PLMA 2025

PLMA 2025

Franchising Marketing Advertising
Amsterdam, Netherlands
20-21 May 2025
Amsterdam RAI
1 year
Event website:

The private label sector's leading event

PLMA is one of the foundational international trade shows, which services the private label sector in Europe and has been delivering a potent environment for business negotiations and purchases. The trade show has existed for more than 30 years, with the very first edition being held in 1986. Over the years, PLMA has proved itself integral to the private label industry in Europe to the point it created a satellite event (PLMA Chicago) for the US and Canadian markets.

The private label industry is wide-ranging in its product portfolio, with every imaginable food and non-food product featured. There are snacks, beverages, fruits and vegetables, dry and canned goods, frozen food and ready-to-eat products (not to forget speciality, national and regional foods). On the non-food side, you have health and beauty, household and kitchen, DIY, paper and plastics, electronics, personal hygiene, leisure, and gardening. PLMA fosters cross-border procurement and highlights market trends through its seminar program.

PLMA 2025

Professionals in the private label sector will have to wait until 2025 to meet and network during PLMA. The latest in-person edition of the event will be held at the Amsterdam RAI. PLMA 2025 will take place between 20.05.2025 and 21.05.2025.


Amsterdam is a city with a high inflow of travellers, and PLMA generates a sizeable audience. All the more reason to consider your hotel accommodation for PLMA in advance and discover the top hotel rates on the market with a little help from Trade Fair Trips. You benefit from our experience in the business travel industry and a wide network of hotels, apartments and hostels in Amsterdam. Price is always flexible as Trade Fair Trips Ltd makes it a point to service clients at every price point. Book your hotels for PLMA close to Amsterdam RAI with one phone call and add more to your overall trip. Clients often rely on us for additional assistance, such as booking meeting rooms with the right A/V equipment ahead of time. Another area we can help with is the installation of your trade stand. Combine the services you need into one custom package with a single phone call.

On foot
On foot:

Not advisable when travelling from Amsterdam Schiphol Airport

60 minutes when travelling from Amsterdam Central Station


By car
By car:

15 minutes when travelling from Amsterdam Schiphol Airport

10 minutes when travelling from Amsterdam Central Station

By public transport
By public transport:

35 minutes when travelling from Amsterdam Schiphol Airport

30 minutes when travelling from Amsterdam Central Station


Hotels near PLMA

Hotel Stars Distance to fair City Price
The Manor Amsterdam 3.9 Amsterdam from € 341.00 EUR Book Now
Ibis Schiphol Amsterdam Airport 8.8 Badhoevedorp from € 223.00 EUR Book Now
PLMA 2025 Amsterdam XO Hotels City Centre 4.3 Amsterdam from € 259.00 EUR Book Now
PLMA 2025 Amsterdam Pension Homeland 4.9 Amsterdam from € 260.00 EUR Book Now
PLMA 2025 Amsterdam Four Elements Hotel 9.3 Amsterdam from € 273.00 EUR Book Now
Hotel Alexander 3 Amsterdam from € 326.00 EUR Book Now
Hotel Old Quarter 4 Amsterdam from € 279.00 EUR Book Now
ibis Amsterdam City West 7.83 Amsterdam from € 276.00 EUR Book Now
Joy Hotel 6.8 Amsterdam from € 236.00 EUR Book Now
PLMA 2025 Amsterdam Volkshotel 3 Amsterdam from € 223.00 EUR Book Now

PLMA runs on a tight annual schedule with editions expected to occur during the month of May, however, due to the developing COVID-19 pandemic, the 2020 edition has been moved to the first week of December. Editions last for two days in total and are open to professional visitors, experts, and buyers within the private label sector.

The organiser of the event is the PLMA (Private Label Manufacturers Association) and the European show is held in Amsterdam, Netherlands. The show takes place in Amsterdam RAI as usual and exhibitors have a wide variety of ways to reach the exhibition centre. Due to its central location, Amsterdam RAI can easily be reached on foot or by scooter. You can also expect regular public transport service throughout the day to make your trip to PLMA all the more efficient.


  • PLMA exists as a way to facilitate international business dealings and in that sense, it’s the best platform to gain attention outside your region, meet with potential buyers and get a better taste of the larger market as a whole;
  • PLMA further commits to this idea by including The PLMA Matchmaker (meant to help you put meetings in order) and the PLMA Idea Supermarket (a chance to highlight your processes and ideas through presentations);
  • PLMA also hosts an excellent seminar program, where experts share business acumen and financial advice alongside emergent trends – all part of the Executive Education Classes.


The reason PLMA continues to be a domineering force on the market is its scale. Product range aside, the international trade show unites the entire territory of Europe, including more than 60 national pavilions. There are more than 2700 international exhibitors, who make it a point year after year to showcase their products and services and grab visitors' attention. And grab they successfully do, as organisers report an influx of more than 15,000 trade visitors and each year expectations grow larger. The audience is comprised of most of all retailers. These include department stores, super- and hypermarkets, discounters and drug stores. Geographically, there’s a strong focus on European countries. This is achieved by a strong representation from Germany, Italy, France and Spain, but there has been a push to include more countries outside Europe (Brazil and Indonesia) as well as less-known European markets (Bulgaria and Romania).

PLMA 2022

PLMA 2022 was held as a face-to-face trade fair at the RAI Exhibition Centre between 31.05.2022 and 01.06.2022. The event venue did not incorporate stringent Covid-19 safety measures due to the Netherlands lifting its related national regulations in 2022. This was welcomed by the over 14,000 buyers and visitors from 120 countries as well as the 2,500 from more than 70 nations. The total event space for the event was 42,000 m2.

PLMA 2023

PLMA's 2023 edition took place as a live trade fair without instated Covid-19 safety measures. This was due to the country removing its pandemic restrictions in 2022. The rendition was held in Amsterdam RAI between 23.05.2023 and 24.05.2023. PLMA 2023 featured over 2,600 exhibitors and more than 30,000 attending specialists from 125 countries.

PLMA 2024

PLMA 2024 Amsterdam took place as a live trade fair between the dates of 28.05.2024 and 29.05.2024 in Amsterdam RAI. The event occurred on 44,000 m2 of event space and featured over 2,900 exhibitors from 73 nations as well as more than 17,000 visitors from over 125 countries.

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