Maison & Objet is an old brand that’s been in cultivation since 1995 and has since outgrown its simple description as a fair for household goods and decorations. The international trade fair has become a natural centre for the interior decoration industry with a strong gravitational pull over taste makers and trend setters to the point it’s not a natural dictator of what’s tasteful for the home and the office. Really, any space meant for people. Maison & Objet is where you’re most likely to get your brand introduced to the larger European market and the event’s portfolio is near limitless. Trade visitors gain access to perfumes, fashion accessories, industrial crafts, furniture, furnishings, office supplies, china tableware, table decoration, cutlery and garden articles. To prove just how integral Maison & Objet is, it’s also where the Designer of the Year is announced.
Maison & Objet occurs with a standard frequency for events of its sectors – twice a year. One fair is in January and the second in September in order to fully capture the wealth of trends in the year. Paris, France welcomes professional visitors at Paris-Nord Villepinte Parc d'Expositions et Centre de Conventions, where they can also attend Scenes d'interieur, maison & objet musées, maison & objet outdoor indoor, and maison & objet projets - Solutions par l'architecture d'intérieur. The fair is the joint venture of SAFI-Salons Français et Internationaux and Reed Expositions France (Siége Social) and editions last for a total of five days. Working hours are from 09:30 am in the morning until 19:00 pm in the afternoon for the first four days and until 18:00 pm on the last day. The Paris-Nord Villepinte Parc d'Expositions is accessible by shuttle bus from Porte Maillot and the Beauvais Airport alongside Air France coaches. Commuters can also rely on the RER train service for a fast connection to the exhibition grounds.
What You Can Expect as an Exhibitor
- Although it’s certainly beneficial as a procurement platform, Maison & Objet’s biggest strength lies within its authority as a taste maker. You’re able to gain deep insight into your particular niche and even create a demand for your aesthetic, which is ideal for your brand;
- Maison & Objet is also often themed, which allows exhibitors to better position collections and products within the greater narrative of the show. Last edition’s theme was WORK! and received a good reception;
- Beyond the purely business aspect of the trade fair, Maison & Objet also offers a substantial conference program, which spans on topics such as sustainable living and new trends to the use of social media and storytelling.
Audience & Statistics
You’re keyed in to find out how lucrative your participation as an exhibitor is going to be and we are here to give you the numbers you need. Maison & Objet is home to 3137 brands (represented by 2762 exhibitors) and last edition alone saw the introduction by 863 newly exhibiting brands. If we’re to exclude France, the countries with highest concentration of exhibitors are Italy, Germany, the Netherland, United Kingdom and Belgium. There close to 77,000 trade visitors in attendance with roughly 30% of the total foreign nationals reaching up to 160 countries. The audience is made up from interior designers, architects, furniture makers, hotel chains, restaurants and buyers at all levels of the sales chain. These include retail, wholesalers, distributors, online trade, importer and exporters.
If you’re to fully maximize the market opportunities that present themselves, then you need to plan your work trip in great detail. Here to help is Trade Fair Trips ltd, which provide a one-stop service for all your needs as an exhibitor. You’re able to place reservations on meeting facilities in your name well in advance as well as have a team install your exhibition booth to your specifications. But what we’re best known for is accommodation for exhibitions. Book hotels for Maison & Objet in a manner of hours and enjoy special discounts and promotions. We’re more than capable to stay within a set price range and deliver a list with the top hotel rates during Maison & Objet with you in mind. You’re also able to book hotels close to Paris-Nord Villepinte Parc d'Expositions and enjoy a quick daily commute to the exhibition grounds.
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