buyers within the industry, because they can discover all new technologies in one place. 

Logistics 

AMB presents innovations and groundbreaking solutions in metalworking every two years. The international trade fair typically runs for a total of five days in September, which gives exhibitors a great opportunity to prep for the next financial year. Programming takes place in Messe Stuttgart in Stuttgart, Germany. Landesmesse Stuttgart GmbH serves as the official organiser. Be sure to check opening times later on, when the official program is revealed. If you’re not renting out a car for the duration of your stay, there are other easy ways to reach Messe Stuttgart. The exhibition centre is well serviced by public transport. In addition to buses, you can also ride two lines of the suburban train system. Messe Stuttgart also enjoys a fast connection to Stuttgart Airport, which makes it convenient to leave the show and directly go catch your flight. 

What You Can Expect

• Exhibitors have access to the largest international markets in the world and trade visitors come with business-oriented goals. They want to research new products, connect and make purchases. All the elements for a successful business trip are there. 

• AMB focuses on innovation. Where is the technology going? How can you push forward? Which are the companies making a difference? How are trends shaping metalworking? You find the answers here. 

• Product launches are a big hit at AMB. If you wish to generate buzz and have a new product perform well, then AMB is the perfect occasion. Organize a launch and host a demo to best show what your brand is all about. You gain an instant boost in first sales. 

Audience & Statistics 

AMB receives a lot of support and sponsoring from the major German institutions – VDMA and VDW. This has only strengthened the international trade fair and gotten it to where it currently is. Last edition was record breaking in the history of AMB. There were products and services from a total of 1500 international exhibitors, while the exhibition halls were filled with more than 90,000 professionals travelling from all over the world. These numbers cement the importance of AMB as a global leader. Exhibitors are mostly centered in Europe with Germany as the best represented country, then followed by Sweden, Spain, France, the UK, the Netherlands and Austria. However, there’s also presence from as far away as Brazil, China, Israel, India and the USA. It’s important to note that according to the last poll, over 45% of all visitors were first-time visitors, which means exhibitors always have access to fresh buyers. Trade visitors are often in managerial positions and can place orders! 

Accommodation 

There’s always a large interest in hotel accommodation during AMB. Be the first to land the best hotel rates in Stuttgart with assistance from Trade Fair Trips ltd. We are confident to call ourselves a team of experts in accommodation for trade fairs. We’ve helped thousands get affordable rooms and know our way around Stuttgart. You gain access to a large database of hotels and apartments in the city. Give us a price and we guarantee terrific savings. Your comfort is our priority, which is why we always look for hotels near Messe Stuttgart. You can get to the exhibition centre on foot or in a few minutes via public transport. Trade Fair Trips ltd is also here to assist in anything else. Clients have us book meeting facilities ahead of time in their name. We can secure any room with the A/V equipment you need. We also have teams to build exhibition booths! 

AMB & COVID 

Following the cancellation of AMB 2020, organisers have been hard at work to create a safe fair concept so that the international trade fair can return to its regularly scheduled slot as a live event. Landesmesse Stuttgart GmbH promises a fantastic return to form and has announced AMB 2022 will be held on September 13th – September 17th. Messe Stuttgart will work closely with the local government to ensure the live edition is in full compliance with regulations. The exhibition centre will implement strict COVID-19 protective measures. Compliance is expected! Shareholders and exhibitors are hopeful and eager to restart the industry and come together once again.