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Pharmaceuticals, Cosmetics, Perfumes, Beauty and Personal Care
Nurnberg Messe GmbH
How Has the Latest Covid-19 Wave Affected VIVANESS?
Vivaness and BIOFACH 2023 will occur between 14.02.2023-17.02.2023 at Messe Nurnberg in Nurnberg. The event will include an on-site exhibition. Rigorous COVID-19 safety precautions will be not installed at the Nurnberg Messe for the time being. This is due to the removal of the related domestic restrictions in April 2022 as a result of the improving pandemic situation. Likewise, at present, the country does not have travel limitations. Therefore, attendees will not be required to adhere to protocols such as presenting 3G entry documents upon arrival or quarantining.
Introduction to VIVANESS
VIVANESS is an international trade show that was initially a subdivision of BIOFACH. In 2007, the event became a partner trade show and one of the main events for the organic sector. VIVANESS takes place every year at Messe Nuremberg in Germany. It often coincides with BIOFACH. It serves as one of the sector’s main procurement platforms, as well as a leading presentation stage for start-up companies. VIVANESS also enables attendees to overview the industry and influence its future. It receives more than 50,000 participants during its yearly editions.
What is the Attendee Profile of VIVANESS?
VIVANESS receives a diverse group of visitors and exhibitors. This is due to its importance for the organic sector. Additionally, participants from BIOFACH, the coinciding trade show, attend the fair. Examples of the specialists that visit the fair include:
Industries that take part include pharmaceuticals, personal care, cosmetics, and fragrance. Visitors to the fair also represent the retail, tourism, and packaging market segments. Healthcare specialists also attend because of the various organic health products available. Agricultural specialists may also visit to gain potential clients for their produce. VIVANESS additionally receives government and association representatives.
The trade fair features companies like Coscoon Cosmetics, NATRUE, and JIMMY BOYD PERFUMISTA. Additionally, it includes certification corporations such as ECOCERT, ICEA, and EcoControl GmbH. Media partners that visited the event include Cosmia and EXPORT MAGAZINE.
Updated Event Information for VIVANESS 2022
Because of the ongoing pandemic, VIVANESS 2022 underwent an event format change. The event was held as a hybrid event that consisted of a live fair and a digital platform. The digital platform featured services such as previewing select Congress sessions. As usual, the event coincided with BIOFACH.
VIVANESS Congress, one of the main sub-events, focused on leading issues such as:
- What must the new strategies for creating sustainable niche brand market positions include?
The sub-topics included the latest market figures, data, and facts. They additionally focused on trends, forecasts, market insights, and the post-Corona situation. Also, the sub-topics included the issues of resilience.
- Which alternatives, means, and methods can ensure success in a digital sector?
The keynote topics included the latest information about the consumer shopping experience. They additionally focused on new business models. The retail of the future and personalisation were also discussed.
- What should the new forms of creative and authentic communication include?
The sub-topics featured Marketing 2.0, customer loyalty, and social media. Keynote subjects also emphasised certification & seals, commitment challenges, and sustainability.
- Promoting sustainable brands - what existing success concepts must be re-evaluated?
The keynotes focused on the circular economy, innovations, and scaling. Glocalization and the latest R&D challenges were also among the focus topics. The newest ingredients and technologies were also among the featured keynotes.
Why Should you Visit VIVANESS, and What to Expect?
VIVANESS features a compact yet comprehensive event schedule. It enables attendees to achieve vital business aims. Among them is learning about the newest challenges, trends, and opportunities. Also, participants can network with potential customers and partners. They can, moreover, achieve recognition and secure critical deals.
One of the central micro-events in the event schedule is the VIVANESS Congress. The sub-event is a must-attend for professionals in the organic sector. This is due to the opportunities for achieving recognition and gaining knowledge. Attendees can furthermore network and form new business connections. For the task, participants can attend as speakers or audience members. By taking part as speakers, delegates can present innovative technologies, products, or research. Which, in turn, can enable them to influence the organic sector's future. Also, VIVANESS Congress allows visitors to learn about new opportunities. It consists of 45-minute conference sessions held in English or German. The sessions are available as workshops, discussions, fishbowls, or information.
The four conference types have certain similarities. For instance, the fishbowls, discussions, and information feature 1–3 speakers. The workshop, information, and discussion forms also include frontally addressing the participants. Yet, each type also has a distinctive trait. For instance, the fishbowl type has the expert speakers placed in the centre of the room. Contributions to the discussion occur by guest attendees sitting in a designated chair. The discussion form includes a 30-minute lecture followed by attendees providing input. The information type of session also features a keynote that lasts for half an hour. Yet, unlike the earlier form, the audience can engage by answering comprehension questions. The workshop sessions feature speakers supplying 5-minute impulse presentations. An intense debate follows each impulse presentation.
Four themes comprise the VIVANESS Congress. The distribution is necessary to make learning about a target subject easier. The themes are as follows:
- Markets & analyses
- Trade & sales of the future
- Consumer insights & communication
- Packaging and other areas of innovative value creation
Each main section of the sub-event places focuses on a specific cluster of subjects. As an example, Market & Analyses discusses market trends, insights, and forecasts. This theme also debates the post-corona situation and business resilience. Likewise, Trade & Sales is the central section for new shopping experiences. It also includes new business models, best practices, and the future of retail. Consumer Insights & Communication debates topics like Marketing 2.0. Furthermore, it discusses customer loyalty programmes. Moreover, the theme focuses on target groups, marketing purposes, commitment, and sustainability goals. Also, certification & seal topics such as new processes are discussed under this section. Packaging and other areas of innovative value creation focus on innovations. Furthermore, R&D topics are discussed during this theme. Reusing, recycling, or reducing materials and logistics topics are additionally debated. So are innovative technologies and ingredients.
Often, attendees can overview innovations, improvements, trends, and market developments at the exhibition. For the task, they can examine the latest wares. In addition, the exposition enables attendants to network with other delegates. It furthermore promotes the conduct of on-site business, such as making significant purchases. For the task, attendees can examine the products and speak to the exhibitors. The exhibition is divided into ten exposition clusters. Each cluster has a series of product groups that have a common attribute. Such a distribution is necessary to make procuring target products easier. The exposition groups and their product categories included in the expo are:
- Organic and natural cosmetics industry additives and raw materials
- Packaging and contract manufacturing
- Decorative cosmetics
- Special cosmetics/care
- Body care
- Chemist articles
- Service providers, media
Often, the exhibition is complemented by the Special Show Breeze. This is because of the sub-events featuring a small selection of similarities. As an example, the special show presents innovative personal care products. It also displays the newest fragrance and personal care trends. Also, it allows start-ups, small manufacturers, and niche brands to show their creativity. Examples include presenting innovative designs, packaging, or concepts. Furthermore, such participants can network, achieve recognition, and exchange ideas. The show receives retailers, store owners, hoteliers, and healthcare professionals.
The types of professionals that attend the fair include:
Statistical data and participants of VIVANESS
VIVANESS and BIOFACH receive professionals from around eleven industries. Such include pharmaceuticals, personal care, healthcare, cosmetics, and fragrance. It also includes retail, tourism, and packaging. The events attract participants, such as contract manufacturers, R&D specialists, and association representatives. Due to the various specialists that attend, VIVANESS receives over 51,000 participants. Examples of such editions include the 2020 and 2019 renditions. The 2020 edition featured, for instance, 3738 exhibitors as well as 47,561 trade visitors.
Logistical details About VIVANESS and Nuremberg
VIVANESS and BIOFACH take place every year at the beginning of the calendar year. The hosting month tends to be February, and the event is held for four days. Both fairs are organised by Messe Nurnberg, which also functions as the host venue. COSMOS-standard AISBL serves as a sponsor for VIVANESS. The visiting hours are from 9:00 am until 6:00 pm on the first three days and until 5:00 pm on the fourth day. Visitors should note that Messe Nuremberg has excellent public transport connections. As an example, travellers can reach the venue via bus from the central train station. The bus commuting time in such cases will be 8 minutes. Attendees can likewise access Messe Nuremberg from the airport in 20 minutes.
Like its leading event venue, Nuremberg has excellent public transport connections. They enable visitors to reach the city from locations like Erlangen or Fürth. As an example, the travelling time between Nuremberg and Fürth is 7 minutes via train and 19 via metro. Travellers can likewise commute from Munich to the urban centre in 64 minutes. Nuremberg is quite popular among business visitors and tourists. Its popularity is due to its public transport connections and extensive accommodation options. Examples include the various hotels and guest houses found in areas such as Altstadt. They also feature apartments and hostels available in neighbourhoods such as the Sudstadt. The dining options available in Nuremberg are as diverse as its accommodation alternatives. For example, visitors can dine at vegan, vegetarian, or exotic menu restaurants. They can also explore options such as brasseries, cafés, bakeries, or clubs.
How can Trade Fair Trips help you with VIVANESS?
Trade Fair Trips Ltd can help you with your travel plans by finding suitable lodgings. Because of our experience, we can aid you in completing such a task. This will allow you to focus on conducting business at VIVANESS. You will receive the most competitive hotel rates for the event. This is due to our agents presenting you with a wide range of competitive hotel offers. The location of your hotel is critical to the success of your business trip. Thus, we focus on hotels close to Messe Nuremberg. In addition, we can help you in a variety of other ways. This includes taking care of meeting room reservations. We can also help you coordinate the setup of your trade show booth.
Past Editions of VIVANESS
A total of 13,800 trade visitors and 1,442 exhibitors attended the 2021 editions of VIVANESS and BIOFACH. Due to the COVID-19 pandemic, the renditions were held as digital trade fairs. The rendition names were VIVANESS and BIOFACH eSPECIAL. The editions featured a total of 775 sessions.
VIVANESS and BIOFACH 2022 was held between July 26th and July 29th, 2022. They were hybrid events - live trade fairs supplemented by the virtual platform talque. Due to the country's removal of its domestic limitations, the live sections of the trade exhibitions were hosted in Messe Nuremberg, which did not include Covid-19 safeguards. The events attracted 2,276 exhibitors from 84 countries and more than 24,000 trade visitors from 137 countries.
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How to get to VIVANESS
Not advisable when travelling from Nuremberg Airport
1 hr when travelling from the Nuremberg Hauptbahnhof (Central Station)
30 mins when travelling from Nuremberg Airport
10 mins when travelling from Nuremberg Hauptbahnhof (Central Station)
By public transport:
35 mins when travelling from Nuremberg Airport
20 mins when travelling from Nuremberg Hauptbahnhof (Central Station)