IFFA has always seen a benchmark event for the meat industry ever since its inception in 1949 – the international exhibition oversees best practices and technical breakthroughs across the entire processing chain from slaughter to packaging. This places IFFA as a central drive for innovation and modernization, which naturally has transformed the exhibition into a natural meeting point between supply and demand. Today the product portfolio extends to processing, slaughtering and dismembering equipment, transport and storage systems, refrigeration technology, automation technology, supply facilities, cleaning equipment, hygiene and occupational safety, IT solutions, measuring and weighing equipment, ingredients, spices, additives, casings, cutting and packing materials.
IFFA enjoys special attention from industry insiders, because it’s one of the lesser frequent events for the meat sector. Editions are organised on a three-year basis and usually fall somewhere around late spring in May. What they compensate with is a longer program as editions run for six days in total. Messe Frankfurt doubles its responsibility as the official organiser of IFFA and the venue. Only trade visitors are admitted and working hours are from 09:00 am in the morning until 18:00 pm in the afternoon. Only the last day makes an exception with a closing time of 17:00 pm. Messe Frankfurt makes it really easy to reach whether you choose to dry or want to use public transport. Whether you choose tram, the suburban train system or the metro, you’re sure to arrive there in no time!
What Can You Expect as an Exhibitor?
- You will hear this time and time again, IFFA is where tradition meets high tech – the event is a generator of new technology and also a major community for all the major actors in a broad stretch of territory within Europe and beyond;
- Digitalisation and automation are some of the big trends that are reshaping the landscape, which creates new niches and opens up interest in new products and solutions – the perfect opportunity to drum interest in your catalogue;
- Opportunity to stay in step with the time and receive attention from the industry as IFFA organises a series of highly regarded guided tours called the IFFA Discovery Tours.
Audience & Statistics
IFFA enjoys support from several industry organisations within Germany, but the biggest are the DFV (German Butcher’s Association) and VDMA (German Mechanical Engineer Association). Together they ensure that the exhibition is a natural choice for experts, thought leaders and others involved in the meat sector to attend. The results have been more than satisfactory with some 1000 exhibitors and over 67,000 trade visitors in attendance. The audience is comprised of professionals from all corporate levels and backgrounds with the inclusion of butchers’ trade, food retail trade, wholesalers, importers and exporters, food and the semi-luxuries industry. You’re not going to be disappointed with the level of international guests as roughly 70% of all visitors are from outside Germany and together they represent the whole of Europe, Northern America and some parts of Asia. This is more than enough opportunity to meet new buyers and break into new markets.
Because of the huge interest in IFFA, you shouldn’t delay booking a hotel room and you need to approach an experienced team to help you locate the perfect hotels in Frankfurt. Trade Fair Trips ltd is exactly that team! Throughout the years, our reservations agents have created tailor-made offers to visitors all over the world and we know our way around Frankfurt. Book hotels for IFFA that are in your ideal price range, offer connections to public transport and are in a stellar location. We make it a point to book hotels near Messe Frankfurt and delight clients with a short commute. This is just the beginning though. You can place reservations for meeting facilities through Trade Fair Trips ltd or completely delegate the installation of your exhibition booth to us!
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