EuroShop 2026

EuroShop 2026

Marketing Advertising Franchising
Düsseldorf, Germany
22-26 Feb 2026
Organizer:
Messe Dusseldorf GmbH
Frequency:
3 years
Event website:
EuroShop

The irreplacable event for overviewing retail store innovations

If you’re working in retail, then you should keep your eyes on the upcoming EuroShop – the international trade fair that tackles advancements in retail and shop fitting along with very crucial trends in advertising and marketing. Düsseldorf, Germany, is where the event is going to be held for five days in February. What can visitors hope to discover at the event? The full value chain of products and solutions – inventory control systems, lamps, light concepts, storage facilities, store design, POP marketing and so much more.

EuroShop 2026

The 2026 edition of EuroShop will be hosted as an in-person event at Messe Düsseldorf. The hosting dates for the live exhibition are between 22.02.2026 and 26.02.2026. The organisers will not put in place Covid-19 prevention measures. This is because of the Bundestag removing the country's pandemic-related safety policies, including the travel restrictions. 

Affordable hotel rooms near Messe Düsseldorf

With an audience as big as this one, it’s wise you start early on your search for the best hotel prices for EuroShop. Trade Fair Trips ltd has you back with an impressive service! Hotels close to Messe Düsseldorf are easy to find when you have the professionals team of Trade Fair Trips ltd behind your back. You rely on an expansive database with hotels all over the city. Once you’ve booked your stay, we can assist in booking your meeting facilities or taking over the installation of your trade show booth!

On foot
On foot:

45 mins when travelling from Dusseldorf Airport

Not advisable when travelling from Düsseldorf Hauptbahnhof (Central Station)

By car
By car:

10 mins when travelling from Dusseldorf Airport

10 mins when travelling from Düsseldorf Hauptbahnhof (Central Station)

By public transport
By public transport:

20 mins when travelling from Dusseldorf Airport

30 mins when travelling from Düsseldorf Hauptbahnhof (Central Station)

map

Hotels near EuroShop

Hotel Stars Distance to fair City Price
EuroShop 2026 Düsseldorf Eden Hotel Fruh am Dom 42 Köln from € 28.00 EUR Book Now
EuroShop 2026 Düsseldorf Trip Inn Hotel Esplanade 7.6 Düsseldorf from € 296.00 EUR Book Now
EuroShop 2026 Düsseldorf Leonardo Hotel Dusseldorf City Center 6.2 Düsseldorf from € 366.00 EUR Book Now
Hotel Am Sportpark 19.7 Duisburg from € 306.00 EUR Book Now
EuroShop 2026 Düsseldorf Leonardo Royal Hotel Koln - Am Stadtwald 49.2 Köln from € 432.00 EUR Book Now
EuroShop 2026 Düsseldorf Hilton Dusseldorf 2.7 Düsseldorf from € 366.00 EUR Book Now
EuroShop 2026 Düsseldorf the niu Mill Köln from € 518.00 EUR Book Now
EuroShop 2026 Düsseldorf Sheraton Dusseldorf Airport Hotel 4 Düsseldorf from € 396.00 EUR Book Now
EuroShop 2026 Düsseldorf Radisson Blu Conference Hotel, Dusseldorf 2.7 Düsseldorf from € 532.00 EUR Book Now
EuroShop 2026 Düsseldorf Park Villa in Wuppertal 37 Wuppertal from € 264.00 EUR Book Now
  • Present and pitch their products to an audience of over 113,000 trade visitors in a receptive and highly competitive environment.
  • The groundbreaking achievements and advancements in POS marketing as part of the ever-popular POPAI Forum.
  • Digitalisation practices and trends touched upon programming at the Omnichannel Forum.
  • Dedication towards energy efficiency and minimizing the ecological impact of retail through events like the ECOpark and ECO Forum.

Messe Düsseldorf GmbH performs the dual role of the event organiser and host venue, and editions are spaced out every three years, so that each edition is a major industry moment. Both trade visitors and the public are admitted from 09:00 am until 18:00 pm, although these are subject to change.

EuroShop functions mostly as a procurement platform, where exhibitors are able to generate sales leads and learn about the technological trends taking root. Diversifying revenue streams is more than possible as the audience is built from food and non-food retail, wholesale, interior design, visual marketing, merchandising, and health care representatives. We also can’t forget to mention the varied programming that includes items like the EuroCIS Forum, ECOpark and ECO Forum!

EuroShop 2023

EuroShop 2023 welcomed 1,830 exhibitors from 55 countries and over 81 000 visitors from 141 nations. The retail sector was represented by more than 50% of the visitors. Also, 68% of the participants travelled to the edition from a foreign country. A total of five continents were represented.

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EuroShop highlights

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