ITB Berlin

ITB Berlin

Travel & Outdoor Tourism
Messe Berlin
1 year
Event website:
ITB Berlin

The travel and tourism industry's most substantial event

Do you want to learn about the newest trends in the travel and tourism sectors? Seek to position yourself on the global market? You need to be present for ITB Berlin—the major international trade show that represents the travel industry as its whole.

Apart from the chances of networking with decision-makers and researching your competitors in the flesh, there will be many talks and presentations on emerging trends and best practices in the industry.

ITB Berlin (or just ITB) has been running since 1966 and now has established satellite events in China, India and Singapore. It’s a prime procurement platform that in the past has generated over 7 billion Euro. The entire market chain is represented through cruises, cultural tourism, LGTB tourism, wellness tourism, and even youth tourism.

ITB Berlin 2025

The next face-to-face edition of the ITB Berlin trade fair is scheduled for the dates of 04.03.2025 and 06.03.2025. Messe Berlin will host the edition on 160,000 m2 of event space. The exhibition stands will be arranged under the company's geographic destination representation. This will help attendees to find suitable exhibitors based on the locations they would like to learn about. The Culture Partner for the rendition will be Georgia. The ITB Convention will coincide with ITB Berlin 2024. Attendees should be aware that they will not be required to show 3G entry documents upon arrival in Germany.


Trade Fair Trips Ltd has many contacts across Berlin, so we can deliver the best prices for hotels in just a workday. What we need from you is an ideal price, accommodation type and a choice of location. We book you a room that ensures easy commuting and a quiet environment to keep you energized all throughout ITB Berlin.

You get the benefit of making savings, choosing from hotels close to Berlin ExpoCenter City and gaining access to public transport. That’s how easy it is to plan your business trip. Trade Fair Trips Ltd is not just an expert in accommodation for trade fairs, but we also provide exhibitors with additional support. This might range from installing your fair booth or simply placing reservations on meeting facilities in your name. 

ITB Berlin is an annual occurrence that is scheduled in March at the start of the travel season for a lot of countries worldwide. The international exhibition lasts for five days and shares the stage with another travel event – the Berlin Travel Festival.

Messe Berlin serves as the official organiser and editions are put at the Berlin ExpoCenter City. Doors are open to industry insiders and the public, which gives you key insight into market performance. The working hours are from 10:00 am until 18:00 pm.

Berlin ExpoCenter City makes it easy to reach whether you’ve taken a taxi, rented a car or use public transport. There are quick ways to get to the grounds in a minute. Commuters are spoilt for choice between the various metro, light rail, and bus lines.

We’ve already claimed that ITB Berlin is a juggernaut of an event and a world leader, but what does that look like in terms of numbers? For starters, you’ll be competing with 10,000 exhibitors for the attention of the audience, but then again, the exhibition halls will fill with over 160,000 visitors in total from over 180 countries.

Although the doors are open to both industry insiders and the public, only roughly 50,000 accounts for end consumers. That’s also not mentioning the ITB Buyers Circle, which has brought 1000 qualified buyers to the top of their industry. These numbers alone should excite you about the opportunity to exhibit at ITB Berlin.

The professional audience comprises tour operators, hotel enterprises, traffic carriers, tourist organisations, travel agencies and advertising agencies.

ITB Berlin 2022

ITB Berlin's 2022 rendition took place as a two-stage digital event held on with the help of Messe Berlin. The first stage took place between 08.03.2022 and 10.03.2022, while the second took place as a Digital Business Day on 17.03.2022. The hosting format for the rendition was changed because of the coronavirus pandemic. The aforementioned global situation was also among the central themes of the edition. A total of 223 speakers and 450 media members from 30 countries attended the event. They were accompanied by 60,700 attendees from 125 countries during the first phase and by over 1,000 speed networking participants during the second. The Digital Business Day also included 2,500 buyers and suppliers from 96 countries.

ITB Berlin 2023

ITB Berlin 2023 occurred as a hybrid trade fair between 07.03.2023 and 09.03.2023 in Messe Berlin. The hosting location for the live aspect of the event did not include Covid-19 safety measures. This was because Germany removed its pandemic-related restrictions. ITB Berlin 2023 featured around 5,500 exhibitors from 161 countries, 90,127 visitors from more than 180 nations, 3,000 journalists, 333 travel bloggers, and 400 speakers. The visitors included 1,300 ITB Buyers; Circle members. 70% of them represented a foreign country.

ITB Berlin 2024

ITB Berlin 2024 was a live trade fair that occurred in Messe Berlin between 05.03.2024 and 07.03.2024. It took place on 150,000 m2 and featured the wares of over 5,500 exhibitors from 170 countries. They were overviewed by around 100,000 participants including 3,200 accredited journalists from 103 countries, more than 300 bloggers, and 24,000 conference attendees. They likewise featured 1,300 Top ITB Buyers' Circle buyers, approximately 80 state secretaries and ministers and 72 ambassadors. 

What People Are Saying?

“This is the first ITB to our recently established business, which markets an omni-channel solution in eCommerce, has attended. I am overwhelmed. It is stunning to see how many contacts one can make here. ITB Berlin is the best way imaginable to get involved in this sector,” - Siri Tjørhom, business development director, myroomstore;

“ITB Berlin is one of two shows we attend in Europe. It is a melting pot of the industry and lets us establish customer contacts in all kinds of different markets.” -Thorsten Lettnin, managing director, Sales Continental Europe, United Airlines;

“ITB Berlin is very important for us because the German market is too. This is where we find out what German tour operators and German holidaymakers want, and we show them what Greece has to offer. This ITB Berlin went event better for us than in previous years,” -Elena Kontoura, tourism minister of Greece.

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