VIVANESS 2025

VIVANESS is an international trade show that was initially a subdivision of BIOFACH. In 2007, the event became a partner trade show and one of the main events for the organic sector. VIVANESS takes place every year at Messe Nuremberg in Germany. It often coincides with BIOFACH. It serves as one of the sector’s main procurement platforms, as well as a leading presentation stage for start-up companies. VIVANESS also enables attendees to overview the industry and influence its future. It receives more than 50,000 participants during its yearly editions. 

VIVANESS 2025

Vivaness 2025 will occur between 11.02.2025-14.02.2025 at Messe Nurnberg in Nurnberg. The event will include an on-site exhibition.

Why Should you Visit VIVANESS, and What to Expect?

VIVANESS features a compact yet comprehensive event schedule. It enables attendees to achieve vital business aims. Among them is learning about the newest challenges, trends, and opportunities. Also, participants can network with potential customers and partners. They can, moreover, achieve recognition and secure critical deals. 

One of the central micro-events in the event schedule is the VIVANESS Congress. The sub-event is a must-attend for professionals in the organic sector. This is due to the opportunities for achieving recognition and gaining knowledge. Attendees can furthermore network and form new business connections. For the task, participants can attend as speakers or audience members. By taking part as speakers, delegates can present innovative technologies, products, or research. Which, in turn, can enable them to influence the organic sector's future. Also, VIVANESS Congress allows visitors to learn about new opportunities. It consists of 45-minute conference sessions held in English or German. The sessions are available as workshops, discussions, fishbowls, or information. 

The four conference types have certain similarities. For instance, the fishbowls, discussions, and information feature 1–3 speakers. The workshop, information, and discussion forms also include frontally addressing the participants. Yet, each type also has a distinctive trait. For instance, the fishbowl type has the expert speakers placed in the centre of the room. Contributions to the discussion occur by guest attendees sitting in a designated chair. The discussion form includes a 30-minute lecture followed by attendees providing input. The information type of session also features a keynote that lasts for half an hour. Yet, unlike the earlier form, the audience can engage by answering comprehension questions. The workshop sessions feature speakers supplying 5-minute impulse presentations. An intense debate follows each impulse presentation. 

Four themes comprise the VIVANESS Congress. The distribution is necessary to make learning about a target subject easier. The themes are as follows:

• Markets & analyses
• Trade & sales of the future
• Consumer insights & communication
• Packaging and other areas of innovative value creation

Each main section of the sub-event places focuses on a specific cluster of subjects. As an example, Market & Analyses discusses market trends, insights, and forecasts. This theme also debates the post-corona situation and business resilience. Likewise, Trade & Sales is the central section for new shopping experiences. It also includes new business models, best practices, and the future of retail. Consumer Insights & Communication debates topics like Marketing 2.0. Furthermore, it discusses customer loyalty programmes. Moreover, the theme focuses on target groups, marketing purposes, commitment, and sustainability goals. Also, certification & seal topics such as new processes are discussed under this section. Packaging and other areas of innovative value creation focus on innovations. Furthermore, R&D topics are discussed during this theme. Reusing, recycling, or reducing materials and logistics topics are additionally debated. So are innovative technologies and ingredients. 

Often, attendees can overview innovations, improvements, trends, and market developments at the exhibition. For the task, they can examine the latest wares. In addition, the exposition enables attendants to network with other delegates. It furthermore promotes the conduct of on-site business, such as making significant purchases. For the task, attendees can examine the products and speak to the exhibitors. The exhibition is divided into ten exposition clusters. Each cluster has a series of product groups that have a common attribute. Such a distribution is necessary to make procuring target products easier. The exposition groups and their product categories included in the expo are:

• Organic and natural cosmetics industry additives and raw materials
• Packaging and contract manufacturing
• Decorative cosmetics
• Special cosmetics/care
• Skincare
• Body care
• Haircare
• Fragrances
• Chemist articles
• Service providers, media

Often, the exhibition is complemented by the Special Show Breeze. This is because of the sub-events featuring a small selection of similarities. As an example, the special show presents innovative personal care products. It also displays the newest fragrance and personal care trends. Also, it allows start-ups, small manufacturers, and niche brands to show their creativity. Examples include presenting innovative designs, packaging, or concepts. Furthermore, such participants can network, achieve recognition, and exchange ideas. The show receives retailers, store owners, hoteliers, and healthcare professionals. 

The types of professionals that attend the fair include:

Statistical data and participants of VIVANESS

VIVANESS and BIOFACH receive professionals from around eleven industries. Such include pharmaceuticals, personal care, healthcare, cosmetics, and fragrance. It also includes retail, tourism, and packaging. The events attract participants, such as contract manufacturers, R&D specialists, and association representatives. Due to the various specialists that attend, VIVANESS receives over 51,000 participants. Examples of such editions include the 2020 and 2019 renditions. The 2020 edition featured, for instance, 3738 exhibitors as well as 47,561 trade visitors. 

How can Trade Fair Trips help you with VIVANESS?

Trade Fair Trips Ltd can help you with your travel plans by finding suitable lodgings. Because of our experience, we can aid you in completing such a task. This will allow you to focus on conducting business at VIVANESS. You will receive the most competitive hotel rates for the event. This is due to our agents presenting you with a wide range of competitive hotel offers. The location of your hotel is critical to the success of your business trip. Thus, we focus on hotels close to Messe Nuremberg. In addition, we can help you in a variety of other ways. This includes taking care of meeting room reservations. We can also help you coordinate the setup of your trade show booth.