The hospitality industry in the Netherlands might be struggling to recuperate, but Amsterdam has emerged as an outlier to the national trend. The city hit a significant milestone in its hospitality industry during April 2023. According to data from STR, a leading provider of analytics for the global hospitality sector, Amsterdam’s hotel rates soared to unprecedented levels as tourism starts up again after a period of lockdowns during the pandemic. STR’s preliminary data revealed that Amsterdam achieved its highest hotel occupancy rate since October 2019, reaching an impressive 83.9% in April 2023. This reflects a substantial year-over-year increase of 13.6%. Accompanying this surge in occupancy, the city’s average daily room rate jumped to €214.51 – an uptick of 30.5% compared to the same period last year. Additionally, Amsterdam’s revenue per available room soared to €180.07, which is a notable spike of 48.2%. The peak in hotel occupancy, notably on April 29th, was attributed in part to the M72 World Tour by the iconic musical band Metallica. Throughout April, the city maintained high daily occupancy levels with only one day falling below the 70% mark. Amsterdam’s reputation as an inclusive and progressive city has positioned it as a top destination for LGBTQ+ tourists, as highlighted by research firm GlobalData. The city’s legal framework and liberal attitudes have cemented its status as a welcoming and inclusive destination for travelers from around the world. Amsterdam’s enduring popularity as a go-to travel destination has attracted significant investment from hotel companies keen to capitalize on its hospitality sector. Minor Hotels, for instance, has announced plans to expand its portfolio in the city with the opening of a 163-room Avani hotel slated for 2024. The project is going to be another memorable edition to the city’s hospitality landscape alongside other famous hotels such as the Hilton Amsterdam Airport Schiphol.