Glee
Glee

Glee

UK , Birmingham
Founded: 1976

Introduction

Established in 1976, Glee has been the physical manifestation of the long-standing British love of gardening and plant life. This international trade fair has been the key event for professionals in the garden industry. It’s not to be missed as it’s not only a platform to see every tool, accessory or service you might ever want, but you also receive great attention from professional visitors and get new clients. No matter which sector you are, there’s a place for your products as Glee offers 8 themed sectors -  Garden Care, Garden Design and Landscaping, Food & Catering, Retail Services, Plants & Nursery, Outdoor Entertainment, Pets, and Home, Gift & Clothing.

Logistics

Glee is the creation of Hyve Group PLC and has been an annual staple in Birmingham, UK around the end of summer. Editions run for a total of three days at the NEC, where you have a fun program along with product displays and presentations. Trade visitors are admitted from 09:00 am in the morning until 18:00 pm in the afternoon for the first two days, and until 16:00 pm on the last day. The NEC enjoys a splendid location next to Birmingham airport, which makes it easy to reach by car and by plane. If you’re residing in the city centre, there are multiple bus and coach lines that go there and you can also reach it in no time with a commuter train.

What Are People Saying?

  • “It’s always great meeting my existing contacts at Glee, it definitely has the suppliers that I need to do business with and that’s why I always come back.” - Julie Laverty, Florist, Stella Maries;
  • “I have come to Glee to keep an eye on what's new in the market and so I can catch up with suppliers and old colleagues.” - Paulyn Bailey-McEnvoy, Partner and Buyer, Myers and Black;
  • “Glee is bursting with innovation and excitement. The high calibre of exhibitors and visitors makes the show an important platform for the industry – it is not to be missed!” -  Eliza Nicholas, Woodlodge

Audience & Statistics

So what does this warm reception translate to in numbers? You have a wide selection of exhibitors – some 500 and counting come from all over the country and Europe. Together they attract 7000 international trade visitors on average, though that number tends to go higher every year. Glee is a heavily sponsored and partnered event, and each edition happens with support from organisations like GIMA (Garden Industry Manufacturer Ass.), GARDENEX (Federation of Garden and Leisure Export Manufacturers) AEA (Agricultural Engineers Ass.) and Pet Care Trust among others. This in turn guarantees an audience from a variety of professional backgrounds. You build connections with multiple and independent garden centres, high street and department stores, online retailers, DIY retailers, builder’s merchants, florists, distributors, agents, landscape designers and growers.

Accommodation

This brings to another important aspect. If you’re exhibiting at Glee, you need a service provider that knows all about accommodation for trade fairs and can assist you in other areas of your work trip. Trade Fair Trips ltd is exactly that. We know our way around Birmingham and are fast to send you the top hotel prices for Glee in accordance with your budget. Trade Fair Trips ltd is also able to place reservations for meeting facilities and follow through the installation of your show booth from the moment of delivery. So why do all the work surrounding your stay and send us a price point. It takes us a few hours to come up with cheap hotels near the NEC to make your commute convenient and short.

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