No other international exhibition offers an in-depth look into the latest technological trends, best practices and emerging ideas in the confectionary, sweets and snacks sectors quite like ProSweets. You can be a part of this celebration of good taste and high quality, where not only are you able to do a deep-dive market research, but are in a perfect position to increase your revenue stream. The international exhibition offers a multi-faceted program, which not only presents you with the rich opportunity to broaden your professional network, but also highlights the hallmarks of innovation – all you have to do is head on over to the densely visited Future Lab. Product launches and major announcements are regularly made in high concentration during the event. In terms of products, there’s raw materials and ingredients, finished products, packaging materials and packaging machines, refrigeration and air-conditioning technology, food safety and quality management, automation and robotics.
ProSweets Cologne exists since the year 2006 – a short amount of time, and yet has become one of the biggest exhibitions in the confectionary and snacks industry. It certainly helps that it shares the stage in Cologne, Germany with ISM. Both events are organised yearly and editions last for a total of four days at the start of February. Koelnmesse performs dual roles as the organiser and the venue, but receives help in running the exhibition through several German associations as well as the Sweets Global Network. Only professionals are admitted to the exhibition and working hours are from 09:00 am in the morning until 18:00 pm in the afternoon except for closing day, when all activities wrap up at 16:00 pm. Commuting shouldn’t trouble you at all, if you don’t have a car. Whether you decide to go by metro or the city rail service (S6, S11, S12, S13), you’ll get there in no time.
What you can expect as an exhibitor
- As an exhibitor, there’s nothing more valuable than reputation and visibility. It’s a given that ProSweets Cologne unites the entire industry under one roof, which concentrates great amount of attention in one place, so you’re able to get more coverage and name recognition;
- There are immense benefits to showcasing to ProSweets Cologne alongside ISM – you’re able to connect with decision makers on all levels, giving you a fast return on investment and generate impressive sales leads.
- The presence of the entire value chain reveals to you how the industry is moving ahead as a whole and gives insight into possible market chances and warnings for your sector. The market research helps you identify direct competitors picking steam and major trends that are about to influence the market.
Audience & statistics
ProSweets Cologne continuously grows and asserts its position internationally. Last edition saw a rich product lineup from 343 exhibitors and an audience that exceeded 21,000 trade visitors, which came from over 100 countries. That should be enough assurance that ProSweets Cologne is a good financial decision in the long run. We also wish to highlight a curious fact – eight of the ten top brands in the world are regular attendees. Who are the visitors? They are the full processing chain as you get decision makers from every link – management, research and development, design, food trade manufacturing and production, quality control and maintenance, product development, purchasing, sales and marketing. Where do the visitors come from? Naturally roughly 30% are German natives and the rest come from countries in Europe, though numbers from North America and Asia are continuously growing.
What makes our service popular with companies of all sizes and financial ability is our skill to adapt to individual needs. To find fitting hotel accommodation for ProSweets Cologne, we get all the important information from you first – price range, room type as well as choice in location. We run these criteria through our extensive hotel database and send you the perfect fits – the most affordable hotel rates during ProSweets Cologne with access to public transport. Given how many are set to visit Cologne for the exhibition, it’s smart to beat them to the best hotels near Koelnmesse and do so quickly. Once you’ve established where you’ll stay, it’s time to think about logistics. Do you need a contractor to build your exhibition booth? Or perhaps you need reservations for a meeting room with certain equipment? Trade Fair Trips ltd attends to your every need and does so in a matter of hours.
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