The European electronics market is hard to penetrate, but there’s one international exhibition that opens the door to new clients, better visibility and new regions – productronica. It’s one of the few events where you can establish a global presence from the industry leading specialists from many manufacturing sectors. The innovation platform is comprehensive and cutting edge, and you will learn about the capacity for both quantity and quality of the new dynamic markets. These benefits are also boosted from its long history and reputation first established back in 1975. The full chain of electronics manufacturing from batteries through software to process control and technologies as well as applications is showcased. The product portfolio includes circuit-carrier manufacturing; technologies in cable processing; component-mount technology; soldering technology, organic electronics, quality assurance, nano production and product finishing. Attendance guarantees not only a strong income flow, but also the knowledge of where the industry is headed first hand.
productronica is but one of three events co-located in Munich, Germany. The other two are InPrint Munich and SEMICON EUROPA. All three are held on a biennial basis at Messe München, which also performs the duties of official organiser. Editions are scheduled for late autumn, sometime in November, and run for a total of four days. Admission is given to trade visitors only and working hours are from 09:00 am in the morning until 18:00 pm in the afternoon on the first three days and until 16:00 pm on the closing day. Now let’s cover logistics. Getting to Messe München is easy, whether you decide to rent a car or rely on public transportation. If you’re going with the latter, the U2 metro line is the quickest way to make the trip. Your hotel’s not close enough? The city’s city rail system is there to make your commute possible.
What you can expect as an exhibitor
- You’re at productronica to do business, and that’s exactly what the exhibition is designed to deliver. Organisers reveal that 57% of all visitors are there to begin new partnerships, while 63% are preparing for new investments. Those are favourable indications you’ll get a lot of qualified leads;
- If you’re looking for new talent to enrich your company, then productronica is the place to headhunt thanks to the ever-growing popularity of Accelerating Talents – a program aimed at young professionals and students that are just breaking into the electronics industry;
- Discover the future of technologies and stay informed about emerging players. One such place during the exhibition is the Fast Forward platform, which highlights startups.
Audience & statistics
It’s time to make projections for your potential earnings by attending productronica, so let’s take a look into the data from last edition. Organisers report participation of 1560 exhibitors from 43 countries and attendance rate of almost 45,000 trade visitors from 96 countries. What we also know is that the forum generated an audience of 3400 attendees and that 58% of all visitors were foreign nationals. Germany, France, Italy, Romania, Croatia, Poland, the Netherlands, Great Britain, Austria and Switzerland are at the top of the rank in terms of visitor numbers. We also wish to say that 77% of all visitors occupy positions that grant them decision-making powers – this a big one and certainly bodes well for your plans to move products off shelves. Let’s also analyse how the audience is divided by professional background. We see visitors from industrial electronics, automotive manufacturing, mechanical engineering, electrical engineering & PCB manufacturing.
By the time the next edition of productronica rolls around, Munich will be a fully booked by the thousands in attendance. Booking a hotel during that time may prove to be difficult, so don’t delay and contact Trade Fair Trips Ltd for a special tailor-made offer. We provide our clients with the most affordable hotel rates during productronica so that they can have the opportunity to quickly gain a return on their investment. It’s our job to select the perfect hotels near Messe München and surround you with public transport opportunities. Furthermore, we’re available at any moment to handle additional requests. Perhaps you’re in need of meeting facilities with specific requirements or don’t have a contractor to put up your exhibition booth. In both instances, Trade Fair Trips ltd is there to assist. Get in touch with our travel agency today in order to discover what the future of electronics has to offer!
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