Amsterdam has long been a top destination for international businesses, which has led to a robust sales and marketing industry. A great economic climate, a strategic location and competitive operating costs are the chief reasons why global companies are looking to establish or expand their European operations in Amsterdam. A 2016 report from the Amsterdam municipality showed that 157 foreign companies set up offices in the region. So what accounts for the rapid business expansion in the Netherlands? Factors like lower operational costs compared to neighbouring Germany, France, and the UK, combined with an advanced infrastructure, are driving Amsterdam’s popularity. These economic advantages place the Netherlands in the top ten destinations for international sales professionals. Marketing and sales firms are a significant portion of the new international enterprises arriving in Amsterdam. Of the companies that established in the region in 2016, nearly half specialised in sales and marketing. For these companies, Amsterdam’s unique position as a gateway to Europe offers a strategic advantage. With its high concentration of talented professionals and vibrant startup culture, Amsterdam offers an ideal environment for brands seeking rapid, impactful growth. Among the firms thriving in Amsterdam’s dynamic marketing industry is Zerotrillion, a midsize advertising agency founded in 2019. Zerotrillion has made a name for itself with creative branding projects, notably its work with The Flowr Corporation, a Canadian cannabis producer. The agency played a pivotal role in transforming Flowr’s brand image, guiding the company from a basic logo to a fully-fledged brand identity. Zerotrillion’s work involved identifying target consumers, establishing a comprehensive marketing strategy, and designing a visual identity that symbolized Flowr’s journey from the underground to the legal market. This rebranding project also included refreshed packaging, website design, and consistent brand messaging to dispel stigma around cannabis use.