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Beautyworld Middle East

Beautyworld Middle East

Dubai, UAE
Pharmaceuticals, Cosmetics, Perfumes, Beauty and Personal Care
Messe Frankfurt GmbH
Event website
Event website:
Beautyworld Middle East
1 year

Update for the Event

Beautyworld Middle East 2023 will be hosted at the Dubai World Trade Center in the United Arab Emirates. The event will take place between October 30th and November 1st, 2023, as a face-to-face trade fair. The social distance guideline, contactless temperature pre-entry checks, and mandatory surgical masks will all be enforced as part of the Covid-19 prevention measures. There are currently no travel limitations within the UAE's borders.


Beautyworld Middle East solidifies its spot as the biggest beauty exhibition in the Middle East. It’s the primary marketplace and meeting ground for professionals in wellbeing, perfumery, beauty, and hair products. It has been in operation since 1996 and has helped shape and grow the beauty industry in the region in just over twenty years. This is what makes Beautyworld Middle East an essential platform for international brands. It’s their best way to access these markets and generate sales leads. The product portfolio is certainly one of the richest. The exhibition stands feature hair care products, hygiene products, makeup, manicure, pedicure, perfumes, personal care products, beauty items, cosmetics, aromatherapy, bath products, oral care products, sunscreens, tanning beds and wellness products. 


Beautyworld Middle East arrives every single year to deliver the newest beauty trends and helps brands secure their orders until the end of the year. Editions typically take place in either April or May and last for three days. The annual trade fair is based in the Dubai World Trade Centre in Dubai, United Arab Emirates. Messe Frankfurt Middle East GmbH is the official organiser and admission is given only to trade visitors. Be sure to check working hours and schedule closer to the date. Commuting to the Dubai World Trade Centre is made incredibly easy. Dubai has one of the world's biggest and most developed metro systems, which guarantees you’ll get to your destination in minutes. However, you also have above-ground options such as taxis and bus lines!

What Are People Saying? 

• “Beautyworld Middle East helps us in exhibiting our products to a different range of individuals with different types of requirements, also we have sensed a boom in the Middle East market for our products and we try to use this opportunity to reach further into the regional markets,” - Maninder Kaur, Vice President, Lyla Blanc

• “We are a long-time exhibitor at Beautyworld and find this as an important platform for us to meet our existing and potential clients with different needs. Beautyworld is like a business solution that helps us to connect with international suppliers from Africa and Europe. This region is very important for us cause of the rise in the value of Beauty products, the amount of people using the products and the numerous companies competing in this region, so we try to find a way to benefit from all these aspects,” - Abdou Hamad, Professional Beauty Manager, Nazih Group

Audience & Statistics 

Beautyworld Middle East maintains a strong core audience. The visitor numbers stay consistently above 44,000 trade visitors from all over the world, who all come to see the latest products from 1,790 exhibitors from 66 countries. These numbers alone place Beautyworld Middle East as the best possible platforms to launch new products and conduct business meetings. Analysts say that the regional market is bound to grow by 7.5 percent over the next three years. The trade fair enjoys patronage from His Excellency Eng. Dawood Abdulrahman Al Hajiri, the Director General of the Dubai Municipality. Nazih, O.P.I, Artistic Nail Design, Seluz and MG International Fragrance Company are other major sponsors. Beautyworld Middle East attracts trade visitors from a lot of different sectors. You will meet retailers, wholesalers, consultants, trainers, hotels, buyers, dealers, spa developers, cosmetologists, beauty, and hair professionals. 


Beautyworld Middle East always fills up the hotels in Dubai, which is all the more reason to get your hotel reservation sorted out quickly. Trade Fair Trips ltd specializes in accommodation for trade shows and has a good network of hotels in the city. Discover hotels at competitive rates in no time and choose from the top deals on the market. We accommodate budgets of all sizes and can deliver luxury and budget options. Your comfort is our mission, and we always look for rooms close to the Dubai World Trade Centre. In addition to hotel services for Beautyworld Middle East, Trade Fair Trips ltd also assist with preparations at the exhibition grounds. You can rely on us to book your meeting facilities ahead of time. Just specify the size and the equipment you need. We also have teams to build your exhibition booth! Tell us what you require, and we’ll make it a reality.

Past Editions

2021 Edition

Beautyworld Middle East 2021 took place as a hybrid event. It included a face-to-face show and complementing digital platform. The in-person aspect of the edition took place at the Dubai World Trade Center, with strict COVID-19 counteraction measures in place. It occurred between 5.10.2021 and 7.10.2021 with the safety protocols including social distance regulations and showing health certificates. The 2021 edition was considered to be successful.

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How to get to Beautyworld Middle East
On foot
On foot:

Not advisable when travelling from Dubai Airport

Not advisable when travelling from Global Village 1 Station

By car
By car:

10 minutes travelling from Dubai Airport

20 minutes when travelling from Global Village 1 Station

By public transport
By public transport:

15 minutes travelling from Dubai Airport

Not advisable when travelling from Global Village 1 Station

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