Glee 2024

Glee 2024

Home & Lifestyle Hobbies Gardening Leisure Livestock & Poultry Miscellaneous
Birmingham, UK
10-12 Sep 2024
i2i Events Group
1 year
Event website:

The UK's pivotal garden, leisure and pet festival

Established in 1976, Glee has been the physical manifestation of the long-standing British love of gardening and plant life. This international trade fair has been the key event for professionals in the garden industry. It’s not to be missed as it’s not only a platform to see every tool, accessory or service you might ever want, but you also receive great attention from professional visitors and get new clients. No matter which sector you are, there’s a place for your products as Glee offers 8 themed sectors – Garden Care, Garden Design and Landscaping, Food & Catering, Retail Services, Plants & Nursery, Outdoor Entertainment, Pets, and Home, Gift & Clothing.

Glee 2024

Glee 2024 will be hosted as a live event at NEC Birmingham. The hosting dates of the event are set between 10.09.2024 and 12.09.2024.


This brings to another important aspect. If you’re exhibiting at Glee, you need a service provider that knows all about accommodation for trade fairs and can assist you in other areas of your work trip. Trade Fair Trips Ltd is exactly that. We know our way around Birmingham and are fast to send you the top hotel prices for Glee in accordance with your budget. Trade Fair Trips Ltd is also able to place reservations for meeting facilities and follow through the installation of your show booth at the moment of delivery. So why do all the work surrounding your stay when you can merely send us a price point? It takes us a few hours to come up with cheap hotels near the NEC to make your commute convenient and short.

On foot
On foot:

20 minutes when travelling from Birmingham Airport

Not advisable when travelling from Birmingham New Street station

By car
By car:

5 minutes when travelling from Birmingham Airport

20 minutes when travelling from Birmingham New Street station

By public transport
By public transport:

Unnecessary when travelling from Birmingham Airport because of proximity

60 minutes when travelling from Birmingham New Street station


Hotels near Glee

Glee is the creation of Hyve Group PLC and has been an annual staple in Birmingham, UK, around the end of summer. Editions run for three days at the NEC, where you have a fun program along with product displays and presentations. Trade visitors are admitted from 09:00 am until 18:00 pm for the first two days, and until 16:00 pm on the last day. The NEC enjoys a splendid location next to Birmingham airport, which makes it easy to reach by car and by plane. If you’re residing in the city centre, there are multiple bus and coach lines that go there and you can also reach it in no time with a commuter train.

  • “It’s always great meeting my existing contacts at Glee, it definitely has the suppliers that I need to do business with and that’s why I always come back.” - Julie Laverty, Florist, Stella Maries;
  • “I have come to Glee to keep an eye on what's new in the market and so I can catch up with suppliers and old colleagues.” - Paulyn Bailey-McEnvoy, Partner and Buyer, Myers and Black;
  • “Glee is bursting with innovation and excitement. The high calibre of exhibitors and visitors makes the show an important platform for the industry – it is not to be missed!” -  Eliza Nicholas, Woodlodge

So what does this warm reception translate to in numbers? You have a wide selection of exhibitors – some 500 and counting come from all over the country and Europe. Together, they attract 7,000 international trade visitors on average, though that number goes higher every year. Glee is a heavily sponsored and partnered event, and each edition happens with support from organisations like GIMA (Garden Industry Manufacturer Ass.), GARDENEX (Federation of Garden and Leisure Export Manufacturers) AEA (Agricultural Engineers Ass.) and Pet Care Trust among others. This guarantees an audience from a variety of professional backgrounds. You build connections with multiple and independent garden centres, high street and department stores, online retailers, DIY retailers, builder merchants, florists, distributors, agents, landscape designers and growers.

Glee 2021

The 2021 edition of Glee received over 300 brands, including more than 100 new exhibitors. The event occurred as a face-to-face exhibition between 14.09.2021 and 16.09.2021 at NEC Birmingham. The rendition marked a successful restart of the event and the presented industries, according to participants. 

Glee 2022

Glee 2022 was hosted as a live trade show at the NEC Birmingham between 28.06.2022 and 30.06.2022. The venue did not implement strict Covid-19 safety precautions due to the removal of domestic regulations. The event received over 400 exhibiting companies from 20 countries. More than 180 of them were newcomers. They presented their wares within highlight sections and sub-events such as the Stage, New Product Awards and the novel Fire, Grill & Chill Zone.

Glee 2023

The 2023 edition of Glee featured more than 460 exhibitors from 24 countries. They presented over 200 brands at NEC Birmingham between the dates of 27.06.2023 and 29.06.2023. Similar to the 2022 rendition, the live trade fair did not include Covid-19 safety measures. 

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