PLASA

Introduction 

PLASA is the leading international exhibition for entertainment technology in Europe and has a wide reach around the world. Since 1977, this has been the major meeting and networking platform for the lighting, audio, video and stage technology industry. It’s safe to say that the exhibition and the industry have grown together. If you want to make an impact and reach many new buyers, then PLASA is the one platform to achieve your ambition. The product portfolio is one of the best. You have access to cutting-edge solutions in audio-visual technology, installations for theatre stages, lighting technology, studio equipment, communication technology, lighting technology, acoustics technology, picture technology, sound technology, technical items for events, decorative lighting. Because you have the entire value chain under one roof, PLASA attracts major buyers who want to make all their purchases in one place. To that end, product launches and demonstrations are the best ways to generate sales leads. 

Logistics

PLASA has been a fixture of the London business calendar every single year. The exhibition runs for a total of three days in early September and energizes the industry after the summer holidays. Editions are put together by PLASA Events Ltd and held at Olympia London. In 2021, PLASA is making a big move to the Grand Hall. Admission is open only to trade visitors. Working hours are as follows: 10:00 am - 18:00 pm on Sunday, 10:00 am - 19:00 pm on Monday, 10:00 am - 18:00 pm on Tuesday. It’s time to discuss commuting. Olympia London is very well situated in London and benefits from all major transport services in Kensington. The exhibition centre sits minutes away on foot from Kensington railway station. From there you can catch just about everything – the Overground line, underground lines and main railway service.

What Are People Saying? 

“We've been coming to PLASA for a number of years now. It's an absolutely vital event for the industry. It's a great place to come and discover new technology, to come and meet people, and also fantastic seminar streams!” - Pat Smith, Project Manager, SFL

“PLASA is one of the most important shows in the European continent. Showcasing products and technologies but also education, how to use the structures and the fixtures. No one does it like PLASA!” - Carmen Savarese, International Sales Manager, D.T.S Lighting

“PLASA Show has clearly been improving year on year with 2019 being the best one yet. We have started to see a wider geographic audience attend the show which brings with it new opportunities, new business and increased brand awareness,” - Johan Gunsing, International Sales Manager, Adam Hall Group

Audience & Statistics 

PLASA is among the biggest specialized exhibitions in its industry. The numbers show that in the past, there’ve been over 200 international brands and the audience has reached 9000 professionals. The audience is quite diverse as you have buyers involved in conferences, corporate events and education, but also cruise ships, theatres, attractions, opera houses and houses of worship. There's a certain amount of exclusivity to PLASA, because half of the visitors do not visit any other show. Around 80% of all visitors have some kind of purchasing power, so you're guaranteed to expand your client list. Exhibitors generally report high satisfaction rates with 76% saying the exhibition is good or excellent.

Accommodation 

Trade Fair Trips Ltd specializes in accommodation for exhibitions and delivers great hotel services for PLASA. We’re well established in London and know the best hotel deals in the city. Are you on the search for savings? Or does only the best interest you? Trade Fair Trips ltd works to find out the answer and complete your hotel reservation without any hassle. Your comfort is our first priority, which is why we search for hotels close to Olympia London. Enjoy a commute whether on foot or a short ride with public transportation. Clients come to us for help with logistics. One of our most popular services is fair booth construction. Send us the specifications and we’ll assign a team to build your booth the day before PLASA. Additionally, we’re also available to book small or large meeting facilities at the exhibition centre. Trade Fair Trips ltd handles all aspects of your business trip. 

PLASA & COVID

PLASA has been pushed back multiple times due to coronavirus restrictions and restrictions on live events. The international exhibition has had to keep the community together with small virtual offerings, but organisers are ready to host PLASA 2021 in September. The new dates are set for September 5th – September 7th and for one year only will share the stage with the ABTT Theatre Show for a spectacular return to form. PLASA Events Ltd has worked on a safer event concept and promises the 2021 edition will comply with the ‘All Secure Standard’. These safety measures are of the highest quality and ensure everyone’s safety. The location as always is Olympia London!