DMEXCO

The Latest News for DMEXCO

DMEXCO 2022 will take place as a hybrid edition between 21.09.2022 and 22.09.2022. Attendants can visit the in-person exhibition at Messe Cologne. They should note that the face-to-face aspect will feature strict COVID-19 prevention measures. This will entail a strict 3G entry policy, as well as social distancing and mask-wearing requirements. To avoid congestions, the venue will also implement changes such as one-way traffic lanes and expanded meeting/waiting areas. Attendees can also attend via the platform. 

Introduction

DMEXCO is an international exhibition and conference for the digital marketing world, which has been a benchmark for excellence in innovation. DMEXCO serves as a valuable meetup for the biggest actors in Europe that are involved in the digital economy sector, and you as an exhibitor have unparalleled opportunities to land impressive clients. The product portfolio extends to technology and solutions for advertising campaigns, digital marketing, marketing strategies, presentations, and search engine optimisation.

Highlights

• Interest in disruptors and innovators is only mounting, as one can see from the development of the Start-up Village – a prized feature.
• An audience that has already surpassed 40,000 trade visitors, which makes for a potent environment to generate sales leads.
• The focus falls on advancements in advertising campaigns, digital marketing, marketing strategies, presentations, and search engine optimisation.

Logistics

The annual event is normally held in September at Koelnmesse in Cologne, Germany. Koelnmesse GmbH, the official organiser, ensures that the two days are packed with informative programming. Trade visitors can enter the venue from 09:30 am until 18:30 pm on the first day, and until 17:30 pm on the last day.

Audience and statistics

DMEXCO should be on your radar because you will be in excellent company with some of the best and biggest players in the industry such as Adobe, Google, and the German branch of Amazon. The exhibition also fosters newcomers in the industry through the Start-up Village, which has up to 200 new companies looking for their big breakthroughs.

We also cannot forget the diverse program that features practical Work Labs, a Speaker’s corner, Debate Hall, Congress Hall and Night Talks.

Book your hotel stay near Koelnmesse, Cologne

When it comes to finding accommodation for your business trip, Trade Fair Trips Ltd is your ultimate partner. We have secured the best rates on hotels for the fair exclusively for you – so contact us today to arrange your hotel reservation for DMEXCO! Trade Fair Trips ltd works to reduce your travel expenses and accommodates any budget size.

After booking your stay, it is time to move on to other tasks. Do you need to book meeting facilities? Have you yet to arrange for your booth installation? Trade Fair Trips ltd is here to assist.

Past Editions

2019 edition

The 2019 edition occurred under the motto “Trust in you”. It focused on discussing trust and its importance to the industry. Approximately 1,000 exhibitors from 40 countries exhibited their products in six pavilions. More than 600 speakers participated in the conference program. DMEXCO19 had 9 conference formats, 4 curated stages, and over 150 seminars/WorkLabs. The conference program was streamed online for access by all participants. DMEXCO19 also hosted the second issue of the SevenVentures Pitch Day. It was an international competition for innovative start-up companies. The event was held in Messe Cologne from September 11, 2019, to September 12, 2019.

2020 Edition

DMEXCO20 was the first digital version of this event. This was necessary as a change due to the COVID-19 pandemic. “Attitude is important” was the motto of the edition. The motto invited decision-makers to discuss what attitudes mean to the industry. There are special features for the online premiere. This allowed registered exhibitors to invite an unlimited number of guests. This can be done for free and invited participants have exclusive access to:

• Exhibitors' all interactive masterclasses and live sessions.
• Chat and voice network with exhibitor employees
• Access to the exhibitor's showroom

DMEXCO20 was held from September 23, 2020, to September 24, 2020. Attendees included over 20,000 participants, over 800 speakers and 260 partners. Over 10,000 participants attended the platform at the same time. They posted over 60,000 messages. Fifty-six per cent of participants preferred to use voice and video calls during the day of the event. An average of 230 viewers were registered for each session of the conference. The conference agenda contained 163 masterclasses.

2021 Edition

The 2021 edition was the second digital version of DMEXCO. Like the previous year, it was necessary because of the COVID-19 pandemic. The edition set new records as it received 20,600 visitors and 600 speakers. DMEXCO21 took place between 7.09.2021 and 8.09.2021. Over 150 hours of information formed the conference's agenda, distributed between 11 conference streams. Topics included humanised technology and the end of third-party data.