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Düsseldorf, Germany
Pharmaceuticals, Cosmetics, Perfumes, Beauty and Personal Care
Messe Dusseldorf GmbH
Event website
Event website:
1 year


The major beauty and wellness trade fair will take place in Dusseldorf, Germany on March 31st – April 2nd, 2023. Due to the removal of Germany's domestic Covid-19 safety regulations in April 2022, Messe Dusseldorf will not feature a comprehensive health and safety plan. However, the exhibition grounds will be well ventilated and frequently disinfected. Also, the organisers will highly encourage all attendees to follow recommendations such as maintaining a social distance and wearing surgical masks. Due to Germany's instated travel limitations, they will have to present upon arrival 3G entry documents such as proof of recovery.


BEAUTY DÜSSELDORF drives the beauty and wellness industry in Germany. It’s where the new product lines are made available for the first time and buyers are able to get a sense of the overall trends taking shape for the years to come. The first edition took place in 1995 and in the following two decades, the international trade fair has morphed into a top procurement platform. You’re in the best position to sell to the German market and establish lasting connections. Every beauty and care product category is represented:

  • skincare cosmetics
  • chiropractics
  • nail products
  • sun protection
  • beauty services
  • spa products
  • fittings and equipment
  • wellness products
  • accessories and bijouterie
  • pre-processing at cos made
  • make-up artist products


BEAUTY DÜSSELDORF kicks off the year for the beauty and wellness industry with editions in early March of every year. However, due to the pandemic the overall schedule is slightly off and changes are expected. The international trade fair is organised by Messe Düsseldorf GmbH, which is also the host venue, and editions last for three days in total. BEAUTY DÜSSELDORF shares the stage with TOP HAIR - DIE MESSE. Tickets are available only to trade visitors. Work hours are set for 09:00 am and 18:00 pm. Commuting to Messe Düsseldorf is incredibly easy as Dusseldorf has an amazing transport service. You have several options – bus no. 722, and tram lines no. U78 and no. U79. But no matter where you are, you can change transportation easily at the Hauptbahnhof and Heinrich-Heine-Allee transport hubs. 

What Are People Saying? 

• “I have been visiting BEAUTY for over 30 years. It has shaped my ascent tremendously. We got new contacts through Messe Düsseldorf, were able to show our innovations and present them at the meeting point. Messe Düsseldorf is a must for KLAPP.”

• “I found it really exciting. Here you can find everything about beauty, innovation, new things. I think women’s hearts really beat faster here and a visit is definitely worth it.”

• “I always like to come back to the fair because there are fundamental new developments and new companies here. So I always find something inspiring for further education.”

• “The large number of visitors at BEAUTY and the many areas from which the visitors come make the show attractive for us. It is very innovative here and good for new developments. We started the company more or less at the fair, and it gives us a lot of pleasure here – it’s like coming home.”

Audience & Statistics 

BEAUTY DÜSSELDORF is a truly international event that manages to bring in a wide variety of brands and customers from all over the world. The numbers for last edition were truly impressive. Over 1500 exhibitors attended the trade fair and roughly 28% were foreign nationals from 26 countries in total. The audience swelled to 58,000 trade visitors in total from 76 countries. This makes BEAUTY DÜSSELDORF the perfect platform to break into a lot of overseas markets with no barriers. Overall, the satisfaction rate remains at 84% for exhibitors. The same percent applies to the number of high-ranking professionals such as CEOs, managers, and owners. The majority of trade visitors come from the Netherlands, Belgium, Austria, and Switzerland. The economic sectors they represent include – cosmetic institutes, nail studios, foot care & chiropody practices, beauty farms, wellness institutes, spas, hairdressing salons, healing professions and beauty colleges. The skincare product segment remains as the most popular reason for exhibiting. 


Once you have your tickets for BEAUTY DÜSSELDORF, it’s time to book your accommodation in Dusseldorf, Germany. The 2022 edition is going to bring in thousands of visitors, all looking for the best hotels close to Messe Dusseldorf. Trade Fair Trips ltd gives you the first pick of the top hotel rates within your price range. From affordable hostels to spacious apartments, we have every type of accommodation and make sure you stay within budget. Your hotel reservation for BEAUTY DÜSSELDORF will place you near the exhibition grounds. Whether you walk or take the public transport services, you’ll be there in no time. Trade Fair Trips ltd provides other services. Clients can place reservations for meeting rooms at Messe Dusseldorf or hire a team to come and build their exhibition booth. You can specify the type of meeting room you want, from size to the type of A/V equipment. 

Previous Renditions

2022 Edition

The 2022 edition of BEAUTY DÜSSELDORF was held as a face-to-face trade fair between 06.05.2022 and 08.05.2022. It was held in Messe Düsseldorf and received 32,000 trade visitors from 60 nations and more than 1,000 exhibitors. Because of the removal of Germany's domestic Covid-19 safety measures in April 2022, the venue did not implement a stringent safety plan. Yet, Attendees were actively encouraged to adhere to recommendations like upholding a social distance of 1.5 metres.


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On foot
On foot:

45 mins when travelling from Dusseldorf Airport

Not advisable when travelling from Düsseldorf Hauptbahnhof (Central Station)

By car
By car:

10 mins when travelling from Dusseldorf Airport

10 mins when travelling from Düsseldorf Hauptbahnhof (Central Station)

By public transport
By public transport:

20 mins when travelling from Dusseldorf Airport

30 mins when travelling from Düsseldorf Hauptbahnhof (Central Station)

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