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ProWein

ProWein

Düsseldorf, Germany
Industry
Industry:
Food & Beverage, Wines
Organizer
Organizer:
Messe Dusseldorf GmbH
Event website
Event website:
ProWein
Frequency
Frequency:
1 year

Venue and Event Update

Messe Düsseldorf will be the hosting location of ProWein 2023 between the 19th and 21st of March 2023. Germany at present time does not have domestic Covid-19 safety measures in place. Likewise, the country does not have travel restrictions.

Introduction

ProWein is among the central trade fairs for the alcoholic beverages industry. There are several reasons for the trade show’s importance to the sector. This is due to ProWein being one of the industry’s central presentation stages for the newest trends. Such include beverages that are gaining popularity. Furthermore, the fair is among the meeting locations for professionals from nine industries. These include alcoholic beverages, hospitality, catering, trade, wholesale, retail, import, and export. Additionally, ProWein is one of the main learning platforms for alcoholic beverages professionals. Also, the trade show is one of the main procurement locations for the attending sectors. ProWein is an annual trade fair that takes place in Düsseldorf, Germany. The event is hosted at Messe Düsseldorf, one of the city’s leading venues. 

What is ProWein's Business Profile?

A diverse group of professionals attends ProWein’s annual editions. This is because of the fair’s importance to nine industries. Among the professionals that attend the trade show are:

  • Wine Critics
  • Media representatives
  • Microbrewers and mixologists
  • Checkout system IT specialists
  • Retail shop marketing accessory producers/wholesalers/distributors
  • Restaurant owners and managers
  • Wholesale traders
  • Mail-order companies
  • Catering specialists
  • Importers and exporters
  • Gastronomy service professionals
  • Viticulture specialists
  • Trade literature providers
  • Retail specialists
  • Sommeliers
  • Alcoholic beverage wholesalers/distributors/producers
  • Pouring aid manufacturers/distributors/producers
  • Hoteliers and resort managers
  • Event planners/organisers
  • Grocery/convenience store owners
  • Merchandisers and visual merchandisers
  • Serving staff
  • Manager/owners of drinking establishments

Leading companies that attend include Canals Nidal, Cazes, and Rontana. They also feature Hamecker, Huckleberry Gin and Rigal. They additionally include Wölffer Estate Vineyard and HS Heidelberg Spirits GmbH. Institutions that visit feature Deutsches Weininstitut GmbH (DWI), Wine and Spirits Shippers Association.

Event Highlights

There are six business goals that experts can complete by attending ProWein. These include expanding their specialist skills and knowledge. Also, the fair can aid them in learning about the latest trends and developments. Additionally, the fair allows professionals to gain recognition and conduct onsite business. Also, ProWein encourages networking and provides opportunities to overview the visiting industries. Such include the hospitality, catering, alcoholic beverages, retail and wholesale sectors. 

Such goals can be completed due to the event’s comprehensive support programme. This includes a diverse range of over 500 events. Among the central sub-events within the schedule is the ProWein exhibition. It is the gathering location for over 6500 exhibitors. It is furthermore the central procurement platform for many specialists. Such include wine producers, retail and wholesale traders, hoteliers and others. The exhibition additionally acts as the main presentation stage for many start-ups. The presented wares include alcoholic beverages such as ciders, beers, spirits, and wines. Retail/gastronomy services, bar utensils, pouring aids, and packaging are also displayed. So are items like bottle coolers, refrigerators, wine racks, glasses, and trade literature. As mentioned, the exhibition contains various tasting and presentation stages. These include the Organic World, Champagne Lounge and Packaging & Design. 

Each of the dedicated stages aids in showcasing the wares of specific exhibitors. This helps in finding a specific type of product and aids experts in gaining recognition. Organic World, for instance, showcases the wares of organic wine producers and wineries. These include specialists from all wine regions of the world such as France. The Champagne Lounge found in Hall 12 resembles a certain degree the Organic World. It is a dedicated location for wine producers and wineries. It also features a tasting zone for sampling the exhibited wares. Yet, unlike the previous zone, the Lounge showcases the latest sparkling wines. 

Another central sub-event that attracts many professionals to ProWein is the ProWein Forum. It is the central meeting, learning and networking platform for many professionals. It is the gathering location for various exhibitors and professional associations. Such include wine producers, packaging manufacturers, media representatives, as well as others. The Forum provides access to a variety of talks and seminars. The discussion topics include the latest trends, challenges, sales reports, and innovations. Each of the seminars and expert talks features as the speaker a leading specialist. Such authorities include distinguished oenological experts, wine producers, wine traders, sommeliers, distillers. The Forum is divided into target sub-events. Each of the sub-events focuses on specific groups of topics. Professionals can gain insight into types of discussed subjects from the micro-event name. For instance, the Comite Champagne Annual Press Conference focuses on champagne sales reports. ProWein Trend Hour focuses on the latest trends. 

Attendees can also expand their specialist knowledge and skills via various other sub-events. Among them are a diverse range of masterclasses. One such example is the “Australian Wine Discovered” programme, comprised of 25 topics. During the class, professionals can learn about Australia as a wine-production country. For the task, they can watch and take part in lectures that feature editable presentations, tasting mats, videos, and maps. Another example of a masterclass is the “In Conversation With…”. It consists of interviews during which leading beverage industry experts share personal experiences. They also provide their outlook on different leading challenges and other industry subjects.

As mentioned, many of the masterclasses and lectures provide practical experience. For instance, the “How to create the perfect food and wine matches” provides training on how basic food components influence wines. It also provides information on how to use the gained insights to improve one’s wine experience. The masterclass can be quite valuable to professionals such as catering experts. It can additionally provide practical experience and new skills to restaurant managers. It also provides tips on how to use said knowledge to improve one's wine experience. Such a masterclass can be valuable for professionals, such as restaurant managers. “The Art of Blending” is another masterclass that provides practical knowledge. The workshop enables professionals to learn the fine art of wine blending. This includes creating their own Bordeaux Cuvée. Many of the masterclasses are organised by the Wine & Spirit Education Trust (WSET). Such include:

  • “Destination WSET Level 4 Diploma in Wines”; 
  • “Assessing spirits quality when tasting blind”; 
  • “Boost your career with WSET education”. 

Many of these discourses can be valuable to both professionals and students. For instance, the Diploma can help professionals develop their analytical tasting skills. This also applies to “Assessing spirits quality”. The Boost Your Career can be of great help to students. It can aid them in learning about the alcoholic beverages industry. For instance, during the discourse, such attendees can learn about different professions. Among them are buyers, brand ambassadors, and wine producers. 

Many sub-events that comprise ProWein’s support programme focus on the latest trends. For instance, the Press Lunch allows media representatives to discuss trends with leading experts. For the task, such attendees can take part in a dedicated press lunch and conference. Another example is the “Consumer Trend Wine Brands: Analyses & News”. It focuses on providing information to attendees about the latest consumer-popular wine brands. It also provides details on the causes for their popularity. This allows experts to gain valuable insights into the types of wine they should invest in.

Many of the sub-events provide opportunities to taste various alcoholic beverages. This is due to the samplings allowing visitors to examine the offered wares before purchasing. Furthermore, many of the sampling stages also provide networking or recognition-gaining options. An example of such a location is the Mundus Vini. The Mundus Vini is the showcase lotion for the winners of one of the wine sector’s leading championships. The competition takes place twice per year — once in February and once in August. It provides recognition to wine producers whose cuvees are of exceptionally high quality. Each of the 11 000 nominated wines is judged by an expert and renowned judging panel. The judges consist of leading journalists, sommeliers, oenologists, wine traders and producers. Each nominated received an expert assessment via a blind tasting round. During the round, all wines are organised in order based on several characteristics. Among them are quality product group, origin, and flavour. The sampled wines receive a rating based on a preapproved 100-point scale. Depending on their rating, wines can earn one of three awards - grand Gold, Gold, and Silver. Grand Gold lauds nominations that have a score of 95 to 100 points. Gold is for wines with a rating between 90 and 95 points. Silver is for nominations whose score is between 85 and 90 points. Germany's Best Still and Sparkling Rosé Wines also showcases competition winners. In particular, it presents the finest German still and sparkling rosé wines. 

Examples of tasting and networking stages are Best Of Occitanie and Beyond the Limit. The Best of Occitanie showcases the latest Occitanian cuvees. Beyond the Limit also showcases the wares of Franconian wine producers. It showcases the latest variety of filtered and unfiltered wines. It also presents cuvees held in different containers such as concrete eggs. Like the previous areas, the Green exclamation marks stand also showcases Franconian wines. Yet, it differs in that it is the showcase location for organic wines. Many of the tasting areas provide networking opportunities. Among them is the ProWein goes City, the #SunnyLunch by AD’OCC and the Australian Wine Bar. ProWein goes City is the city-wide sub-event for the exploration and tasting of wines. It features touring restaurants. hotels, bars and sampling wine and food. The #SunnyLunch by AD'OCC is the gathering event for various wine producers. It takes place in the Food Park in hall 18. During the event, attendees dine and discuss different topics while sampling Occitanian wines. The Australian Wine Bar also enables professionals to network while tasting wines. 

During many of its annual editions, ProWein presents novel events and zones. One such example is the trend show “same but different”. This is a specialised show that showcases craft spirits, cider, and beer. It is also the presentation stage for the same but different BAR. The BAR is a showcase event for expert bartenders. During the sub-event, such professionals present avant-garde versions of classic cocktails. During the presentations, the professionals explain the inspiration behind each drink idea. 

Professionals who should consider attending ProWein include:

  • Wine Critics
  • Media representatives
  • Microbrewers and mixologists
  • Checkout system IT specialists
  • Retail shop marketing accessory producers/wholesalers/distributors
  • Restaurant owners and managers
  • Wholesale traders
  • Mail-order companies
  • Catering specialists
  • Importers and exporters
  • Gastronomy service professionals
  • Viticulture specialists
  • Trade literature providers
  • Retail specialists
  • Sommeliers
  • Alcoholic beverage wholesalers/distributors/producers
  • Pouring aid manufacturers/distributors/producers
  • Hoteliers and resort managers
  • Event planners/organisers
  • Grocery/convenience store owners
  • Merchandisers and visual merchandisers
  • Serving staff
  • Manager/owners of drinking establishments

Logistics

Every year, ProWein is held at Messe Düsseldorf in Düsseldorf, Germany. It is available for three days at the venue, with the visiting hours ranging from 9 am to 6 pm. Messe Düsseldorf GmbH, in collaboration with partners such as WSET, is the fair's organiser.

Messe Düsseldorf is easy to access due to its closeness to Düsseldorf Airport and the city centre. For example, when travelling by metro or bus from the airport, you can reach the venue in 18 minutes. Likewise, when travelling by metro from the central station, you can reach the site in 25 minutes. Travelling from other districts is also easy because of the city's public transport system. By bus and metro, for example, you can reach the venue in 36 minutes from the Seestern district. Messe Düsseldorf is quite close to several nnearby cities. These include Cologne, Mönchengladbach, Neuss, Krefeld, Solingen, and Leverkusen. The venue, for example, can be reached in 60 minutes by car or bus from Cologne. Likewise, from Mönchengladbach, you can access the site in 52 minutes by bus and metro.

Düsseldorf offers a diverse range of dining and lodging options. For instance, there are a variety of apartments, hostels, guest houses, and hotels to choose from. These range in price from one to five stars and are located throughout the city. Seestern, Friedrichstadt, Hafen, and Oberbilk are among the districts which you should consider. Among the eateries, you can choose from are restaurants, bars, bakeries, cafés, and clubs. German, Chinese, and Turkish cuisines are among the menus available in such places.

Audience and Statistics

Because of its significance, ProWein draws over 68,000 participants. For example, the 2019 edition of the fair attracted 61,500 trade visitors and 6,900 exhibitors. It receives participants from 142 countries and eight industries. The following countries attend the fair:

  • Latvia
  • Norway
  • Ethiopia
  • Tajikistan
  • Morocco
  • Bulgaria
  • Malta
  • Bolivia
  • Canada
  • Attending
  • Turkmenistan
  • Egypt
  • UK
  • Albania
  • Armenia
  • Kenya
  • Denmark
  • Portugal
  • Libya
  • USA
  • Cyprus
  • New Zealand
  • Poland
  • Belarus
  • Syria
  • Uzbekistan
  • China
  • Montenegro
  • Netherlands
  • Iran
  • Georgia
  • Belgium
  • Australia
  • Switzerland
  • Tanzania
  • Slovenia
  • Italy
  • Turkey
  • Venezuela
  • Azerbaijan
  • Ecuador
  • Hungary
  • Senegal
  • Thailand
  • Slovakia
  • Russia
  • Kazakhstan
  • Brazil
  • Lebanon
  • Taiwan
  • Namibia
  • Mexico
  • France
  • Sweden
  • South Africa
  • Ukraine
  • Estonia
  • Finland
  • Peru
  • Chile
  • Uruguay
  • Austria
  • Czech Republic
  • India
  • Greece
  • Spain
  • Algeria
  • Germany
  • Japan
  • Argentina
  • Romania
  • Israel

Industries include sectors such as::

  • Catering
  • Viticulture
  • Food and beverage
  • Wholesale
  • Trade
  • Services
  • Import & Export
  • Retail
  • Hospitality

Affordable Hotels Near ProWein

Trade Fair Trips Ltd is here to take care of your travel arrangements, so you can focus on preparing for ProWein. With a variety of excellent hotel offers to choose from, you are guaranteed to receive the best prices for ProWein. Location is a crucial component to the success of any business trip. This is why we focus on hotels close to Messe Düsseldorf. We can help in a variety of other ways as well. This includes placing reservations on meeting facilities and handling show booth installations.

Past Editions 

2019 Edition

The 2019 edition of ProWein coincided with the event’s 25th anniversary of the event. The rendition which took place between 17.03.2019 and 19.03.2019 received 61500 participants. This surpassed the 2018 event, which attracted around 60500 people. A special exhibition zone is known as "same but different" was part of the support program. In the area, over 100 craft beer, cider, and spirits producers displayed their wares.

2022

ProWein 2022 represented the successful return of the trade show following a two-year break imposed by Covid-19. The edition was held live at Messe Düsseldorf and did not feature coronavirus safety procedures. Due to Germany removing its domestic regulations in April 2022, the venue did not have such safeguards. More than 38,000 participants from 145 nations attended the event. There were also 5,700 exhibitors from 62 countries.

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How to get to ProWein
On foot
On foot:

45 mins when travelling from Dusseldorf Airport

Not advisable when travelling from Düsseldorf Hauptbahnhof (Central Station)

By car
By car:

10 mins when travelling from Dusseldorf Airport

10 mins when travelling from Düsseldorf Hauptbahnhof (Central Station)

By public transport
By public transport:

20 mins when travelling from Dusseldorf Airport

30 mins when travelling from Düsseldorf Hauptbahnhof (Central Station)

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