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Amsterdam, Netherlands
Marketing, PR & Advertising, Selling, Franchising
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Event website:
1 year

Update for the Event

Professionals in the private label sector will have to wait until 2023 to meet and network during PLMA. The latest in-person edition of the event will be held at the RAI Exhibition Centre. PLMA 2023 will take place between May 23rd — May 24th 2023. The venue will not incorporate strict Covid-19 safety measures due to the country lifting its domestic restrictions in 2022. Participants, however, should note that they may be required to present 3G entry documents upon arrival in the country due to the travel limitations.


PLMA is one of the foundational international trade shows, which services the private label sector in Europe and has been delivering a potent environment for business negotiations and purchases. The trade show has existed for more than 30 years with the very first edition being held in 1986. Over the years PLMA has proved itself integral to the private label industry in Europe to the point it created a satellite event (PLMA Chicago) for the US and Canadian markets.

The private label industry is wide ranging in its product portfolio with every imaginable food and non-food product featured. There’s snacks, beverages, fruits and vegetables, dry and canned goods, frozen food and ready-to-eat products (not to forget specialty, national and regional foods). On the non-food side, you have health and beauty, household and kitchen, DIY, paper and plastics, electronics, personal hygiene, leisure and gardening. PLMA fosters cross-border procurement and highlights market trends through its seminar program.


PLMA runs on a tight annual schedule with editions expected to occur during the month of May, however, due to the developing COVID-19 pandemic, the 2020 edition has been moved to the first week of December. Editions last for two days in total and are open to professional visitors, experts and buyers within the private label sector.

The organiser of the event is the PLMA (Private Label Manufacturers Association) and the European show is held in Amsterdam, Netherlands. The show takes place in Amsterdam RAI as usual and exhibitors have a wide variety of ways to reach the exhibition centre. Due to its central location, Amsterdam RAI can easily be reached on foot or by scooter. You can also expect regular public transport service throughout the day to make your trip to PLMA all the more efficient.

What You Can Expect as an Exhibitor

  • PLMA exists as a way to facilitate international business dealings and in that sense, it’s the best platform to gain attention outside your region, meet with potential buyers and get a better taste of the larger market as a whole;
  • PLMA further commits to this idea by the inclusion of The PLMA Matchmaker (meant to help you put meetings in order) and the PLMA Idea Supermarket (a chance to highlight your processes and ideas through presentations);
  • PLMA also hosts an excellent seminar program, where experts share business acumen and financial advice alongside emergent trends – all part of the Executive Education Classes.

Audience & Statistics 

The reason PLMA continues to be a domineering force on the market is its scale. Product range aside, the international trade show unites the entire territory of Europe through the inclusion of more than 60 national pavilions. There are more than 2700 international exhibitors, who make it a point year after year to showcase their products and services and grab visitor attention. And grab they successfully do as organisers report an influx of more than 15,000 trade visitors and each year expectations grow larger. The audience is comprised most of all from retailers. These include department stores, super- and hypermarkets, discounters and drugstores. Geographically, there’s a strong focus on European countries with strong representation from Germany, Italy, France and Spain, but there has been a push to include more countries outside Europe (Brazil and Indonesia) as well as less-known European markets (Bulgaria and Romania).


Amsterdam is a city with a high inflow of travellers and PLMA generates a sizeable audience. All the more reason to consider your hotel accommodation for PLMA in advance and discover the top hotel rates on the market with a little help of Trade Fair Trips. You benefit from our experience in the business travel industry and a wide network of hotels, apartments and hostels in Amsterdam. Price is always flexible as Trade Fair Trips ltd makes it a point to service clients at every price point. Book your hotels for PLMA close to Amsterdam RAI with one phone call and add more to your overall trip. Clients often rely on us for additional assistance such as booking meeting rooms with the right A/V equipment ahead of time. Another area we can help with is the installation of your trade stand. Combine the services you need into one custom package with a single phone call.

Previous Renditions

2022 Edition

PLMA 2022 was held as a face-to-face trade fair at the RAI Exhibition Centre between 31.05.2022 and 01.06.2022. The event venue did not incorporate stringent Covid-19 safety measures due to the Netherlands lifting its related national regulations in 2022. This was welcomed by the over 14,000 buyers and visitors from 120 countries as well as the 2,500 from more than 70 nations. The total event space for the event was 42,000 m2.


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How to get to PLMA
On foot
On foot:

from Amsterdam Centraal railway station it is an hour walk (4.5km) OR alternatively 26 min bike ride

By car
By car:

from Amsterdam Centraal railway station = 16 min (6.4km)

from Amsterdam Airport Schiphol 

By public transport
By public transport:

from Amsterdam Centraal railway station take M52 which will take you directly to the expo centre for 8 min (only 4 stops!)

from Amsterdam Airport Schiphol take train 5755 (Sprinter) for 2 stops to Amsterdam RAI Station and then walk another 8 min to the exhibition centre (a total ot 17 min journey)

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