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Milan ,Italy
Ophthalmic Optics, Eyewear
Organizer :
Fiera Milano S.p.A.
Event website
Event website :
1 year


Scientific achievement meets refined fashion sensibilities at MIDO – the international exhibition that serves all levels of the optics, optometry and ophthalmology industries. If you seek to establish a presence in either of these fields, then this is where you need to be. Not only is MIDO the natural choice to grow your professional network, it’s also where most trends are announced first.

MIDO has been an institution since its foundation in 1970 – that’s half a century of visionary excellence and technological innovation. Supplement your outing as an exhibitor with professional training and presentations at Otticlub. The exhibition space covers the entire product spectrum - materials, optics and optical instruments, spectacle frames, contact lenses and sports glasses. All easily found at the thematic sectors: Fashion district, Lenses, Design Lab, Lab Academy, Tech, MORE!, Press Village and FAiR East.


Mido Srl Unipersonale Italy brings editions of MIDO every single year in Milan, Italy. Editions last for three days in total and usually fall somewhere between late February and early March. The trade fair is open to industry insiders only and doors are open from 09:00 am in the morning until 19:00 pm in the afternoon for the first two days and until 18:00 pm on the last day

Next topic – the commute! If you’re not about to spend extra money on a rented car, that’s fine. Milan is one of the better connected cities. Commuters mainly rely on the Underground ATM Red Line M1 to get to Fiera Milano, but you can also grab three different city trains (S5, S6 and S11), which stop there at the exhibition centre.

What You Can Expect as an Exhibitor

  • MIDO is a wide-reaching international B2B event, which means that priority falls on sales leads and networking – it’s the perfect environment to introduce yourself with leaders and work towards broader brand recognition;
  • MIDO is actively endorsed by the Ministry of Economic Development, which in turn has resulted in the 150 top buyers to turn the trade fair into a stop every single year – for you this means big opportunities to close spectacular deals;
  • MIDO is where trends are created, and now also predicted. Organisers have partnered with WSGN, whose role is to use their know-how and expertise to predict the trends bound to make the biggest waves in product and lifestyle evolution.

Audience & Statistics

That’s all good to know, but how can you be sure to break even. If you’re not impressed to learn that the 150 biggest buyers are coming, then perhaps you’ll be convinced by the total turnout by over 59,000 trade visitors from all over the world.

MIDO explores opportunities in the European market, but enjoys far-reaching influence with interest from the Far East thanks to the FAIR East area on the show floor. All this attention is focused on the products of over 1300 exhibitors (there’s certainly been improvement in the numbers as there have been 110 first-time exhibitors). Visitors come from every part of the industry. You get to meet entrepreneurs, ophthalmologists, designers, buyers, opticians and the entire global eyewear supply chain.


As you’ll be competing against 45,000 trade visitors for accommodation for MIDO, it’s important you book hotels near Fiera Milano. Trade Fair Trips ltd can get you the best offers for hotels before anyone else. We specialize in convenience and cater to every price point, which means that you’re able to book accommodation for trade shows and not amass great expenses.

You tell us your price range, optimal location and preferred accommodation type and we create a custom list of hotel for MIDO tailored to your specific needs. In the end, you save time and energy commuting, which can be better put to use at the event.

We also assists with all other logistical tasks. Need someone to build your exhibition booth? We can get you a team. Wish to book a meeting room at the event? We can place the right facilities on hold in your name.

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How to get to MIDO
On foot
On foot:

from Milan Central Station - too far away

from Malpensa Airport - too far away

By car
By car:

from Milan Central Station - 38 min car ride (17.4km)

from Malpensa Airport 39 min ride

By public transport
By public transport:

from Milano Centrale Railway Station take an RV train (2024 Torino Porta Nuova) fro 9 min to Rho Fiera Milano Station and then walk another 12 min

from Malpensa Airport there is no suitable transportation

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