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Amsterdam ,Netherlands
Broadcast, Multimedia
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1 year

COVID-19 venue and event updates 

IBC 2022 will be hosted as a hybrid event. The event will be held as a face-to-face exhibition and complemented by a digital platform. The live exhibition will be hosted at the Amsterdam RAI between 9.09.2022 - 12.09.2022. The live event will feature the latest Covid-19 prevention measures. At present, the organisers of the trade fair are discussing the potential safety measures that will be implemented.  These will possibly include the following precautions:

  • All participants must provide 3G entry documents such as negative test results. This is necessary due to the implemented 3G entry policy the venue will install. Such papers must also be presented upon arrival in the Netherlands. 
  • A strict social distancing regulation will be put in place at the event venue. As a result, all participants must maintain a social distance of 1.5 metres at all times. 
  • Attendees must perform regular hand hygiene to avoid infections. For the task, they can use the disinfection stations found in the entrance areas.  Participants must also avoid handshakes and other forms of physical greeting.
  • During their participation, all attendees must follow the coughing and sneezing etiquette. They must also wear certified face masks in areas such as the exhibition halls. The masks must cover their noses and mouths. 


The International Broadcasting Convention (IBC) occurs once every year at the Amsterdam RAI. The event is among the central trade fairs for the media and streaming tech industry. This is due to the event allowing specialists to learn about the latest innovations. Furthermore, IBC allows participants to network and present their latest products or services. IBC is also the central location for specialists seeking to expand their knowledge. 

What is IBC's Business Profile?

Many representatives of the media and streaming tech industry attend the IBC. This includes: 

  • Companies that specialise in acquiring and producing content
  • Companies that specialise in post-production and quality control 
  • Leading play-out companies
  • Specialised companies for monitoring, consumption, storage, and system automation
  • Content Writers
  • Editors
  • Creative and/or business executives
  • Researchers and representatives of universities or research centres
  • Academic bodies
  • Students
  • Journalists
  • Bloggers
  • Media company owners 
  • Media technology specialists

Among the leading exhibitors are Google, Canon, Microsoft, Adobe, Disney and others.

Event Change Update for IBC 2022

IBC 2022 will feature a new addition to the event programme in the form of “Showcase Theatre”. The Theatre will be available in Hall 11 and will be the purpose-built stage for more than 250 attendees. The stage will serve as the hosting location for free-to-attend sessions. During the sessions, content related to rapid growth market sectors will be provided. Such content will aid in creating Content Qualified Leads (CQLs). All sessions will additionally be streamed live for the digital audience of the IBC. They will also be hosted as VOD after the show dates to extend lead capture time. 

Event Highlights

IBC is a premier trade fair that can help professionals in completing several goals. The goals include networking, generating new sales leads, and expanding their specialist knowledge. Additionally, attendees can learn about the latest innovations. They can also gain recognition and analyse the industry. 

IBC has an extensive programme that can help professionals in completing their goals. The schedule includes a comprehensive exhibition, as well as many forums. Central sub-events include the IBC Partnership area and the Leaders’ Forum. They also feature the Cyber Security Forum and the Telco & Media Innovation Forum. Additionally, there are micro-events such as the Big Screen, the Future Zone, and the IBC Launch Pad. Many of the sub-events included in the programme aim to provide recognition. Such include the IBC International Honour for Excellence. Attendees can also look forward to the Accelerator Programme and the Workflow Tours.

The exhibition is among IBC’s main sub-events. It allows attendees to overview the industry, learn about the latest innovations, and generate sale leads. Additionally, the exposition allows participants to gain recognition and expand their business network. The exposition features a variety of products such as broadcasting technology and transmitters. Furthermore, it features products related to cable TV, television technology as well as lighting technology. 

Many of the sub-events can help participants to expand their knowledge and learn about the latest research, innovations, and trends in the industry. Such include the  Leader’s Forum, the Cyber Security Forum, and the Telco & Media Innovation Forum. The Leader’s Forum is the gathering location for influential and visionary leaders from the industry. This includes executives such as the directors of companies such as Apple, Amazon, and Netflix. During the Forum, such attendants can engage in discussions about topics such as the current critical issues that affect the industry. Often, the Leader’s Forum features a central topic or theme that influences the panel discussions and debates. An example of such a topic is “The Search for Growth” which focused on the next stage of growth in the industry. The theme included topics such as innovative finance models and brand safety in the age of digitalisation.

The Cyber Security Forum is the main meeting event for specialists such as Chief Technology Officers,  Chief Information Security Officers, Chief Information Officers, and Chief Digital Officer. The event serves as the main sub-event where such professionals can discuss the latest cybersecurity broadcasting challenges and opportunities. Such include how to protect private information during broadcasts, as well as how to better enhance the protection of viewers. Fraud prevention is also a topic that is frequently among the discussion subjects of the forum due to the constant evolution of cyber frauds and data theft. The Telco & Media Innovation Forum is the main meeting sub-event for C-suite executives. It is the Forum during which such attendees can discuss collaboration opportunities and challenges faced by telecom players and content providers.  During the Forum such professionals can learn about the latest trends, innovations, and research related to digital transformation, OTT content and the evolution of the telecoms sector.

IBC also features many specialised and dedicated zones and areas meant to aid specialists in expanding their knowledge or gaining recognition. Such include the Future Zone, the Big Screen and the IBC Launch Pad. The Future Zone is the location where innovators can present and showcase their latest innovations. It is the gathering location of both start-ups and leading companies or researchers. At the Future Zone, visitors can examine the newest technologies including AI improvements, UVW innovations, and web-VR applications. The Big Screen Zone is dedicated to the cinema sector of the industry. It is a four-day sub-event that analyses and presents information about the latest challenges, topics, themes, opportunities, and insights related to the sector. This includes is art, science, and business aspects. For example, attendees can learn at the Big Screen zone about how the newest innovations related to VR and 4K HD affect the engagement levels of the audience. Additionally, they can learn how to implement said technologies to generate sales. The IBC Launch Pad is the main sub-event and zone for start-ups. It is where such companies can present their services and products. This allows them to gain recognition, form new partnerships and generate sales leads to further develop their business. 

Start-up companies can additionally look forward to other sub-events such as the International Honour for Excellence, the Innovation Awards and the Workflow Tour. The International Honour for Excellence is IBC’s highest accolade. It is an award that honours the achievements of technical or creative innovators, as well as individuals or organisations that have made a significant social or industry change. The Honour can also be given to nominees who have promoted the exchange of knowledge. Among the individuals who have received the Honour for Excellence is Sir David Attenborough. The Innovation Awards also provide recognition to organisations. They laud innovative collaboration solutions that solve market challenges such as adapting to a post-pandemic world. The Awards feature three categories: Content Creation, Content Distribution and Content Everywhere. “Content Creation” focuses on innovations that aid in solving challenges, such as presenting content via technologies such as VR. Content Distribution honours solutions that handle the distribution of content, such as innovative means to reach a wider audience. “Content Everywhere” focuses on innovations such as interactive services that allow users to experience content in a new immersive manner. The Workflow Tours is a micro-event during which attendees can examine new content acquisition, production, post-production and cloud-based collaboration workflow technologies. This includes new camera models, innovative lighting and audio systems, as well as the newest AI-enabled tools. 

The Accelerator Programme often serves as the starting location for innovations that receive the Honour for Excellence or the Innovation Award. It is a specialised sub-event that feature live demonstration and discussions. The event is attended by both start-ups and leading organisations such as  Associated Press and the BBC. During the Programme, attendees can learn about challenges such as meeting sustainability goals or adapting to 5G networks. They can also opt to take part in the discussions and help in creating collaboration solutions to the discussed challenges. 

IBC is an international trade fair that should be considered by media and broadcasting industry specialists such as:

  • Companies that specialise in acquiring and producing content
  • Companies that specialise in post-production and quality control 
  • Leading play-out companies
  • Specialised companies for monitoring, consumption, storage, and system automation
  • Content Writers
  • Editors
  • Creative and/or business executives
  • Researchers and representatives of universities or research centres
  • Academic bodies
  • Students
  • Journalists
  • Bloggers
  • Media company owners 
  • Media technology specialists


IBC takes place once every year and is hosted at the Amsterdam RAI for four days. The event is organised by the IBC - International Broadcasting Convention. IBC has different opening hours for its first, second to third and fourth day. During the first opening day, the trade fair takes place between 9 am and 4:30 pm. On the second and third days, the event is available between 8:30 and 4:30 pm. On the fourth and final day of the trade fair, IBC occurs between 8:30 and 4:00 pm.  

The Amsterdam RAI is an exhibition centre that is easily accessible from many areas in the city. For example, the travelling time via bus from Schiphol airport to the messe is 17 minutes. Similarly, accessing the venue via metro from the central railway stations requires 10 minutes.  The RAI Amsterdam is similarly as easy to reach from neighbouring cities. For example, the bus travelling time from Almere to the event venue is 45 minutes.

Amsterdam's public transportation system, which includes buses, metro, trains, and taxis, is well-functioning. The system connects all city districts and allows for travel to nearby cities such as Almere. The Intercity bus line, for example, allows reaching Rotterdam in 57 minutes. Public transports are time-saving means to travel from one district of Amsterdam to another. Taking bus line 22 from the Eastern Docklands to Westerpark, for example, would take 33 minutes. All stations provide comprehensive information on the available transportation lines as well as their destinations.    

Amsterdam is a popular destination with ample accommodation and dining alternatives.  Visitors to the Netherlands' capital, for example, have the option of staying in hostels, hotels, or apartments. They can also stay in guest houses located in the city and its neighbouring cities such as Almere. Amsterdam's dining options include restaurants, diners, bars, and clubs. Depending on the precinct, time of day, and menu, prices can range from affordable to expensive. When considering accommodation, opt for the recommended districts known as Oud Zuid, De Pijp, Jordaan, and Westerpark.

Audience and statistics

IBC is a premier trade fair that attracts specialists from the media and broadcasting industry. Its annual editions receive over 56,000 attendees. This includes more than 1,700 exhibitors. The event represented more than 150 countries, including nations such as:

  • The USA
  • Russia
  • The UK
  • Brazil
  • Belgium
  • Germany
  • Norway
  • France
  • Egypt
  • South Africa
  • Canada
  • China
  • Japan
  • Argentina

Affordable hotels near IBC

Trade Fair Trips Ltd is here to take care of your travel arrangements, so you can focus on preparing for IBC. With a variety of excellent hotel offers at competitive rates to choose from, you are guaranteed to receive the best hotel prices for IBC. Location is a crucial component to the success of any business trip, which is why we focus on hotels close to Amsterdam RAI. We can help in a variety of other ways as well. This includes placing reservations on meeting facilities. It also includes handling the installation of your show booth.

Past Editions 

2019 Edition

The 2019 edition of IBC took place at the Amsterdam RAI between the dates of 13.09.2019 - 17.09.2019. The event received more than 56,000 attendees, including over 1,700 exhibitors. More than 30,000 participants were senior decision-makers.

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How to get to IBC
On foot
On foot:

from Amsterdam Centraal railway station it is an hour walk (4.5km) OR alternatively 26 min bike ride

By car
By car:

from Amsterdam Centraal railway station = 16 min (6.4km)

from Amsterdam Airport Schiphol 

By public transport
By public transport:

from Amsterdam Centraal railway station take M52 which will take you directly to the expo centre for 8 min (only 4 stops!)

from Amsterdam Airport Schiphol take train 5755 (Sprinter) for 2 stops to Amsterdam RAI Station and then walk another 8 min to the exhibition centre (a total ot 17 min journey)

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