Bern’s home and lifestyle industry has never been in a better position, with concept stores like the Swiss Design Market leading the way. These innovative retail spaces are reshaping the traditional shopping experience, blending lifestyle products, fashion, art, and even gastronomy into a cohesive and immersive environment. One such notable player is the Swiss Design Market, located in the heart of Bern on Zeughausgasse. A concept store is more than just a place to buy goods; it's a curated experience designed to engage customers on multiple levels. These stores meticulously select products that align with a specific aesthetic or philosophy, offering a unique shopping experience that appeals to all the senses. The goal is not just to sell products but to create an environment where customers feel connected to a brand or style. This connection is fostered through a variety of means, including hosting events, workshops, and art exhibitions, which serve to strengthen the community bond and enhance the overall shopping experience. The Swiss Design Market exemplifies this approach, offering a diverse array of products ranging from home décor and fashion to jewelry, accessories, and ceramics. The operators are constantly on the lookout for new and exciting items to keep their inventory fresh and appealing. This involves a dynamic process of sourcing from smaller, often lesser-known suppliers, and staying attuned to emerging trends and innovations in the design world. The Swiss Design Market actively encourages smaller brands to showcase their products on the store’s website. Recommendations from established brands and community connections also play a crucial role in identifying promising new suppliers. This continuous ‘pearl hunting’ ensures that the store remains a vibrant and dynamic space, constantly offering something new and exciting to its customers. One of the key methods for discovering new products is attending trade fairs like ORNARIS.