interzum
interzum

interzum

Germany , Cologne
Founded: 1959

Introduction

What will the new furniture trends be? Have you seen all interior construction tools and materials already? interzum answers these questions as the international trade fair is preparing for another eventful program and product lineup. The event is geared towards doing business, establishing contacts with peers and possible business partners as well as generating leads. The brand was first introduced in 1959 and since then interzum has grown significantly to cover the entire value chain as well as become a global meeting point for experts and professionals. The trade fair has been so successful it launched a satellite event in Guangzhou. interzum is big and you’ll see everything -  machines, materials and components for upholstered furniture and mattress production to slipcover materials and innovative materials.

Logistics

Koelnmesse performs the double function of official organiser and venue for interzum, which is on a biennial basis. Editions run a course of four days in total and usually take place during May on odd years. Only trade visitors are admitted to Koelnmesse and the working hours are from 09:00 am in the morning until 18:00 pm in the afternoon. The working hours for exhibitors start one hour earlier and end one hour later. If you’re not driving to Koelnmesse, don’t worry. This is one of the exhibition centres in Germany with the most public transport options. Between metro stations and tram lines, you’ll be fine, but even so there are four city rail lines that service the location.

What You Can Expect as an Exhibitor

  • The work you present at interzum directly shapes the next trends in furniture design and manufacturing, so you’re able to better position yourself as a market leader and trend setter in an environment that’s built around the introduction of supply to demand;
  • At interzum product launches are common and an easy way to drum up interest in a new product or innovation you might want to introduce to the market. Here is the best way to receive worthwhile coverage and gage interest from buyers, as well as generate sales leads;
  • There’s a deeper understanding of the industry as a whole, because interzum is one of the most heavily visited events in the industry and you’re able to observe how your sector is ultimately changing.

Audience & Statistics

We know what you want to learn – is interzum going to be a good place to promote my brand? We bring you some vital numbers to support the claim that yes, interzum is good for business. First of all, the exhibitor numbers stand at 1800 (a rise of 100 new exhibitors compared to 2017) and trade visitors have reached 74,000 (a rise in 5000 compared to 2017). This growth can be seen in the foreign shares of interzum – the 75 compared to the 73 in the edition before. This is a great ratio of national to foreign visitors and the biggest markets that are represented include Italy, France, Spain, Poland, the Netherlands and the United Kingdom, which make up the bulk of the European countries. There’s a marked growth in visitors from Asia (China in particular saw an increase by 48%), South America and Eastern Europe.

Accommodation

In case you haven’t booked your hotel accommodation yet, Trade Fair Trips ltd can secure you the best hotel rates during interzum in one day. Trade Fair Trips ltd streamlines and simplifies booking hotels for interzum, so that you’re able to focus on what’s important and leave the details to us. Instead of you spending hours upon hours looking up hotels on your own, you specify a budget and an ideal location. We take your criteria and use it to curate a custom list of hotels that are near Koelnmesse and have good connections to public transport. Trade Fair Trips ltd can support you in a variety of ways for your work trip such as placing reservations on meeting facilities or fully installing your exhibition booth.

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