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Beautyworld Japan Tokyo

Beautyworld Japan Tokyo

Tokyo, Japan
Pharmaceuticals, Cosmetics, Perfumes, Beauty and Personal Care
Messe Frankfurt GmbH
Event website
Event website:
Beautyworld Japan Tokyo
1 year

Beautyworld Japan & COVID 

Beautyworld Japan Tokyo 2023 is well under way as organisers are energetically preparing for another live edition of the major international beauty show. The show’s second held-during-the-pandemic edition in 2022 showed that the industry continues to be ready to take part in physical meetings, and nothing compares to exhibitions and trade fairs when it comes to generating sales. Beautyworld Japan Tokyo 2023 will return to the Tokyo Big Sight on May 15th – May 17th, 2023. The edition is in full compliance with the COVID-19 regulations created by the Japan Exhibition Association and the health and safety protocols from Tokyo Big Sight. Visitors are expected to follow all mandatory guidelines such as avoiding crowding and physical contact, as well as wearing masks. Participants should note that due to the travel restrictions, they may have to quarantine or present test results upon arrival in Japan. 


Beautyworld Japan Tokyo has been a pillar in the beauty and wellness industry in Japan since its start in 1998 and has now become the preferred procurement platform in the country. The international trade show has been a source for new trends and a chance to see what the biggest brands in the world are doing. Product launches are the bread and butter of the show as the audience comes to research innovations and make purchases. The product portfolio is extensive and covers cosmetics, natural & organic products, beauty equipment, beauty supplements, spa & wellness, nails and nail products, diet & health, salon furniture & items. Beautyworld Japan Tokyo creates the ideal conditions to get business done in the Platinum Hall, where you can take advantage of the VIP lounge, business meeting spaces and the seminar program. 


Beautyworld Japan Tokyo arrives in Tokyo, Japan every year with the spring. The annual trade show is held for three days towards mid-May at the Tokyo Big Sight. Organised by Messe Frankfurt Japan Ltd., Beautyworld Japan Tokyo shares the exhibition grounds with Tokyo Nail Forum and creates further synergy for buyers. Tickets are available only to trade visitors. Work hours are set for 10:00 in the morning until 18:00 in the afternoon on the first two days, and until 17:00 on closing day. There are so many ways to get to the Tokyo Big Sight. The exhibition grounds sit a good distance away from Haneda Airport and Narita International Airport. There are quick connections between the exhibition centre and the airports. No matter where you stay in the city, there’s always a fast way to reach it – the Rinkai line, Yurikamome and the Toei bus lines. 

What Are People Saying? 

• “This is our first time exhibiting at Beautyworld Japan Tokyo. We are seeking new business opportunities and so we are here to promote our professional hair care equipment for salons.  Many wholesalers and distributors visited our booth. The visitor flow was great, and we’re looking forward to participating again next year,” – Seiji Miyamoto, Aisin Corp;

• “The number of visitors to our booth was a little smaller than during the 2019 edition. However, the number of contracts we developed during the three days was the highest ever. Of course, we will be back next year,” – Hiroyuki Sasaki, CEO of Esthe Pro Labo Co Ltd;

• “After cancelling the 2020 edition due to the COVID-19 pandemic, we were pleased to be able to hold Beautyworld Japan Tokyo as a physical event this year. With global travel restrictions still in place, international brands exhibited through their local Japanese representative offices. This ensured a good level of variety and internationality,” – Mako Yamamoto, Executive Director of Messe Frankfurt Japan Ltd;

Audience & Statistics 

Beautyworld Japan Tokyo is a go-to meeting place for the booming beauty and wellness industry in Japan and even during the pandemic the trade show has been a great success. Overall, there were over 500 exhibitors and an audience that reached 36,000 beauty professionals. There was a lot of positive feedback and exhibitors were very satisfied with the kinds of contacts they were able to get through the trade show. Exhibitors are in a perfect position to meet face to face with buyers at all levels of the beauty and wellness industry. The audience is made up from hotels, spas, fitness clubs, massage studios & leisure facilities, aesthetic, hairdressing, nail & eyelash salons, retailers, distributors & wholesalers, manufacturers, medical institutions, government agencies, embassies & professional beauty schools.


Trade Fair Trips ltd has more than a decade of experience in booking accommodation for trade shows all over the world. Get your hotel reservation for Beautyworld Japan Tokyo within a business day and benefit by fantastic discounts. It’s our job to get you as close as possible to the Tokyo Big Sight and give you the top hotel rates in Tokyo at the same time. Hotels, hostels, apartments – we have it all in our database. Consult with us on the type of visit you want to have and we’ll deliver. In addition to your online hotel booking for Beautyworld Japan Tokyo, Trade Fair Trips ltd is a bridge to the exhibition centre. We can place a reservation on a meeting room on site in advance. Specify how many seats you want and what A/V equipment is required. We handle the rest. We can also get you a team to install your show booth. 

Previous Editions

2022 Edition

The successful continuation of Beautyworld Japan Tokyo and the Japanese cosmetics industry took place in 2022. The event took place in a face-to-face format between the dates of May 16th and May 18th, 2022. The hosting location was the Tokyo Big Sight, which had stringent Covid-19 safety requirements like social distancing and obligatory face masks. The event had high participation rates, with 58,830 attendees (60 percent increase compared to 2021) and 676 exhibitors (a 32% increase from 2021). 

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How to get to Beautyworld Japan Tokyo
On foot
On foot:

Haneda Airport – not advisable

Tokyo Station - not advisable


By car
By car:

Haneda Airport – 17 mins via Metropolitan Expressway Wangan Line

Tokyo Station – 12 mins via Metropolitan Expressway Inner Circular Route/C1


By public transport
By public transport:

Haneda Airport – 38 mins via Haneda-Airport Limousine Bus

Tokyo Station – 45 mins via Yurakucho Line and Yurikamome


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