The eyewear sector's premium event
Scientific achievement meets refined fashion sensibilities at MIDO. It is the international exhibition that serves all levels of the optics, optometry, and ophthalmology industries. If you seek to establish a presence in either of these fields, then this is where you need to be. MIDO is not only the natural choice to grow your professional network. This place also announces most trends first.
MIDO has been an institution since its foundation in 1970. That is half a century of visionary excellence and technological innovation. Complement your attendance with professional training and presentations at Otticlub. The exhibition space represents the entire value chain, including showcasing materials, instruments, frames, and lenses.
Update for MIDO 2027
MIDO's 2027 edition will be a live trade show held between 06-08.02.2027. MIDO 2027 will be hosted at Fiera Milano.
Accommodation
As you will compete against 45,000 trade visitors for MIDO accommodation, you must book hotels near Fiera Milano. Trade Fair Trips Ltd can secure the best hotel offers before anyone else. We specialise in convenience and meeting price requirements. So you can book accommodation for trade shows without incurring considerable expense.
Inform us of your price range, desired location, and preferred accommodation type. We create a customised list of hotels for MIDO for your needs. Ultimately, you will save time and energy by avoiding long commutes and using them at the event.
We also assist with all other logistical tasks. Do you wish to book a meeting room for the event? We can place the ideal facilities on hold in your name.
On foot:
Not advisable when travelling from Malpensa Airport
Not advisable when travelling from Milan Central Station
By car:
39 minutes when travelling from Malpensa Airport
38 minutes when travelling from Milan Central Station
By public transport:
Not advisable when travelling from Malpensa Airport
45 minutes when travelling from Milan Central Station
Hotels near MIDO
| Hotel | Stars | Distance to fair | City | Price | ||
|---|---|---|---|---|---|---|
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NH Milano Fiera | 0.4 | Rho | from € 511.00 EUR | Book Now | |
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Hotel Raffaello | 6.93 | Milan | from € 439.00 EUR | Book Now | |
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c-hotels Concorde | 13.6 | Milan | from € 679.00 EUR | Book Now | |
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NH Milano Machiavelli | 12.24 | Milan | from € 486.00 EUR | Book Now | |
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Residenza Cenisio | 9.71 | Milan | from € 183.00 EUR | Book Now | |
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voco Milan-Fiere, an IHG Hotel | 5.3 | Milan | from € 487.00 EUR | Book Now | |
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IH Hotels Milano St. John | 15.6 | Milan | from € 302.00 EUR | Book Now | |
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Hotel For You | 25.71 | Milan | from € 396.00 EUR | Book Now | |
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Neo Hotel | 13.92 | Milan | from € 406.00 EUR | Book Now | |
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Hotel Vittoria | 13.3 | Milan | from € 256.00 EUR | Book Now |
Mido Srl Unipersonale Italy brings editions of MIDO every year in Milan, Italy. Editions last for three days. They usually fall somewhere between late February and early March. The trade fair is open to industry insiders. Doors are open from 09:00 am until 7:00 pm for the first two days and until 6:00 pm on the last day.
Next topic – the commute! If you are not about to spend extra money on a rented car, that is fine. Milan is one of the better-connected cities. Commuters mainly rely on the Underground ATM Red Line M1 to get to Fiera Milano. You can also opt for three different city trains (S5, S6 and S11), which stop at the exhibition centre.
- MIDO is a wide-reaching international B2B event. It means that priority falls on sales leads and networking. It is the perfect environment to introduce yourself to leaders and work towards broader brand recognition.
- 150 top buyers visit MIDO every single year. For you, this means enormous opportunities to close spectacular deals.
- MIDO is where trends are created and predicted. It is because organisers have partnered with WSGN.
Apart from the 150 leading buyers, over 59,000 global trade visitors also attend MIDO.
MIDO explores opportunities in the European market. Yet, it likewise enjoys far-reaching influence with interest from the Far East, thanks to the FAIR East area on the show floor. Over 1300 exhibitors, including 110 first-time attendees, are the focus of all this attention for their products. Visitors come from every part of the industry. You get to meet entrepreneurs, ophthalmologists, designers, buyers, and opticians.
MIDO 2022
The 2022 edition of MIDO was hosted between 30.04.2022 and 02.05.2022 as a hybrid trade show at the Fiera Milano Rho. The venue incorporated Covid-19 safety precautions like social distancing and the requirement to wear face masks in indoor and outdoor spaces. MIDO 2022 attracted over 660 exhibitors from 45 countries and 22,000 trade visitors from more than 50 nations.
MIDO 2023
The 2023 edition of MIDO occurred as a live trade show between 04.02.2023 and 06.02.2023 in Fiera Milano Rho. The hosting site did not incorporate Covid-19 safety measures because of the removal of the country's domestic restrictions. The edition was attended 35,000 visitors, with 80% travelling from Europe. This marked a 60% increase compared to the previous rendition. MIDO 2023 also featured over 1,000 exhibitors, with 72% travelling from abroad and over 380 journalists.
MIDO 2024
The 2024 edition of MIDO was a live trade fair hosted between the dates 03.02.2024 and 05.02.2024. The event took place in Fiera Milano Rho and featured a 25% increase in exhibitor attendance and 11% in visitor attendance rates. This was due to the trade fair receiving more than 1,200 exhibitors from 50 countries and over 40,000 visitants from 160 nations, as well as approximately 400 journalists. The event, furthermore, generated more than 2 000 000 social media impressions.
MIDO 2025
The 2025 edition of MIDO took place as a live trade fair in Fiera Milano Rho. It was held between 08.02.2025 and 10.02.2025. It was attended by over 1,200 exhibitors from more than 50 nations (930 from abroad), more than 42,000 visitors from 168 countries, and upwards of 500 journalists.
MIDO 2026
The 2026 edition of MIDO was held between 31.01.2026 and 02.02.2026 in Fiera Milano Rho. It was attended by more than 1,200 exhibitors from over 50 countries and 42,000 visitors from nations, exceeding 160.
