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ITB Berlin

ITB Berlin

Berlin ,Germany
Tourism, Restaurant, Catering & Hospitality Industries, Incentive Travel
Organizer :
Messe Berlin
Event website
Event website :
ITB Berlin
1 year

ITB Berlin will be charting what tourism looks like in a better normal in the 2021 online edition of the popular travel trade show from March 9th to March 12th. Organisers aim to restart the travel industry. The shift to a virtual show was due to the coronavirus pandemic and lockdowns in Germany.  The next face to face edition is schedule for 9-13 March 2022.


Do you want to learn the newest trends in the travel and tourism sectors? Seek to position yourself on the global market? You need to be present for ITB Berlin – the major international trade show that represents the travel industry in its whole.

Apart from the chances to network with decision makers and research your competitors in the flesh, there will be numerous talks and presentations on emerging trends and best practices in the industry.

ITB Berlin (or just ITB) has been running since 1966 and now has managed to establish satellite events in China, India and Singapore. It’s a prime procurement platform that in the past has generated over 7 billion Euro. The entire market chain is represented through cruises, cultural tourism, LGTB tourism, wellness tourism and even youth tourism.


ITB Berlin is an annual occurrence that is scheduled in March at the start of the travel season for a lot of countries worldwide. The international exhibition lasts for a total of five days and shares the stage with another travel event – the Berlin Travel Festival.

Messe Berlin serves as the official organiser and editions are put at the Berlin ExpoCenter City. Doors are open to industry insiders as well as the general public, which gives you key insight into market performance. The working hours are from 10:00 am in the morning until 18:00 pm in the afternoon.

Berlin ExpoCenter City makes it easy to reach whether you’ve taken a taxi, drive a rented car or use the public transport. There are quick ways to get at the grounds in minute. Commuters are spoilt for choice in metro, light rail and bus lines.

What People Are Saying

“This is the first ITB to our recently established business, which markets an omni-channel solution in eCommerce, has attended. I am overwhelmed. It is stunning to see how many contacts one can make here. ITB Berlin is the best way imaginable to get involved in this sector,” - Siri Tjørhom, business development director, myroomstore;

“ITB Berlin is one of two shows we attend in Europe. It is a melting pot of the industry and lets us establish customer contacts in all kinds of different markets.” -Thorsten Lettnin, managing director, Sales Continental Europe, United Airlines;

“ITB Berlin is very important for us because the German market is too. This is where we find out what German tour operators and German holidaymakers want, and we show them what Greece has to offer. This ITB Berlin went event better for us than in previous years,” -Elena Kontoura, tourism minister of Greece

Audience & Statistics

We’ve already claimed that ITB Berlin is a juggernaut of an event and a world leader, but what does that look like in terms of numbers. For starters, you’ll be competing with 10,000 exhibitors for the attention of the audience, but then again the exhibition halls will fill with more than 160,000 visitors in total from over 180 countries.

Although the doors are open to both industry insider and the general public, only roughly 50,000 account for end consumers. That’s also not mentioning the ITB Buyers Circle, which has brought 1000 qualified buyers at the top of their industry. These numbers along should excite you about the opportunity to exhibit at ITB Berlin.

The professional audience consists of tour operators, hotel enterprises, traffic carriers, tourist organisations, travel agencies and advertising agencies.


Trade Fair Trips ltd has numerous contacts across Berlin so we can deliver the best prices for hotels in just a work day. What we need from you is an ideal price, accommodation type and a choice of location. We book you a room that ensures easy commuting and quiet environment to keep you energized all throughout ITB Berlin.

You get the benefit of making savings, choosing from hotels close to Berlin ExpoCenter City and gain access to public transport. That’s how easy it is to plan your business trip. Trade Fair Trips ltd is not just an expert in accommodation for trade fairs, but we also provide exhibitors additional support. This might range from installing your fair booth or simply placing reservations on meeting facilities in your name. 

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How to get to ITB Berlin
On foot
On foot:

1h 45 min walking distance or 30 min with a bike from Berlin Hauptbahnhof

1h 45 min walking from Berlin-Tegel Airport or 30 min bike ride

By car
By car:

~25 min car ride from Berlin HBF 

~20 min from Berlin-Tegel Airport

By public transport
By public transport:

S-Bahn Nr 3 or 9 will get you from Berlin Central Station to S Messe Süd Station for 15 min and then you have 5 more minutes by foot

Option 1 from Berlin-Tegel Airport: bus X9 for 6 stops to Berlin Zoologischer Garten and then S3 or S9 to S Messe Süd (Berlin) ~35 min

Option 2 from Berlin-Tegel Airport: bus TXL for 2 stops to the Station on Beusselstraße OR bus X9 (2 stops to Jungfernheide Station) and then S42 to Messe Nord/ICC (Witzleben) ~40 min


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