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Beautyworld Japan

Beautyworld Japan

Tokyo ,Japan
Pharmaceuticals, Cosmetics, Perfumes, Beauty and Personal Care
Organizer :
Messe Frankfurt GmbH
Event website
Event website :
Beautyworld Japan
1 year

Beautyworld Japan & COVID 

Beautyworld Japan 2022 is well under way as organisers are energetically preparing for another live edition of the major international beauty show. The show’s return in 2021 was a clear sign the industry is ready to return to physical meetings and nothing compares to exhibitions and trade fairs when it comes to generating sales. Beautyworld Japan 2022 will return to the Tokyo Big Sight on May 16th – May 18th. The edition is in full compliance with the COVID-19 regulations created by the Japan Exhibition Association and the health and safety protocols from Tokyo Big Sight. Visitors are expected to follow all mandatory guidelines such as avoiding crowding and physical contact as well as wearing masks.


Beautyworld Japan has been a pillar in the beauty and wellness industry in Japan since its start in 1998 and has now become the preferred procurement platform in the country. The international trade show has been a source for new trends and a chance to see what the biggest brands in the world are doing. Product launches are the bread and butter of the show as the audience comes to research innovations and make purchases. The product portfolio is extensive and covers cosmetics, natural & organic products, beauty equipment, beauty supplements, spa & wellness, nails and nail products, diet & health, salon furniture & items. Beautyworld Japan creates the ideal conditions to get business done in the Platinum Hall, where you can take advantage of the VIP lounge, business meeting spaces and the seminar program. 


Beautyworld Japan arrives in Tokyo, Japan every year with the spring. The annual trade show is held for three days towards mid-May at the Tokyo Big Sight. Organised by Messe Frankfurt Japan Ltd., Beautyworld Japan shares the exhibition grounds with Tokyo Nail Forum and creates further synergy for buyers. Tickets are available only to trade visitors. Work hours are set for 10:00 in the morning until 18:00 in the afternoon on the first two days, and until 17:00 on closing day. There are so many ways to get to the Tokyo Big Sight. The exhibition grounds sit a good distance away from Haneda Airport and Narita International Airport. There are quick connections between the exhibition centre and the airports. No matter where you stay in the city, there’s always a fast way to reach it – the Rinkai line, Yurikamome and the Toei bus lines. 

What Are People Saying? 

• “This is our first time exhibiting at Beautyworld Japan. We are seeking new business opportunities and so we are here to promote our professional hair care equipment for salons.  Many wholesalers and distributors visited our booth. The visitor flow was great, and we’re looking forward to participating again next year,” – Seiji Miyamoto, Aisin Corp;

• “The number of visitors to our booth was a little smaller than during the 2019 edition. However, the number of contracts we developed during the three days was the highest ever. Of course, we will be back next year,” – Hiroyuki Sasaki, CEO of Esthe Pro Labo Co Ltd;

• “After cancelling the 2020 edition due to the COVID-19 pandemic, we were pleased to be able to hold Beautyworld Japan as a physical event this year. With global travel restrictions still in place, international brands exhibited through their local Japanese representative offices. This ensured a good level of variety and internationality,” – Mako Yamamoto, Executive Director of Messe Frankfurt Japan Ltd;

Audience & Statistics 

Beautyworld Japan is a go-to meeting place for the booming beauty and wellness industry in Japan and even during the pandemic the trade show has been a great success. Overall there were a little bit over 500 exhibitors and an audience that reached 36,000 beauty professionals. There was a lot of positive feedback and exhibitors were very satisfied with the kinds of contacts they were able to get through the trade show. Exhibitors are in a perfect position to meet face to face with buyers at all levels of the beauty and wellness industry. The audience is made up from hotels, spas, fitness clubs, massage studios & leisure facilities, esthetic, hairdressing, nail & eyelash salons, retailers, distributors & wholesalers, manufacturers, medical institutions, government agencies, embassies & professional beauty schools.


Trade Fair Trips ltd has more than a decade of experience in booking accommodation for trade shows all over the world. Get your hotel reservation for Beautyworld Japan within a business day and benefit by fantastic discounts. It’s our job to get you as close as possible to the Tokyo Big Sight and give you the top hotel rates in Tokyo at the same time. Hotels, hostels, apartments – we have it all in our database. Consult with us on the type of visit you want to have and we’ll deliver. In addition to your online hotel booking for Beautyworld Japan, Trade Fair Trips ltd is a bridge to the exhibition centre. We can place a reservation on a meeting room on site in advance. Specify how many seats you want and what A/V equipment is required. We handle the rest. We can also get you a team to install your show booth. 


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