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opti

opti

Munich ,Germany
Industry
Industry:
Ophthalmic Optics, Eyewear
Organizer
Organizer :
Messe Stuttgart
Event website
Event website :
opti
Frequency
Frequency:
1 year

Introduction 

At Opti, stakeholders and buyers have the excellent opportunity to learn all the latest solutions and innovations in the field of optics, precision mechanics and laser use. The traveling trade fair is one of the most important for the optics industry and is also regarded as a trendsetter for eyewear. It’s here that new designs are often revealed. That’s why exhibitor numbers continue to climb year after year. The very first opti was held back in 1998 and in a short period of time, the trade fair has built a strong reputation and legacy. You have an extensive product portfolio, which features the following product sectors – frames, lenses, contact lenses, refraction and diagnostics, shop fitting and decoration, trade products and accessories, IT, machines and workshop equipment. As you can see there’s pretty much every possible niche where you can position yourself and expect brand recognition and sales leads! 

Logistics 

GHM Gesellschaft für Handwerksmessen mbH is the company responsible to bringing opti to the big stage. The international trade fair is held early in the year – first thing in January, which means opti sets the tone and the trends for the upcoming year. Editions usually last for three days. What’s interesting about opti is that it travels each year. In the past it has been in Stuttgart and Munich as well as other major German cities. The doors are open to trade visitors only. Working hours are as follow – 10:00 am / 19:00 pm on Friday, 09:00 am / 19:00 pm on Saturday, 09:00 am / 17:00 pm on Sunday. When it comes to commuting, you’re in luck. Messe München is in ideal location to be reached easily by car and public transportation. The best way to commute is to ride the U2 line of the metro. Several suburban train lines also service the exhibition grounds. 

What Are People Saying? 

“opti is a trade show with a big product range, because you can find everything from the manufacturer to the produce,” - Ralph, Anderl

“The range on offer is phenomenal. I don't think any more is needed.” - Ulrich Fux

“Opticians come here because they can find so many products, scattered across the entire range. The customers come here and order,” - Rainer Kirchhubel, OCULUS

“opti is one of the biggest and best order shows in the world,” - Kilian Manninger, Rodenstock

“Because this is where the 'who is who' of the optics industry all meet up,” - Sarah Settgast, Framers Eyewear

“Customers come almost automatically. They are invited and look forward to the fair. It has become so good and so big in recent years that our customers, the opticians, actually seem to come here automatically,” - Josef May, Silhouette Deutschland

Audience & Statistics 

There’s quite a few brands that make it a priority to showcase at opti and receive the much-needed industry visibility. You have established fashion brands, but also daring innovators. Companies that are taking risks take part of opti BOXES and you’ll see brands like Annu, ALF, LookAdd, Tough character Eyewear, Eque.M, LAURENCE D’ARI bvba, Covrt Project Limited, LEINZ EYEWEAR, Unsuikyo, BRETT Eyewear, CAZO Origine, LIGHTBIRD srl, O-CCX Eyewear and UDM. The numbers are also quite good. Previous editions have seen an audience of over 27,000 trade visitors, while exhibitors number 600 hundred. You have brands come from established markets like Italy, France, Switzerland, Poland, Germany, Korea, USA, the UK and now China. 

Accommodation 

Don’t leave your accommodation for the last minute and start looking for the best hotel deals in Munich, Germy today. Trade Fair Trips ltd helps you with hotel reservations and delivers optimal room rates for your budget. Never overspend on accommodation for exhibitions ever again. We’ve developed a large network of hotels in the city at every price point. Use our hotel services for opti and land yourself a hotel near Messe München for extra comfort and a shorter commute. One day is all we need to settle your stay in Munich. Trade Fair Trips ltd also assists you with logistics at the trade fair. Clients can request meeting facilities under their name at the exhibition centre. We also have contractor teams ready to build your exhibition booth for you at preferential rates. Give us a call on how to best serve you and make your business trip to opti productive and successful. 

Opti & COVID

COVID-19 affected the trade fair industry harshly through all of 2020 and early 2021. As a result, GHM Gesellschaft für Handwerksmessen mbH had to make the heard decision to cancel the 2021 edition of opti. It was simply not safe enough to host any event in person given government rules and regulations. Opticians can look forward to a live event in early 2022. Messe München will host opti 2022 on January 14th - January 16th. The exhibition grounds will follow comprehensive coronavirus protective measures and attendee compliance is expected. Organisers are hopeful that a return to physical trade fairs is going to be successful. Industries depend on the buzz and in-person meetings to thrive and generate revenue. 

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How to get to opti
On foot
On foot:

45 min Bike ride from HBF

By car
By car:

From Munich HBF ~30 min

From Munich International Aiport - 30 min

By public transport
By public transport:

From Munich HBF with U2 (13 stops) for 23 min to Station Messestadt West

From Munich International Aiport - S8 to Munich Daglfing Station /1 min transfer to Daglfing Bahnhof Ost/ and then with bus 183 to Messestadt West ~ 55 min

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