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Amsterdam ,Netherlands
Broadcast, Multimedia
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1 year

The IBC 2021's schedule has been changed. The brainchild of the International Broadcasting Convention, this long-running trade fair and its tandem conference will take place from December 3rd through December 6th, 2021, at the Amsterdam RAI in Amsterdam, Netherlands. Guests can expect closely monitored coronavirus prevention and safety measures.


IBC, short for the International Broadcasting Convention, is a premier international exhibition that targets the world of broadcasting, electronic media and entertainment industry. It prides itself on being one of the most important event of its kind on the world’s stage and it has the years to prove this.

The first ever edition was held in 1967 and since then the stage has been the first to see many of the technological breakthroughs to make lasting changes in the industry. Now with the quantities of digital video content that people are consuming, IBC has become more needed as a guide than ever and it manages this task rather well.

The product portfolio extends to broadcast technology, audio broadcast transmitters, cable TV, television technology, television transmitters, satellite TV equipment, lighting technology.


IBC is the brainchild of its name-sake organiser, IBC - International Broadcasting Convention and it’s the company’s main purpose to put together one bigger and better edition after the next. IBC occurs annually at the start of fall usually in September and lasts for about five days in total.

The audience is only made up from professional visitors, who make the trip to Amsterdam, Netherlands and enjoy their time at the 15 halls of Amsterdam RAI. Working hours are from 09:30 am in the morning until 18:00 pm in the afternoon. There are two exceptions to this. The opening day starts at 10:30 am and the closing day ends at 16:00 pm.

Amsterdam boasts one of the most developed public transport systems and infrastructures in the world, and you can easily get to it not just by driving or relying on public transport, but even simply renting a bike or a scooter.

What You Can Expect as an Exhibitor

  • IBC is a meeting point for significant players in the broadcasting sector and it’s the perfect environment to seize networking opportunities and make connections to start-ups, media conglomerates and organisations;
  • IBC gives you the opportunity to get in touch with buyers, who are eager to close deals and have substantial budgets to do so. Not to mention you get to strengthen existing contacts and partnerships;
  • Nowhere else will you generate enthusiasm and attention quite as passionate than at IBC – it’s the perfect place to make announcements and present new products and services;
  • Because everyone is at IBC, you get a detailed snapshot of the industry at large from your direct competitors to the current technological trends that are making waves.

Audience & Logistics

IBC is a rather dynamic event and parallel to the exhibition, there’s a high-impact conference that also lasts for five days. This has resulted in more than satisfactory numbers for exhibitors. There’s over 1700 international exhibitors, vying for the attention of over 55,000 trade visitors and there are also 400 speakers that attended the conference. This has certainly broadened the background of professionals at IBC to include not only producers and corporate types, but also technicians, experts and engineers from R&D laboratories.

Thanks to the IBC Big Screen that screen films on a heavy schedule, there’s interest from Hollywood as well. European countries tend to make up the bulk of visitors for IBC through there is strong representation from North America and Asia nowadays as well.


As popular as IBC, you can be certain there’s going to be a competition for hotels in Amsterdam. This is why you turn to us to book hotels near Amsterdam RAI early on and make excellent savings on your work trip. Our hotel services for IBC take fully into account your budget and other preferences.

We always strive to deliver high quality at an acceptable price and also cut down on your commuting time by booking hotels with good access to public transport.

Once you get your accommodation for IBC sorted, you can direct your attention to your other needs. Trade Fair Trips ltd is here to support you with the installation of your exhibition booth, or you’d rather us place a reservation for meeting rooms. We can do it all!

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How to get to IBC
On foot
On foot:

from Amsterdam Centraal railway station it is an hour walk (4.5km) OR alternatively 26 min bike ride

By car
By car:

from Amsterdam Centraal railway station = 16 min (6.4km)

from Amsterdam Airport Schiphol 

By public transport
By public transport:

from Amsterdam Centraal railway station take M52 which will take you directly to the expo centre for 8 min (only 4 stops!)

from Amsterdam Airport Schiphol take train 5755 (Sprinter) for 2 stops to Amsterdam RAI Station and then walk another 8 min to the exhibition centre (a total ot 17 min journey)

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