A prominent trade event for the food service industry
In the hospitality and culinary circles, few trade fairs are as important as Sirha – the meeting point for high-end trends and solutions within hospitality, food catering and beverages. The international trade fair has been a source of excellence for thirty years now, as the very first edition took place in 1990.
Although a place where supply could meet demand, organisers at Sirha have always been adamant regarding the fair’s true ambition – pursuing future trends and defining what’s to come. Given programming includes 17 contests and 1500 demonstrations as well as the World Cuisine Summit, that’s easily recognized.
The product portfolio is vast and extends to crystal, glassware, delicatessen, sophisticated dishes, fine china, coffee machines, restaurant equipment, crockery, tablecloths, washing machines, refrigerators, bakery, chocolates, confectionery, and transportation of goods.
Sirha 2025
The latest edition of Sirha will take place between 23.01.2025 and 27.01.2025. The hosting location for the live exhibition will be in Eurexpo Lyon in France.
Accommodation
Trade Fair Trips ltd elevates your experience as an exhibitor at Sirha through careful planning and a flexible service catalogue. Although we are best known for hotel accommodation for work trips, we are able to deliver logistical services as well. Call on us to reserve meeting facilities with the appropriate A/V equipment in advance, or hire us to build your trade show booth. Set a budget for your hotel stay, and we will deliver the best hotel deals in Lyon.
We understand the need to stick to a budget, and we work at every single price point. In a matter of hours, you get a list of the most affordable hotel rates during Sirha and all you have to do is choose the best fit. Convenience is of great importance, which is why we supply you with hotels near EUREXPO and connections to public transport.
On foot:
Not advisable when travelling from Lyon–Saint Exupéry Airport
Not advisable when travelling from Lyon - Perrache Bus Station
By car:
20 minutes when travelling from Lyon–Saint Exupéry Airport
35 minutes when travelling from Lyon - Perrache Bus Station
By public transport:
1 hour when travelling from Lyon–Saint Exupéry Airport
55 minutes when travelling from Lyon - Perrache Bus Station
Hotels near Sirha
| Hotel | Stars | Distance to fair | City | Price | ||
|---|---|---|---|---|---|---|
| Park & Suites Prestige Lyon Part-Dieu | 8.9 | Lyon | on request | Request | ||
|
Alexandra | 11.5 | Lyon | on request | Request | |
|
ibis Styles Lyon Meyzieu Stadium | 8.29 | Meyzieu | on request | Request | |
|
Hotel Martinez Grenay | 22.03 | Grenay | on request | Request | |
|
Hotel Vaubecour | 11.7 | Lyon | on request | Request | |
|
Residhotel Lyon Part Dieu | 9.1 | Lyon | on request | Request | |
|
Kyriad Lyon Est Stadium Eurexpo Meyzieu | 7.1 | Lyon | on request | Request | |
|
Comfort Hotel Aeroport Lyon St Exupery | 10.9 | Lyon | on request | Request | |
|
Best Western Plus Hotel & Spa de Chassieu | 2.1 | Chassieu | on request | Request | |
|
Hotel Lyon Croix Rousse Henon | 13.1 | Lyon | on request | Request |
You cannot have an event that defines the height of good taste and not situate it in France. Lyon, France is the home of Sirha and editions are held once every two years. The trade fair lasts for five days and usually marks the beginning of the calendar year during January.
Of course, in the role of the host steps in EUREXPO Centre de Conventions et d'Expositions de Lyon. Euroexpo Lyon Group GL Events serves as the official organiser. Access is given to only trade visitors and the working hours have been set for the period 09:00 am until 18:00 pm.
Don’t want to rent a car for the exhibition? You will have an easy time commuting to EUREXPO as the exhibition grounds are serviced by the tram (Tram Line T5) and bus (L100) systems – the lines in question run efficiently and regularly enough to make commuting a simple task.
What to expect as an exhibitor
- Sirha functions as a bridge to unite all the links in the value chain. This is a rare occurrence, and there is a great value in overseeing the bigger picture of the entire industry – it gives you a bigger insight into where it’s headed and what market trends to take advantage of;
- Sirha is a place for inspiration and innovations. This is no better way, demonstrated through the sheer creativity and ingenuity demonstrated at the Food Studio – a unique space within Sirha where a guest chef and cooking institution completely redo our concept of dining and food;
- Sirha is also home to the World Cuisine Summit, which has been at the core of innovation at the trade fair. It’s here that the biggest and brightest in their field tackle trends, offer solutions and provide an atmosphere for the sustainable development of professionals;
Sirha is a juggernaut of an event, as we will see from the statistics of the previous edition. There were products and services from nearly 3800 international exhibitors, while the exhibition halls swelled with an audience of more than 225,000 trade visitors. That’s an impressive turnout and all the more reason to invest in attendance.
It’s an impressive opportunity to break into the French market since even though Sirha boasts such numbers, only roughly 600 exhibitors and 30,000 visitors are foreign nationals. The countries that do have a presence here include Switzerland, Spain, Italy, Belgium, Japan, Hungary, Germany, the UK, Norway and the USA. What more can we learn about the trade visitors that attend. They are there to do business and come from all branches of the industry. That would be wholesale and distribution, food trades, architects, catering, bakery and pastry, education and training.
Sirha Lyon 2021 Edition
Euroxpo Lyon served as the hosting location for the 2021 live edition of Sirha. The hosting dates of the event were between 23.09.2021 and 27.09.2021. The hosting venue featured strict Covid-19 prevention measures, like the 3G admittance policy. Participants had to present documents such as proof of recovery certificates before entry. The total event participant number for the edition was 149,100, including 2,116 exhibitors. It showcased three hundred fifty innovations.
Sirha Lyon 2023 Edition
Sirha Lyon 2023 was conducted as a hybrid trade show between January 19th and January 23rd, 2023. Euroxpo Lyon did not apply coronavirus countermeasures due to the country's removal of its pandemic-related national restrictions. Around 210 000 participants visited the iteration. 14% had arrived from abroad and 50% comprised decision-makers. Sirha Lyon 2023 also included 4 700 exhibiting companies showcasing 616 innovations. The edition's application was installed over 169 900 instances, assisting in the formation of over 16 000 business relationships. Furthermore, the trade show's social media generated approximately 11 878 700 virtual impressions. Over 60 notable guests attended the live segment, including Thierry Marx, Alain Ducasse, and Mauro Colagreco.
