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interzum

interzum

Köln, Germany
Industry
Industry:
Decoration, Home & Office Design, Furniture, Lighting
Organizer
Organizer:
Koelnmesse GmbH
Event website
Event website:
interzum
Frequency
Frequency:
2 years

Interzum and Covid-19

The all-virtual 2021 trade show has ended, and it was quite the success. Despite that trade shows had a difficult year in 2021, the event was able to generate business leads and help participants in maintaining their business networks. According to Koelnmesse GmbH, the next edition of interzum 2023 will be a hybrid event. The trade fair will take place in Cologne, Germany, from May 9th to May 12th, 2023. The Koelnmesse will host the hybrid event and its many digital modules. The exhibition halls will be thoroughly sanitised as part of the health and safety protocols. 

Introduction

What will the new furniture trends be? Have you seen all interior construction tools and materials already? interzum answers these questions as the international trade fair is preparing for another eventful program and product line-up.

The event is geared towards doing business, establishing contacts with peers and possible business partners, as well as generating leads. The brand was first introduced in 1959 and since then interzum has grown significantly to cover the entire value chain as well as become a global meeting point for experts and professionals.

The trade fair has been so successful, it launched a satellite event in Guangzhou. interzum is big, and you will see everything -  machines, materials, and components for upholstered furniture and mattress production to slip cover materials and innovative materials.

Logistics

Koelnmesse performs the double function of official organiser and venue for interzum, which is on a biennial basis. Editions run a course of four days in total and usually take place during May on odd years.

Only trade visitors are admitted to Koelnmesse and the working hours are from 09:00 am until 18:00 pm. The working hours for exhibitors start one hour earlier and end one hour later.

If you are not driving to Koelnmesse, do not worry. This is one of the exhibition centres in Germany with the most public transport options. Between metro stations and tram lines, you’ll be fine, but even so, there are four city rail lines that service the location.

What You Can Expect as an Exhibitor

  • The work you present at interzum directly shapes the next trends in furniture design and manufacturing, so you’re able to better position yourself as a market leader and trend setter in an environment that’s built around the introduction of supply to demand;
  • At interzum product launches are common and an easy way to drum up interest in a new product or innovation you might want to introduce to the market. Here is the best way to receive worthwhile coverage and gage interest from buyers, as well as generate sales leads;
  • There’s a deeper understanding of the industry as a whole, because interzum is one of the most heavily visited events in the industry, and you are able to observe how your sector is ultimately changing.

Audience & Statistics

We know what you want to learn – is interzum going to be a good place to promote my brand? We bring you some vital numbers to support the claim that yes, interzum is good for business:

First, the exhibitor numbers stand at 1800 (a rise of 100 new exhibitors compared to 2017) and trade visitors have reached 74,000 (a rise of 5000 compared to 2017). This growth can be seen in the foreign shares of interzum – the 75 compared to the 73 in the edition before.

This is a great ratio of national to foreign visitors and the biggest markets that are represented include Italy, France, Spain, Poland, the Netherlands, and the United Kingdom, which make up the bulk of the European countries. There’s a marked growth in visitors from Asia (China in particular saw an increase by 48%), South America and Eastern Europe.

Accommodation

In case you haven’t booked your hotel accommodation yet, Trade Fair Trips ltd can secure you the best hotel rates during interzum in one day. Trade Fair Trips ltd streamlines and simplifies booking hotels for interzum, so that you’re able to focus on what’s important and leave the details to us.

Instead of you spending hours upon hours looking up hotels on your own, you specify a budget and an ideal location. We take your criteria and use it to curate a custom list of hotels that are near Koelnmesse and have good connections to public transport. 

TFT ltd can support you in a variety of ways for your work trip, such as placing reservations on meeting facilities or fully installing your exhibition booth.

Past Editions

2021

Interzum 2021 was held as a virtual exhibition known as the The digital event occurred between May 4th and May 7th, 2021. The trade show, according to attendees and event planners,  was quite successful. The significant number of attendees, which included 10,000 trade visitors and 142 exhibitors, contributed to the success of the event format. A total of 132 countries were represented in the online edition of the fair.

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interzum

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How to get to interzum
On foot
On foot:

Not advisable when travelling from Cologne Bonn Airport

30 mins when travelling from Cologne Hauptbahnhof (Central Station)

By car
By car:

20 mins when travelling from Cologne Bonn Airport

10 mins when travelling from Cologne Hauptbahnhof (Central Station)

By public transport
By public transport:

30 mins when travelling from Cologne Bonn Airport

10 mins when travelling from Cologne Hauptbahnhof (Central Station)

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