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Hannover ,Germany
Tourism, Restaurant, Catering & Hospitality Industries, Incentive Travel
Organizer :
Fachausstellungen Heckmann GmbH
Event website
Event website :
1 year


The German travel and tourism market is one of the most active in Europe as Germans enjoy going on hikes, camping, cycling and general travel. The best way to reach the widest audience is to go to abf – one of the biggest trade shows aimed at the regional travel market. It’s the place to see all new trends and destinations for the outdoor, leisure and travel sectors. Established in 1978, abf (or auto, boot und freizeit, which translates to car, boat and leisure time) has been serving the German market faithfully and has been the source of many new trends. Travelers and nature enthusiasts all come to abf, because they have the full lineup of products. There are car accessories, water sport articles, motor vehicles, caravans, bicycles, sports and fitness equipment, e-bike cargo bikes, BMX, paddles, paddle boards, e-skateboards, hoverboards and e-scooters among many more. 


The international travel show makes its way to Hannover, Germany every single year. Editions are held early in the year at the start of February in order to give visitors choices and inspirations for the whole year ahead. Programming lasts for five days in total and Messe Hannover is open to all people from professionals to the general public. Right now, abf is co-run alongside BIG, another major show for building, real estate, gardening and furnishing. Work hours are set for 10:00 in the morning – 18:00 in the evening. Deutsche Messe AG always delivers a dynamic show. Getting to Messe Hannover is easy. The fastest way to get to the exhibition centre is with tram lines 8 (also stops at Hannover central station) and 18. The light rail services the airport and central station, so you have an easy way to get from the airport to the city centre and abf in no time. 

What Are People Saying? 

“The rush and interest of the visitors was huge and we even received specific construction inquiries. The trend towards minimalist living is noticed and people are very interested,” - Horst Liese, Managing Director of C&L Objects

“The power workout sold out very quickly and that shows us that events like this really enrich our trade fairs. The participants all had a lot of fun and we will definitely continue,” - Klaudia Kohl, abf project manager

“We had good discussions, lots of interested parties. Our offer, especially the trekking bikes with e-drive, was very well received by visitors,” - Gregor Gall, Sales Representative, Winora Staiger

Audience & Statistics 

Exhibitors have much to gain from a fair booth at abf, because the trade show has one of the biggest and most loyal audiences in the world. Editions regularly see between 91,000 and 92,000 visitors coming from all over the country. In addition to professional visitors, you have a large volume of private travelers and enthusiasts. These are great numbers for the just about 700 exhibitors that are at the exhibition centre. The majority of exhibitors are based in Germany, but you also have some from Austria, France, the UK, Spain, Switzerland, the Netherlands, Norway, Italy and Sweden. The official sponsor for abf is the ADAC Niedersachsen/ Sachsen-Anhalt. There are all kinds of exhibitors at abf from tour operators, travel agencies, tourism associations and tourist offices to cruise operators, campsites and hotels. 


It’s not easy to put together a business trip and keep costs down. Trade Fair Trips helps you book the hotel rooms for abf and stay firmly in your budget. We have the top hotel rates on the market and know our way around Hannover, Germany. Whether you wish to stay close to Messe Hannover or prefer a central location in the heart of the city, we have you covered. Tell us how many people are traveling and your price range. We send you a list with the best options with access to public transportation. In addition to hotel services for abf, Trade Fair Trips ltd is there for you when you arrive in Hannover. Our clients also rely on us to place reservations on meeting facilities ahead of time. Another very popular service is having one of our experienced teams come to install your exhibition booth. All done within a reasonable price. 

abf & COVID 

The coronavirus pandemic made it impossible to host abf 2021 as there was no official approval to host large trade shows early at that point. Deutsche Messe regrets the decision to cancel the fair and host an in-person edition in 2022. Organisers are hopeful there will be more opportunities to safely run trade shows and exhibitions in a live setting. The interest is there and exhibitors already look into accommodation in Hannover, Germany for February 2nd – February 6th. The exhibition grounds at Messe Hannover will employ the latest and best in COVID-19 protective measures. It’s compulsory to comply with all guidelines and safety protocols. 

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How to get to abf
On foot
On foot:

from Hbf ~35 min with a bike

1h 20 min bike ride

By car
By car:

From Haptbahnhof there are ony 20 to 30 min with a car

From Hannover Aiport via A2 for 30 min 

By public transport
By public transport:

From Hbf - S4 to Messe Hanover/Laatzen for 23 min OR take U1, U2 or U8 for 30 to 40 min

From Hannover Aiport take S5 to Hbf and then U8 to Hannover, Messe/Nord (1h 10 min)

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