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Royal Welsh Show

Royal Welsh Show

Llanelwedd ,UK
Architecture, Building, Construction, Urban Equipment
Organizer :
The Royal Welsh Agricultural Society
Event website
Event website :
Royal Welsh Show
1 year


The Royal Welsh Show boosts both tourism and the local economy in Wales by becoming the go-to place for agricultural businesses to generate sales and a place for nearby rural communities to come together. The trade show has a long history as the very first edition was held in 1904 and it was only through its popularity that organisers gave the Royal Welsh Show its current, permanent exhibition grounds. The agricultural show is a place for entertainment, competitions, showcases, judging of cattle, sheep, horses, goats, pigs and a place to purchase directly from local producers. Organisers reveal that almost £10 million are being spent during the show by visitors and that’s not counting the over £6 million, which are directly the result of secondary (business) sales. How does this stimulate local economy? It’s estimated that the Royal Welsh Show generates additional £3 million of economic benefit for the area.


The Royal Welsh Show defines high summer in Wales every single year. Editions are organised at the showgrounds of Llanelwedd, Builth Wells, and usually take place at the end of July. For a total of four days, the entire rural community can come and enjoy the festivities and competitions. The audience is made from agricultural professionals as well as the local rural communities. The show is organised by the Royal Welsh Agricultural Society and the gates open at 08:00 am in the morning every day, although closing times vary depending on programming. The show grounds can be reached by most major motorways in the UK - M42/ M5/ A44/ M6/ M56/ A483/ A4. There are also railway connections to Llanelwedd through Shrewsbury or Swansea with two options to get off - Builth Road or Llandrindod Wells stations. It’s a peaceful, scenic trip through the rich Welsh countryside. 

What Are People Saying?

“The Royal Welsh Show is the pinnacle agricultural event in the UK. Over the years it has evolved to the overwhelming success story we see before our very eyes today, the 100th show, a success story that has spanned generations of country folk, farmers and leading citizens of our nation.”

“The featured county arrangement since 1963 has allowed this great institution to flourish year on year by investing in new and better facilities, none of this could be achieved without the fantastic efforts made by the host counties with this year being no exception.”

“Long may the feature county tradition continue to enable the Royal Welsh Show and the society to act as the link between town and country, urban and rural and food and consumer.”

“People expect me to be here, I’ve had the same stand for 14 years.”

“Something we’ve done for quite a long time, mainly for the quality of leads and for generating new enquiries.”

Audience & Statistics

There is a reason why the Royal Welsh Show occupies such a crucial role for the development of the local economy in Wales. During the four days of its program, the show registers over 200,000 visitors, who represent both agricultural professionals and the local communities near the grounds. The variety of games, competitions and live attractions are for the general public, which are the most attractive customer base for small exhibitors – mostly artisanal independent businesses. At the same time, the Royal Welsh Show creates the perfect conditions for larger companies with a wider reach to receive attention and generate sales leads. Exhibitors encompass a wide variety of product categories – machinery, health and beauty, gardening supplies, crafts, clothing, and food and drink. Another important group attending is that of the young farmers in the area thanks to the support of Young Farmers' Clubs.


Trade Fair Trips ltd assists exhibitors in making business trips no matter the destination – Wales included. Give us a price range and we will seek out the best hotel accommodation for the Royal Welsh Show ahead of time. Whether you have the budget to spend a lot or prefer to make savings, we tailor your hotel experience to your needs and send you the top deals on the market within one business day. Booking your hotel stay has never been easier and all it takes is a single consultation with us over the phone. Once you’ve secured your online hotel booking for the Royal Welsh Show, it’s time to think about logistics. Do you need a meeting room at the exhibition grounds? Are you still in need of someone to build your exhibition stand? Trade Fair Trips ltd can help with both of these matter and do it at a fair price.

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