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Nurnberg ,Germany
Pharmaceuticals, Cosmetics, Perfumes, Beauty and Personal Care
Organizer :
Nurnberg Messe GmbH
Event website
Event website :
1 year


Keep track of all the developments in the field of natural personal care and cosmetics with a ticket for VIVANESS. The international trade fair invites specialized exhibitors to present their wares and services and visitors come to learn the newest technological advancements, innovations and best practices in the world of beauty and personal care.

There is much business to be done whether that would be to generate sales leads or meet with existing clients. VIVANESS has been going on for thirty years now, since 1990, and has grown a tightknit professional community, which you directly tap into.

The product portfolio includes cosmetics, decorative cosmetics, fragrances, hair care products, sunscreen, toilet articles, ayurveda cosmetics, skin care products and spa products. A definite programming highlight is the VIVANESS Congress, which always invites top speakers to tackle current market challenges.


VIVANESS rolls out every single year at the start of the calendar year. It shares the stage alongside BIOFACH in Nuremberg, Germany and editions are held for four days during February. Both fairs are organised by Messe Nurnberg, which also functions as the venue for proceedings. COSMOS-standard AISBL serves as a sponsor for VIVANESS.

Doors open for trade visitors only and work hours are scheduled from 09:00 am in the morning until 18:00 pm in the afternoon on the initial three days and until 17:00 pm on the fourth day. On the subject of commuting, all you need to know is that Messe Nurnberg has great public transport connections as the metro system can take you from the airport and the city centre to the exhibition grounds in no time.

What Are People Saying?

“I am so impressed by VIVANESS once again! I believe that this is exactly the place we need to be. We made so many diverse, high-calibre and interested contacts from all areas and we got great feedback from them. It’s really helping us to make a lot of progress,” – Aino Simon, Coscoon Cosmetics

“One simple word for VIVANESS: fantabulous! We love the show, because we have good talks with people who have knowledge about the industry. We have been coming here for 15 years and we will continue to come – with an even bigger booth!” – Farshid Sadjadi, Account Manager N&B Natural is Better;

“We were very satisfied with how things went at VIVANESS this year, because we met our customers that we have been successfully partnering with for many years. The quality of the visitors to our stand was also good – and we made some new customer contacts. Our new products were very well received and so we are also expecting good follow-on business from the event,” – Benigna Lutz, Mitglied der Geschäftsleitung / Vertrieb & Marketing Biogarten

Audience & Statistics

VIVANESS generates a lot of interest from buyers and the fair also attracts interest thanks to its shared stage with BIOFACH. Last edition saw more than 51,000 trade visitors – this number also includes the visitors that went to BIOFACH. In contrast, the number of exhibitors that showcased at VIVANESS were shy of 300. That’s a significant level of visibility to achieve.

Half of all visitors were foreigners with a high concentration of European countries. The markets with the biggest representation include Italy, Austria, France and Spain. Roughly 88% of all visitors occupy high positions in their company, which means they have a certain degree of purchasing power. This makes sales lead generation all the easier. The satisfaction rate among visitors is also high – 90% state that they are pleased with the targeting of products.


When it comes to business travel, Trade Fair Trips ltd knows the recipe for success – all you need is an affordable hotel serviced by public transport and within walking distance Messe Nuremberg. You tell us exactly what your budget is and we will locate you the best special deals that assure a comfortable stay with minimum commuting. It’s important to us that you reach maximum benefit from your experience at the lowest possible cost.

What’s more, it takes us a day to complete your online hotel booking for VIVANESS. Once your rooms are booked, it’s time to move onto other matters concerning your role as an exhibitor. Trade Fair Trips ltd assists clients in a number of ways. For some we handle the building process of their exhibition booth. For others we make the early reservation for meeting rooms ahead of time. Specify what you need and we will provide!

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How to get to VIVANESS
On foot
On foot:

Nuremberg Airport – not advisable

Nuremberg Central Station – 1 hr via Allersberger Strasse

By car
By car:

Nuremberg Airport – 30 mins via B4R

Nuremberg Central Station – 10 mins via Münchener Strasse

By public transport
By public transport:

Nuremberg Airport – 30 mins via U-Bahns U2 and U1

Nuremberg Central Station – 10 mins via U-Bahn U1

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