The interior design industry's experimental laboratory
SALONE INTERNAZIONALE DEL MOBILE is the place to put your foot in the door of the furniture business. This international trade fair has been going strong since the 60s and is the place to honor the achievements of the Italian furniture industry. Sometimes simply known as the Salone del Mobile or the Milan Furniture Fair in English, this massive event arrives in Milan, Italy every year in April and lasts for 7 days.
Salone Internazionale del Mobile 2024
The 62nd edition of the Salone Internazionale del Mobile will be held at Fiera Milano. The event is scheduled to take place between 16.04.2024 – 21.04.2024 in a face-to-face format. The venue will not install safety measures due to Italy lifting its domestic restrictions. Organisers will encourage the performing of frequent hand disinfection. They will also implore attendants to avoid physical forms of networking. At present, Italy does not have travel limitations.
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Trade Fair Trips ltd is here to make planning your work trip all the easier whether you need professional accommodation for trade fairs, or meeting rooms, or help with your exhibition stand. We know where to look for the best offers in the market and secure you a hotel room close to Fiera Milano. It is also a foremost priority to secure your access to local public transport.
- All the furniture trends are sorted into three bigger categories that make it easier to inspect – Classic, Design and xLux furniture;
- In previous editions, the exhibition has seen special events like DE-SIGNO, the art of Italian design before and after Leonardo;
- You have the ability to reach 370,000 visitors, both professionals and the public.
Salone Internazionale del Mobile 2021
Salone del Mobile.Milano's special 2021 edition was known as “Supersalone”. It is a rendition which exceeded all expectations. It additionally marked the successful restart of face-to-face fairs for both the sector, Milano and Italy. The fair received over 60,000 attendees for the event days between 5.09.2021 and 10.09.2021. This included 425 exhibiting brands, 170 students and 39 independent designers. The edition received attendants from 113 countries despite the travel restrictions caused by the COVID-19 pandemic. It additionally received around 1,800 journalists. The 2021 special edition featured the premiere of a new digital platform. This allowed attendees to visit the trade show from a distance. The online portal had over 22,000 QR codes scanned and 1,5 million page views. An average number of 90,000 daily users used the digital platform. The TikTok account of the edition received over 630,000 views and the first 3 episodes of the podcast had 2000 stream views. The social media accounts also registered high numbers, including 25,000 interactions, 15 million impressions, and 50,000 video views.
Salone Internazionale del Mobile 2022
Salone Internazionale del Mobile 2022 represented the successful relaunch of the trade fair. It featured a variety of highlights, including a participation turnout that exceeded expectations. Over 268,000 participants attended the hybrid event that took place between 07.06.2022 and 12.06.2022. This included 262,698 visitors representing 173 countries. 61% of them arrived from foreign nations. The event featured 2,175 exhibitors, with 27% visiting from a country different from Italy. The exhibiting group also included 600 young designers. More than 3,500 journalists with accreditation attended the event. It featured over 200,000 m2 of net exhibition space. The hosting location for the face-to-face aspect of the event was Fiera Milano.
Salone Internazionale del Mobile 2023
Salone Internazionale del Mobile 2023 was attended by over 314,000 participants. This included 307,418 visitors from 181 countries. This signified a 15% increase in visiting rates compared to 2022. Additionally, the event featured over 2,000 exhibitors. This included 28 educational institutions from 18 countries. Also, it incorporated 550 young designers representing 31 nations. The participant group also included 5,400 journalists. 65% of the visitors, 34% of the exhibitors and 47% of the media specialists represented a foreign country.
You have the best opportunities to attract attention for a new collection. We can’t comprehend the importance of SALONE INTERNAZIONALE DEL MOBILE without examining first its product portfolio. Exhibitors who regularly showcase at represent the entirety of the furniture spectrum. Display categories include interior for dining rooms and living rooms, children’s furniture, rush and rattan garden furniture, beds, mattresses, upholstered furniture, interiors for bedrooms, wardrobes and hall furniture. To make this wealth of products accessible, the space is divided into three thematic categories. It’s then not surprising to observe that senior buyers from major European and global markets are quick to make the trip to Milan in April.
Although the exhibition has a tighter focus on the professional market, Fiera Milano opens its doors to the public on Saturday and Sunday. The organiser for the event is the Federlegno Arredo Eventi spa and they are what keep the show as relevant as ever in the current international climate.
