Most booked hotels
distance to FIERA MILANO RHO PERO : 13.8km
Crowne Plaza Milan City, an IHG Hotel
distance to FIERA MILANO RHO PERO : 15.76km
distance to FIERA MILANO RHO PERO : 12.9km
Hotel Mirage Sure Hotel Collection by Best Western
distance to FIERA MILANO RHO PERO : 6.5km
distance to FIERA MILANO RHO PERO : 11.7km
Hotel Dei Fiori
distance to FIERA MILANO RHO PERO : 15.6km
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Ophthalmic Optics, Eyewear
Fiera Milano S.p.A.
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Covid-19 Update for MIDO
The fair's 2023 edition will occur as a live trade show between 04.02.2023–06.02.2023. MIDO 2023 will be held at the Fiera Milano amidst Covid-19 prevention measures such as social distancing and obligatory face masks in event spaces. Attendees must show before entering Italy negative test results or proof of immunity due to the travel restrictions.
Scientific achievement meets refined fashion sensibilities at MIDO – the international exhibition that serves all levels of the optics, optometry and ophthalmology industries. If you seek to establish a presence in either of these fields, then this is where you need to be. Not only is MIDO the natural choice to grow your professional network, it’s also where most trends are announced first.
MIDO has been an institution since its foundation in 1970 – that’s half a century of visionary excellence and technological innovation. Supplement your outing as an exhibitor with professional training and presentations at Otticlub. The exhibition space covers the entire product spectrum - materials, optics and optical instruments, spectacle frames, contact lenses and sports glasses. All easily found at the thematic sectors: Fashion district, Lenses, Design Lab, Lab Academy, Tech, MORE!, Press Village and FAiR East.
Mido Srl Unipersonale Italy brings editions of MIDO every single year in Milan, Italy. Editions last for three days in total and usually fall somewhere between late February and early March. The trade fair is open to industry insiders only and doors are open from 09:00 am until 19:00 pm for the first two days and until 18:00 pm on the last day
Next topic – the commute! If you’re not about to spend extra money on a rented car, that’s fine. Milan is one of the better connected cities. Commuters mainly rely on the Underground ATM Red Line M1 to get to Fiera Milano, but you can also grab three different city trains (S5, S6 and S11), which stop there at the exhibition centre.
What You Can Expect as an Exhibitor
- MIDO is a wide-reaching international B2B event, which means that priority falls on sales leads and networking – it’s the perfect environment to introduce yourself with leaders and work towards broader brand recognition;
- MIDO is actively endorsed by the Ministry of Economic Development, which in turn has resulted in the 150 top buyers to turn the trade fair into a stop every single year – for you this means big opportunities to close spectacular deals;
- MIDO is where trends are created, and now also predicted. Organisers have partnered with WSGN, whose role is to use their know-how and expertise to predict the trends bound to make the biggest waves in product and lifestyle evolution.
Audience & Statistics
That’s all good to know, but how can you be sure to break even. If you’re not impressed to learn that the 150 biggest buyers are coming, then perhaps you’ll be convinced by the total turnout by over 59,000 trade visitors from all over the world.
MIDO explores opportunities in the European market, but enjoys far-reaching influence with interest from the Far East thanks to the FAIR East area on the show floor. All this attention is focused on the products of over 1300 exhibitors (there’s certainly been improvement in the numbers as there have been 110 first-time exhibitors). Visitors come from every part of the industry. You get to meet entrepreneurs, ophthalmologists, designers, buyers, opticians and the entire global eyewear supply chain.
As you will compete against 45,000 trade visitors for MIDO accommodation, you must book hotels near Fiera Milano. Trade Fair Trips Ltd can get you the best offers for hotels before anyone else. We specialise in convenience and cater to every price point, so you can book accommodation for trade shows and not amass great expenses.
You tell us your price range, optimal location and preferred accommodation type, and we create a custom list of hotels for MIDO tailored to your specific needs. In the end, you save time and energy commuting, which can be better put to use at the event.
We also assist with all other logistical tasks. Need someone to build your exhibition booth? We can get you a team. Wish to book a meeting room at the event? We can place the right facilities on hold in your name.
The 2022 edition of MIDO was hosted between 30.04.2022 and 02.05.2022 as a hybrid trade show at the Fiera MIlano Rho. The venue incorporated Covid-19 safety precautions like social distancing and the requirement to wear face masks in indoor and outdoor spaces. MIDO 2022 attracted over 660 exhibitors from 45 countries and 22,000 trade visitors from more than 50 nations.
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How to get to MIDO
from Milan Central Station - too far away
from Malpensa Airport - too far away
from Milan Central Station - 38 min car ride (17.4km)
from Malpensa Airport 39 min ride
By public transport:
from Milano Centrale Railway Station take an RV train (2024 Torino Porta Nuova) fro 9 min to Rho Fiera Milano Station and then walk another 12 min
from Malpensa Airport there is no suitable transportation